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Product Marketing Insider | Kirk Bentley, Pop
Episode 411th October 2019 • Product Marketing • Product Marketing Alliance
00:00:00 00:44:18

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We quiz Kirk on everything from how he self-taught himself product marketing and what a day in his role looks like, to his relationships with the wider business, where the line sits between product marketing and product management, and more.


"I think a lot of people in general who are working in the digital marketing field are just kind of figuring it out as they go along, you know, especially the folks that are mid career. When we started, digital was in its infancy and we were just like, okay, this is the internet, let's figure it out."