This week Nick Portillo welcomes Danny Klein, Editorial Director at FSR and QSR Magazine to the podcast. Danny shares how he got into the business, the challenges he has faced and overcome, and how he has successfully leveraged an existing brand and made it his own by being himself. He also discusses how the pandemic had both positive and negative effects on the foodservice industry. 

QUOTES

• “It was about being myself. Then everything that we do flows from the content that we post, the people that we tag, that we write about, and really just a slow burn over time of people getting to know me. I try to be really accessible. I don't know that there's any kind of secret sauce. We have a recognizable brand that I was lucky enough to walk into and then kind of make it my own just by being me.” -Danny Klein [04:05]

• “Everything that we do, we're going to dive into that storytelling aspect of it. That's who we've become. It's not the easiest bar to maintain, I'll tell you that much. It's been very difficult to hire for this sort of model. I can train you on some level, but if you don't care and I care way more than you, then it's not going to work.” -Danny Klein [15:42]

TIMESTAMPS

02:35 Building a Professional Following on LinkedIn

04:38 Exploring the Impact of COVID-19 on the Food Industry

10:37 Differentiating in the Food Service Trade Publication Landscape

27:16 Media and Journalism in the Food Service Industry

32:32 The QSR Evolution and Next Gen Restaurant Summit Events

40:03 The Impact of AI on the Food Service Industry

RESOURCES

Portillo Sales

CONTACT 

Nick: nick.portillo@portillosales.com

Danny: https://www.linkedin.com/in/dannyklein14/