Artwork for podcast Podcast Pontifications
Showcasing The Best Episodes Of Your Podcast
Episode 4612th October 2021 • Podcast Pontifications • Evo Terra
00:00:00 00:11:39

Share Episode

Transcripts

Evo Terra:

You can't judge a book by its cover. But our

Evo Terra:

podcasts are judged by a single episode -our most recent. It'd

Evo Terra:

be better if we were judged by a collection of our best episodes.

Evo Terra:

But how would we do that?

Evo Terra:

Today’s episode is brought to you by Gumball, the premier

Evo Terra:

marketplace to easily and efficiently buy host-read

Evo Terra:

podcast ads.

Evo Terra:

platform, connecting great podcasts with the best

Evo Terra:

advertisers. Gumball takes away

Evo Terra:

podcasters and advertisers alike by managing inventory schedules,

Evo Terra:

providing easy and consistent ad script instructions, easy

Evo Terra:

aircheck uploading, and ensuring payments are made in a timely

Evo Terra:

fashion. Best of all, Gumball takes pride in offering the most

Evo Terra:

podcaster-friendly terms as a standard, meaning more money

Evo Terra:

directly flowing to the podcaster. As it should be!

Evo Terra:

your show is pulling down more than 10,000 downloads per

Evo Terra:

episode, you owe it to yourself to talk to Gumball at Gumball.fm

Evo Terra:

to see how they can help you make even more money with your

Evo Terra:

podcast. That’s Gumball.fm. And tell ‘em Evo sent you.

Evo Terra:

Hello, and welcome to another Podcast Pontifications with me,

Evo Terra:

Evo Terra.

Evo Terra:

If you wanted to figure out your most popular episodes, how would

Evo Terra:

you go about doing that? Now, you might be wondering why this

Evo Terra:

is important? And, well, it's important for a for a number of

Evo Terra:

reasons, I think. First is putting your best foot forward

Evo Terra:

for brand new listeners. Podcasting's reliance on reverse

Evo Terra:

chronological order listing of our episodes means that the

Evo Terra:

newest episode is the episode that is heard most often by

Evo Terra:

brand new people. And that may not be your best episode. Heck,

Evo Terra:

it might not even be an episode that is indicative of what a

Evo Terra:

good episode is for your podcast. It might not even be an

Evo Terra:

episode of your podcast at all.

Evo Terra:

If you knew which episodes were most popular for your listeners,

Evo Terra:

you'd have a nice Start Here collection for brand new

Evo Terra:

listeners. That'd be cool. Another idea would be assembling

Evo Terra:

a collection to submit to awards competitions. Doing it with a

Evo Terra:

single episode isn't great. Even if you are creating a

Evo Terra:

customized, curated single episode that samples from other

Evo Terra:

episodes of your show, it's not a good way to tell whether your

Evo Terra:

podcast is good, bad, or indifferent. It's just not the

Evo Terra:

right feel.

Evo Terra:

However, if you had a collection of episodes - I don't know, say,

Evo Terra:

three episodes, five episodes, ten episodes, whatever - that

Evo Terra:

you could then submit to the awards committee, they, in turn,

Evo Terra:

could make a much more informed decision on whether your

Evo Terra:

podcast, the whole podcast, is worthy of an award or not.

Evo Terra:

That also might encourage some innovation with the podcast

Evo Terra:

listening apps out there. Just think how popular Best Of or

Evo Terra:

Greatest Hits collections are for music. We could do the same

Evo Terra:

thing for podcasts. We could go through, figure out which are

Evo Terra:

the best episodes, and then give them to a brand new listener.

Evo Terra:

That new listener then listens to your Best Of collection.

Evo Terra:

Here's the cool part, when they get to the end of the Best Of

Evo Terra:

collection, if they get all the way to the end, then their

Evo Terra:

subscription automatically switches over to the main show

Evo Terra:

feed. And they start picking up new episodes right away because

Evo Terra:

now they're in. They went all the way through, they're

Evo Terra:

invested. That'd be kind of cool.

Evo Terra:

But back to my question, how would you go about doing that?

Evo Terra:

Would you base it on downloads? Well, I suppose that's a start.

Evo Terra:

I think we put way too much emphasis on downloads, and a

Evo Terra:

goodly number of those downloads are automated. So I'm skeptical,

Evo Terra:

but still, it's a start. In fact, earlier this week, I heard

Evo Terra:

that some of the more forward-thinking podcast hosting

Evo Terra:

companies are in early discussions to collect this

Evo Terra:

information with, obviously, the podcaster's permission, clearly.

Evo Terra:

But then somehow take that information of what the best of

Evo Terra:

this feed is and then mark that episode inside of the RSS feed,

Evo Terra:

which would, in turn, allow aggregators - think directories

Evo Terra:

or apps - actually to do something with those marked

Evo Terra:

episodes. Put them further up, highlight them in some way.

Evo Terra:

Now, speaking of apps, they actually have better data than

Evo Terra:

your podcast hosting company. They actually have play data,

Evo Terra:

backup data, rewind and skip data, all of that stuff. So,

Evo Terra:

perhaps, forward-thinking apps could use their own internal

Evo Terra:

data and blend it with this information that these hosting

Evo Terra:

companies are thinking of providing.

Evo Terra:

But also, what about external factors for popularity of a

Evo Terra:

podcast episode? Maybe, like quantity of shares across social

Evo Terra:

media? That's doable, but it's rather processor intensive. So

Evo Terra:

this might be a service that an existing social monitoring

Evo Terra:

service could offer to podcasters. Though, it's going

Evo Terra:

to be a challenge to associate the various links that get

Evo Terra:

shared - the link to your page, the link to the media file for

Evo Terra:

that episode. Is it a player created link? Is it a deep link

Evo Terra:

to a directory that someone is actually sharing? Those would

Evo Terra:

need to be normalized and rolled up together.

Evo Terra:

I wonder what I missed? I know I missed a few ways we might

Evo Terra:

figure out what is good and popular for a podcast. If you

Evo Terra:

have ideas on that, please shoot me an email, I'm

Evo Terra:

evo@simpler.media, and let me know. If you're a podcast

Evo Terra:

service provider, I'd love to know what you would do with this

Evo Terra:

data - how you could contribute to it or what you would do with

Evo Terra:

it. If you knew what was most popular out of the podcast, what

Evo Terra:

would you do with that information that would make your

Evo Terra:

service better?

Evo Terra:

No Boostagram Corner today, but you can change that for tomorrow

Evo Terra:

and going forward by going to podcastpontifications.com/valueforvalue

Evo Terra:

and choosing from any of the many options I have listed on

Evo Terra:

that page. Probably too many options. Maybe there's a

Evo Terra:

business opportunity there. Maybe someone could build a

Evo Terra:

better Ways You Can Support the Podcaster plugin page, something

Evo Terra:

along that line for podcasters to utilize.

Evo Terra:

Anyhow, in the meantime, at that page I do have, which is way too

Evo Terra:

busy - podcastpontifications.com/valueforvalue

Evo Terra:

- you can use Venmo, BuyMeACoffee.com, and many other

Evo Terra:

ways to provide some value back to me for the value of the

Evo Terra:

content you receive from me.

Evo Terra:

That's it. I shall be back tomorrow with yet another

Evo Terra:

Podcast Pontifications.

Evo Terra:

Cheers!

Sheila Unwin:

Podcast Pontifications is written and

Sheila Unwin:

narrated by Evo Terra. He's on a mission to make podcasting

Sheila Unwin:

better. Links to everything mentioned in today's episode are

Sheila Unwin:

in the notes section of your podcast listening app. A

Sheila Unwin:

written-to-be-read article based on today's episode is available

Sheila Unwin:

at podcastpontifications.com where you'll also find a video

Sheila Unwin:

version and a corrected transcript, both created by

Sheila Unwin:

Allie Press. Podcast Pontifications is a production

Sheila Unwin:

of Simpler Media. Find out more at Simpler.Media.