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Hey everybody, it's Tara Bryan
and you are listening to the
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Course Building Secrets Podcast.
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Whether you're a coach or a CEO,
the success of your team and clients
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is based on your ability to deliver
a consistent experience and guide
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them on the fastest path to results.
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This podcast will give you practical,
real life tips that you can use today
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to build your online experiences that
get results and create rating fans.
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Why?
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So you can monetize your expertise
and serve more people without adding
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more time or team to your business.
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If you're looking to uncover your million
dollar framework, package it and use
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it to scale, you're in the right place.
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Let's dive in.
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Tara Bryan: Hey, hey everyone.
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Welcome back to another episode of
the Course Building Secrets Podcast,
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the podcast for entrepreneurs,
coaches, and consultants who are
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ready to scale their business without
sacrificing customer experience.
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I'm your host Tara Bryan.
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And today we're diving into something
super important for anyone transitioning
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from a one on one model to a scalable
online business, how to separate
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yourself from the customer experience
and customer outcome while still keeping
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that connection, high touch and personal.
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This is one of the biggest mindset
shifts that you have to make when
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you are offering personalized one
on one services to your clients.
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and going to create
scalable online offers.
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So often we're helping our customers
one on one, we're investing in their
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success that we almost get too involved.
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Then when we try and pivot into a
scalable model, we feel lost and
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disconnected because we're guiding our
customer's success instead of leading it.
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So today I've got five tips to help
you step out of the daily delivery
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while maintaining the level of customer
experience that your clients rave about.
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All right, let's get into it.
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Tip number one, to shift from service
provider to solution designer.
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The first big shift you need to
make is in how you think about
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your role in your business.
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When you're offering one on one
services, you're often hands on and
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personally delivering everything.
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But when you shift to an online business
model, you need to step into the
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role of guide and solution designer.
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Instead of focusing on how you can
deliver each service, think about how
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you can create a repeatable system or
framework that delivers the same results.
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Your goal is to build something
that can run without you
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constantly being in the middle.
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This doesn't mean stepping
away from quality.
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It means focusing on designing a
process that allows your customers to
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succeed without your direct involvement.
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Alright, tip number two,
systematize the customer journey.
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Once you've shifted your mindset to be
more about designing solutions, it's
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time to systemize the customer journey.
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Ask yourself, what are the exact
steps each client needs to take in
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order to reach the transformation?
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Take your one on one
process and map it out.
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This will help guide you.
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Become the foundation of
your scalable program.
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The key here is creating consistency in
your customer journey so every customer
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gets the same high quality experience
whether you're involved or not.
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Consider automating certain parts
of the journey like onboarding
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or check ins with tools to guide
the customers at every stage.
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This frees you up and ensures
that each client has a seamless
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experience from start to finish.
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Tip number three, utilize tech to
elevate engagement, not replace it.
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Now you may be thinking, but if I'm
stepping away from the day to day,
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won't my clients feel less connected?
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This is where tech can
become your best friend.
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Tools like the Core Experience Platform,
Email Automation, and Chatbots can
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help you maintain a personalized
feel without you having to show
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up for every interaction because
you're pre-creating the experience.
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For example, set up automated check ins
that make your clients feel supported.
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Use video messages to welcome your clients
and guide them through key obstacles on
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the path to reaching certain milestones.
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The goal is to replicate your
personal touch points that make
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your one on one services unique
without you having to be there live.
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tip number four.
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Foster community to maintain
personal connection.
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A big concern for most coaches and
consultants is losing the personal
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relationship they have with clients.
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Here's the thing.
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You don't have to be the sole connection
point for your clients to feel supported.
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Building a community can become
a huge game changer for you.
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Plus, once you have a customer journey
mapped out and start delivering
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it consistently, you actually will
have tons of time to show up and
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create those personal connections.
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So create a space like a private
group or forum where clients can
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connect with you and each other.
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Not only does it allow them
to learn from each other's
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experiences, but it also gives them
a sense of belonging and support.
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This takes some of the pressure
off of you to be involved in every
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interaction while still ensuring
your clients feel connected.
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Tip number five, create scalable
ways to show up for your clients.
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Finally, it's important to build
in touchpoints that allow you to be
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visible to your clients in a way that
doesn't take up all of your time.
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This could mean hosting Q& A calls,
offering live monthly trainings,
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or even providing pre recorded
video content that answers the most
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common questions your clients ask.
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By creating these scalable opportunities,
you're still giving clients access to
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your expertise, but in a way that doesn't
require you to have to be available 24 7.
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You can batch create content, schedule
group calls, and show up for your
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clients on your terms, not theirs.
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So in closing, there you have it.
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Five tips to help you separate
yourself from the customer experience
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as you transition from one on
one to a scalable online business
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without losing that personal touch.
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Remember, scaling doesn't
mean stepping away from the
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customer experience entirely.
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It means designing systems that
deliver the same high level
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results without you having to be
involved every step of the way.
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It's about leveraging technology,
community, and smart processes so you
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can scale your impact without sacrificing
the experience your customers love.
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If you are ready to take the next step and
need help implementing these strategies
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book a free discovery call with me.
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Let's get you set up to scale your
business without burning out or
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compromising the customer experience.
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So until next time, keep
building your infinitely scalable
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business and growing your impact.
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Thanks for listening, and I'll
catch you on the next episode.
