In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Expert Sales Copywriter, Alyson Lex.
Alyson helps course creators, experts, and coaches sell more of their product. Her impact with this is being able to help her clients sell products that could potentially benefit many other individuals. Good copywriters should be able to adapt to the needs of their clients and understand their clients' audience. Alyson explains that many clients need extra help with understanding strategy within their marketing. The process of hiring a copywriter varies from person to person. Alyson advises to look at samples from the copywriters to see what resonates, look for high recommendations, and use conversation to take the possible relationship further.
Alyson explains that manipulative copy can work in some areas but it does not work as much as it used to. Good copywriters should be able to show their client where to enter the conversation with their specific copy. The process with copy is to ease the sales process to make it smoother for the business. Alyson explains that talking about yourself too early and too often in a copy is a telltale sign of an inexperienced copywriter. The business should not be talked about until the solution of the problem is introduced because the setting needs to come first to set the stage for the solution. Alyson explains that overediting and over formality are a downside as they take away the humanistic value of the business. The process of working with Alyson is completely custom based on the clients needs. Alyson explains most of her work starts with an introduction call to gather information. From there she will either write a copy if it's short term, or write a copy as well as provide coaching if it is a longer term deal.
Key Points from the Episode:
What Alyson does and her impact on the world
What a good copywriter provides
Alyson’s advice on hiring a copywriter
The purpose of good copy
Signs that a professional copywriter has not been utilized
The process of working with Alyson
About Alyson Lex:
This direct-response marketing thing... it's what I DO. It's how I've put food on my family's table for years - and it's how I've helped business owners just like you grow bigger and reach higher.
I’m the former Marketing Manager for Glazer-Kennedy Insider’s Circle - and my very first sales letter generated nearly $9,000.00 in less than 3 days to a list of barely over 200 people.
My copy and marketing strategy contributed to a campaign that generated over $1 MILLION at an international event attended by more than 1,000 people.
And now, I’m a hired-gun for all your marketing “stuff.”