Branding has become synonymous with pretty Instagram feeds and the colors and fonts we use but your brand is something much deeper and more valuable.

Kaye Putnam walks you through why your brand is a powerful asset in your business, where branding fits into the process, and how to work with a team and keep your brand consistent.

Key Takeaway

When everything is viewed through the lens of your brand, business decisions become easier. 

We talk about

• What’s a brand archetype and why you need one
• How to grow with your brand instead of rebranding every couple of years
• Where to focus your time and energy first
• How to know it’s time for a rebrand
• Kaye’s lifestyle boundary for her business
• The worst cookie-cutter advice Kaye’s been given on her lifestyle business

Links

To read the transcript and explore other episodes go to dianemayor.com/157