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Why every pet business should have a win folder
Episode 9723rd December 2021 • Publicity for Pet Businesses • Rachel Spencer
00:00:00 00:26:40

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Do you keep track of the wins in your pet business?

We can get so bogged down in the day to day running around that we don’t find time to celebrate the good stuff.

Or, we DO celebrate when things go well, but it’s soon forgotten when we become stressed or busy.

Then, when we’re feeling overwhelmed, or there’s been a bump in the road, rather than thinking about our achievements, we can dwell on the negative.

One of the things I’ve done to to stop myself doing this, and this is still a work in progress, is create a win folder.

In this episode I’m talking about why I believe every pet business should have one in their resilience toolkit.

Key topics and timings in this episode:

0.20 - Why every pet business should have a win folder

1.08 - What a win folder is 

1.51 - Why it's important to keep a track of wins in life

3.59 - How the idea for a win folder started

6.04 - How the win folder helped me through lockdown

8.25 - Choosing a digital or a physical win folder

10.33 - How your win folder can help with comparisonitis and imposter syndrome

11.23 - How you win folder can help with your marketing

11.40 - What is social proof and social proof mining?

12.40 - Social proof example - Doreen Potter

13.47 - How to build up your win folder

17.45 - Why you should use the comments in your win folder for marketing e mails and sales pages including the words that people say about you

20.06 - What pet businesses say about their win folders and why they love them!

Links mentioned in this episode:

Sign up for the next five day Get Your Pet Business in the Press challenge January 10th - 14th here: Five Day challenge

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