In this short summary episode, I looked back on an episode with two rising Epsilon executives, Tamara Oliverio and Julie Smith, to hear about how brands can assess and evolve their loyalty programmes to stay successful with consumers in this rapidly changing time.

I revisited key takeaways from that episode that will help retailers and brands further engage with customers by focusing on having a strong mobile platform, offering contactless payments and simplifying the overall customer experience across all touchpoints. 

We also discussed ways to increase emotional loyalty with customers and therefore increase their as well as "share of heart" as well as "share of wallet". 

Be sure to also listen to the full episode to learn more great tips and trends to ensure loyalty programme success.

Show Links:

1) Interview Episode #59: Epsilon Talks 121 Loyalty, Contactless Loyalty and Emotional Loyalty

2) Epsilon.com

3) Tamara Oliverio, Vice President of Strategic Consulting, Epsilon

4) Julie Smith, Vice President of Strategic Consulting, Epsilon