FCC released a report on September 22 of this year entitled The $12-billion trade shift: Canada’s opportunity to diversify food exports beyond the U.S, outlining a path to reduce Canadian food and beverage exports to the U.S. to 50 per cent of 2023 levels (76 per cent). The report suggests this is possible through strengthening inter-provincial trade, leveraging existing free trade agreements, and establishing new international trading partnerships.

In this episode of Inputs, Kaitlin Berger, editor of Top Crop Manager West, speaks with Craig Klemmer, manager of thought leadership at FCC with 15 years of experience leading the Economics and Portfolio Risk Management teams. He shares how FCC calculated the $12-billion trade shift opportunity and what's needed to get there. He highlights practical examples of opportunities to increase diversification and reduce reliance on the U.S.

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Sponsored by FCC.