Are you looking for a marketing opportunity that will reach your target audience at an affordable price? Are you tired of constantly changing algorithm and rules of Facebook?

Are you ready to reliably scale your business with consistent ads? Try YouTube marketing.

Meet Ben Jones from Titan Marketer. Ben started with YouTube marketing out of frustration with Facebook and the roadblocks they kept putting in his way. After posts being taken down or efforts thwarted, he turned to YouTube.

YouTube is of similar size but currently less than 10 percent of marketing is being done there compared to 90 percent on Facebook. Not only is it less crowded, but the ads are much better targeted to your customer.

Redeem Your Business Today By The Following:

How can we honor God in our business?

1. Choose cross like actions daily. Actions that honor God.
2. Be open to receive inspiration daily.        

One challenge from today.

1. Give YouTube ads a go. Try them out. Just get started and you will see the effectiveness of them.
2. Seek to put more faith in Jesus with what you do and see where it will take you.

Benefits of YouTube Marketing

1. Less competition. Less than 10 percent of all marketing is on YouTube
2. Currently Google will give you money on your first round of ads    
3. Targeting is so much better. You can target both interests, geography, and income
4. People are on YouTube for education or entertainment, so you get more view time on ads than on Facebook or Instagram.

How to Market on YouTube

1. Long form ads
2. Short form ads
3. Listen now to learn how to redirect traffic from your competition to your website.

More About Ben Jones

Free training and get connected at titanmarketer.com

More About David Schmidt

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David:

[0:00] Well, it's my pleasure to have Ben Jones with me today from Titan Marketer. He has multiple businesses, including this one and also one called Youth in Business. And he's also starting a mining company, if you can believe that. It's kind of neat. And so there's various online marketing strategies today, and he knows a lot about them. But today we're going to talk a little bit about YouTube marketing, why that is different and a good way to go today. So Ben, welcome to Redeeming Business Today podcast. I'm glad you're with us.

Ben:

[0:30] Cool. Thank you, David, for having me. And I appreciate all the listeners at Redeem Business today. And hopefully we're able to deliver some value to you for your time and attention. And, yeah, excited to be here, I guess.

David:

[0:44] Yeah, thank you. And Ben comes all the way from Australia to visit with us today. So, Ben, what is one way that you believe that we can honor God in our business that other people may not know about?

Ben:

[0:58] That other people may not know about. I mean, so I guess I'm just going to talk from the Christian perspective because that's my particular faith. God is obviously a bigger topic than that. But I think other people may not know about, I think, is a harder one. I can just talk from my own personal experience. I think, look, if we can probably two parts. One, center it on some form of Christ-like actions. I think that's probably a massive thing to look at. And the other thing is be willing and open to receive inspiration daily if you can. So I have like a little journal that I write my things in each day, like bigger ideas that I want to achieve. And one of them is always like receive inspiration daily. And that might be like something to do with one of your staff, like, hey, this particular staff, something's not quite right. You know, book call with them or whatever it might be.

Ben:

[1:56] And you'll be surprised. But when you put that forward in, say, prayer or like, hey, can I receive some inspiration today? And you don't have to be a set faith to pray and ask for that. I don't think like you don't have to go to church every Sunday or read the Bible or whatever it might be. But I think just the prayer and the asking for some sort of inspiration daily, you'll be surprised at the opportunities and things that will come up and might be like oh you should ring this person or do that or solve problems and opportunities will arrive well i find anyway in my personal day-to-day yeah.

David:

[2:31] Absolutely and like so many things you find what you look for you know if you look for bad you're going to find it if you look for good you're going to find that too yes absolutely

Ben:

[2:42] Yeah no good so um so i see i mean that's something little that i do but works really well.

David:

[2:50] Good. Thank you. Thank you, Ben. Take five, seven minutes to give us a little background of your journey and how you started into business and where you are today.

Ben:

[3:01] Yeah, look, I grew up on a farm, very humble beginnings. I certainly didn't come with a silver spring or anything like that. And yeah, look, my mom and dad had a rule. It was like, you get a degree or you go to college, university, or you get a trade or you don't leave home.

Ben:

[3:21] And so for me, I was quite entrepreneurial as a kid, you know, like I'd go out door knocking and sell things and, you know, grow things and take them to market and whatever. But business was deemed as risky back then, you know, it wasn't really a path that someone took at a young age. So I actually, you know, me in school didn't agree on too much, too many things by the time I was, you know, in the later part of school. So I left there and basically decided to become an electrician. And I did that for a good, I don't know, decade or more.

Ben:

[3:53] But then I had to unlearn all the things about becoming an employee to becoming a business owner. Like there's a lot to unlearn and unpack there. And to be honest, I stayed in my job way longer than I should have in the fear of like not taking that leap because, you know, it was just a pretty scary thing. And from there, I went and bought a whole bunch of online businesses. That's how I really got started in the online marketing space. And that was really fun. And then we sold. Got to a point, my brother and I did that together. He wanted to go traveling and sell everything and cash out. And he did that. And then I kind of got to the point in my life where I'm like, well, what do I do now? Like, what's the next step? And my son wanted pocket money and we ended up helping him start a little business where he sold herbs out of the backyard. And then we had heaps of parents ask us how they could do that too. And that's where Youth in Business kind of grew from. It went from my son selling herbs to a massive thing. Yeah.

Ben:

[4:58] So that was the beginning there of Youth in Business. That ended up being a massive business, you know, speaking on stages, 800 people in most capital cities in Australia and the UK. And we sort of wound it down to just an online thing over COVID.

Ben:

[5:15] But, yeah, so, I mean, that was cool. We had kids literally, you know, become mariners, buy houses before they were 18. And one of our kids wrote a book on how he made more money in these principles. So I got to write the foreword for it. So I think that was really cool and that was probably one of the more rewarding things that we did.

Ben:

[5:33] But being an entrepreneur, I started other businesses as well while that was running and that's really where the online marketing side of things came from. So we know Titan Marketer really started out of the necessity of Facebook ads sucking for us and if you're running any sort of meta or Facebook ads, there's going to be a time where you either lose your ad account or your ads get banned or you just can't grow on scale anymore because it won't let you and and for me that time came we were actually um i was heading to china to do some business over there and that was a time before vpns existed so when you went to china back then there really was no google and there was no facebook or you couldn't check in on anything and and what ended up happening was we had a couple of rooms to fill and you know we wanted to spend say 40 to 60 000 on marketing and we'd already bought these rooms like you know rooms to for people to come and listen to you through business and, we couldn't we couldn't fill them because facebook shut all our accounts down for some ridiculous reason um which i think is quite common for a lot of people and my knee-jerk reaction as most business owners do is it's like well we need to fill these rooms so you know figure out google we hired an agency uh it was google and youtube and let's see how we go and.

Ben:

[6:56] And internally we run our own ads too and i got home and the cool thing was we actually did better than the agency so i was like well you're supposed to be the experts here and yeah and and from there we we basically just you know people are asking me to speak on stages about it and the whole thing you know and i was doing that but we didn't really have a company around it i was just sort of showing people what was working for us and um fast forward a year or two from there you know we we formed a consulting company around how to do youtube and google ads and today we have an agency and a whole bunch of things but um you know these days you know we work with all sorts of different businesses you know generated millions of dollars online across just about every industry you could think of and um yeah i speak at international events people flying around to speak and a whole bunch of other things so it's it's definitely you know growing to a point where we we have got a lot of social proof and we get a lot of really cool results um but i think that's kind of the journey you know like that that was the journey going through the mining stuff also happened during covid that was another fun fact um you know it was we couldn't fly or do anything so i got into gold prospecting started a higher company and acquiring mining leases so you know these are the things that happen when you've got massive add and you're a um serial entrepreneur.

David:

[8:15] You want to dig into something else, literally.

Ben:

[8:18] Yeah, yeah. So that's kind of, I guess, the quick overview story. Now, it sounds really great when you put it together in a sentence, you know, or like a five-minute reel. But realistically, there was a lot of drama and things that went wrong along the way and, you know, a lot of prayer and a lot of drama to make it all happen. And I guess, yeah, it's been a really rewarding journey.

David:

[8:44] Yeah, it's not always. Sometimes you see like these flower gardens around people's homes. Oh, that's so pretty. I'll go get some flowers. You know, it took a lot of work for that to get there. And that's the same way with business. It's like, I love what you have. I want what you have. I'm going to go do that. And it's like, oh, it's not the same for every person. Just like every house is different. You know, it's every person's different. Every business is different. And what worked for you may not work for me and whatever, you know. So it's yeah it's trial and error

Ben:

[9:15] Yeah a lot of people will say oh man you're so lucky to you know so i think you make your own luck a little bit you know so um yeah so so anyway that's uh, that was an interesting point but um,

Ben:

[9:32] yeah okay.

David:

[9:34] So tell us about youtube marketing why why is that better than facebook ads right now

Ben:

[9:40] Yeah look i think the big difference between youtube and facebook marketing is is the targeting in particular and you know how and being able to scale so you know if you're if you're wanting better quality leads youtube is really the place to go they're they're the same size facebook and youtube relatively like facebook maybe a little bit bigger during covet youtube is bigger in terms of daily users the fun fact is that less than 10 percent of marketers in the u.s at the moment are actually using youtube whereas over 90 percent of marketers in the u.s are using facebook or meta ads right now they're a similar size so the cool thing is youtube ads of google ads will literally give you five hundred dollars when you spend your first five hundred dollars with google youtube ads um and i think they want people to come on their platform right so so that's the difference i think the maturity of the of the platform is different um now if we go back maybe 12 years facebook was handing out 75 dollars to to come and join facebook ads right um when was the last time facebook ever gave or mitigated anyone 70 dollars to to come advertise on that platform like.

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