Corporate leaders often view sustainable products as a series of technical challenges—how to decarbonize the supply chain, reduce waste in manufacturing, eliminate plastic packaging, and so on. But what about the human dimensions?

Shalini Unnikrishnan, a leader on social impact at BCG, discusses the importance of designing, marketing, and pricing products through the lens of the consumer. She also discussed the need to create ecosystems of like-minded companies and institutions and to connect sustainability to a company’s core purpose.