EPISODE OVERVIEW

Duration: Approximately 42 minutes

Best For: Trapped entrepreneurs who know they need to lead differently but feel too exhausted to figure out how

Key Outcome: Discover why knowing yourself is the foundation for delegation, freedom, and finally stepping back from the daily grind

He spent 32 years teaching leaders how to lead. Then he watched them burn out anyway.

THE BOTTOM LINE

You built your business to help people and create freedom. Now you are up before dawn answering emails, micromanaging every decision, and wondering where the years went. Ron Reich has spent over three decades training leaders at companies like Toshiba and major pharmaceutical firms. What he has learned will challenge everything you believe about control. The trapped entrepreneur who tries to do everything becomes good to nobody, including themselves. Ron burned out at Toshiba trying to say yes to every request. He moved back in with his parents during a brutal divorce. And from that low point, he discovered something that changed his trajectory. The best leaders are not the ones who know everything. They are the ones who know themselves well enough to let go. This episode gives you permission to stop being the bottleneck and shows you exactly why getting to know yourself, your triggers, your values, your limitations, is the first step toward building a business that runs without you.

WHY THIS EPISODE MATTERS TO YOU

You will understand why your inability to delegate is actually a self-awareness problem, not a trust problem, and what changes when you fix that

You will learn the "oxygen mask" principle that prevents burnout while actually serving your team better

You will discover how making your own schedule becomes possible when you stop letting ego drive your decisions

You will recognise the hidden cost of staying trapped, missed moments with family, declining health, relationships that suffer while you tell yourself you will get to them later

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

When you get to know yourself extremely well, delegation becomes natural. Ron shared that understanding your strengths, limitations, triggers, passions, and values transforms how you work with others. The trapped entrepreneur who skips this step keeps micromanaging because they do not trust themselves to choose the right people or communicate clearly.

You cannot help anyone else if you are not okay first. The oxygen mask principle applies directly to your business. Ron burned out at Toshiba because he said yes to everything. When he crashed, he was no good to anybody. Your team and clients need you functioning, not heroic.

Freedom means choosing not to work when you are tired. Ron finished two intensive days with New York City government. The next day, he chose to do very little because he could. No boss questioning why he was leaving early. That is the freedom you built this business for, and you can have it.

Being present requires knowing how to switch off. Ron walks his dog every morning at 6am. That hour gives him exercise, quiet time for informal meditation, and space to think about who matters in his life. The trapped entrepreneur who is always on never recharges. You cannot read the label from inside the jar.

AI tools can help you overcome your limitations without replacing the human element. Roy shared how he uses Claude to write in his voice and apply storytelling frameworks he learned from Dennis Ross. The technology handles what he struggles with. The human connection and authenticity remain irreplaceable.

GOLDEN QUOTES WORTH REMEMBERING

"You cannot read the label from inside the jar." - Roy Castleman

"If the God forbid the oxygen masks come down, put yours on first. Then you can help others. Because if you are not okay, you are not going to be able to help anybody else." - Ron Reich

"Nope, not at all. Just our little corner of it." - Hawkeye from MASH, quoted by Ron Reich on changing the world

"You never know when you are making a difference in someone's life. You just never know. It can be as small as a smile." - Ron Reich

"Nobody's that important." - Ron Reich on the ego that leads to burnout

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Ron's 32 years in leadership development and the phone call that changed everything

04:30 - The entrepreneurial journey: Why stepping out of structure into freedom requires real insight

08:15 - The energy cost of coaching: Why holding space for others drains you and why that matters

12:45 - Making a difference: When a participant realised her environment was toxic and chose to leave

17:20 - Mental and physical wellness is profit: Why trapped entrepreneurs put everyone else first

22:30 - The burnout story: Ron's Toshiba experience and what happens when you say yes to everything

28:00 - Being present: The skydiving lesson about doing the minimum work to live

33:45 - AI as a tool for freedom: Using technology to overcome limitations while keeping the human element

38:30 - The challenge: Get to know yourself extremely well

GUEST SPOTLIGHT

Name: Ron Reich

Bio: Ron has 32 years of training, development, and consulting experience with organisations including Toshiba, The Chubb Corporation, and several pharmaceutical companies. An avid reader who has consumed over 400 leadership and management books, Ron believes no one graduates from Leadership School. Every leader needs to be a work in progress, always learning and growing.

Connect with Ron:

LinkedIn: www.linedin.com/ron-reich-7809829

Instagram: instagram.com/leadership_rlb

Facebook: www.facebook.com/ron.reich334

YOUR NEXT ACTIONS

This Week: Take 15 minutes to write down your top 5 values and your top 3 triggers. Notice how many of your daily frustrations connect to those triggers. This self-awareness is the foundation for everything else.

This Month: Identify one task you micromanage because you do not trust anyone else to do it. Ask yourself whether that is actually a trust issue or a communication issue. Then have the conversation you have been avoiding.

This Quarter: Build one non-negotiable recharge practice into your weekly schedule. Whether it is a morning walk, quiet time, or time with family. Protect it the way you protect client meetings.

EPISODE RESOURCES

How to Win Friends and Influence People by Dale Carnegie, mentioned as a foundational resource for understanding human connection

Ron Reich's free resources on self-awareness and leadership, contact him via LinkedIn for access

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

I'm here today with Ron, and Ron is a coach,

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a business coach. He supports. He helps people at every

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level understand what they are and what they need to

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do. He's a trainer. He's been doing this for 30

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years, I think you said. Yeah, 32. Whatever. Long time.

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Long time. And more importantly, he's been married for 25

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years. This man needs a gold medal just for. Yeah.

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Understanding how to go through that. So, Ron, welcome to

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Power Movers. I'm really glad to have you here. And,

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yeah, just give us a little bit about how you

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get to be doing what you're doing. Oh, Roy, thank

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you. It's good to be here. And the backstory, actually

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is very interesting because I began my career all those

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years ago in human resources, and I enjoyed it. It

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was fine. It wasn't something about which I was passionate

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for whatever reason throughout those first 10, 11, 12 years,

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whatever. It was like, boy, you know what? Getting into

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training and development would really be fun. Long story short,

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here I was working with a consulting firm, an HR

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consulting firm. The five of us were there. We were

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friends for a number of different reasons. We shut the

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doors. I was going through a very uncomfortable, very nasty

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divorce at the time. Moved back in with my mom

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and dad because I had nowhere else to go out.

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Excuse me. Out of nowhere, I get a telephone call

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at my mom and dad's house from a guy in

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Dallas. I know who you are. I've tracked you down.

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I have a job with Toshiba that is the exact

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opposite of what you are. They are looking for somebody

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who has a lot of training and some hr. You

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have some training and a lot of hr, Ron. I'll

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get you in front of them. I guarantee you. I

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can get you interviews. You need to get them to

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flip their competencies. I went in, they flipped their competencies.

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I got into T and D, and I've been doing

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it ever since. And it is just my absolute calling.

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I love it. It's fun. And I say proudly, and

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I hope it comes across that way. I'm good at

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it, and I make a difference. It doesn't get better

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than that. It's amazing. Right? The. I love the entrepreneurial

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journey. And you've just described very well. Yeah. That first

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stage. Because it takes a real effort, it takes a

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real will, and it takes a real set of insight

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that I think only entrepreneurs have to step out of

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the normal, step out of the structure, step out of

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the jail, into the freedom. And I really talk

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to this a lot. The freedom that entrepreneurs want that

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they go into. This can be so inspiring. It can

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be so great. You can feel so empowered with this

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if you do it the right way. Roy, for me,

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what you just said, I think that's probably one of

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the things I enjoy the most about what I do,

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truly. It's the freedom. It's doing what I want, when

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I want. I can make my own schedule. And one

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of the things I love. I was in Manhattan Tuesday

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and Wednesday. Yesterday, two day session with some people and

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with the New York City government. We had a wonderful

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time. Two very long days for me. Just a lot.

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So a lot of work and everything else went wonderfully.

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You and I are chatting right now and I'm looking

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forward to it. We'll have a lot of fun. My

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point simply is I'm not going to do much else

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today because I'm tired and that's my choice. It's not

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like a boss is around. What are you doing? You

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don't look very busy or. What do you mean you're

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leaving early? What do you mean? I say I'm not

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going to do much today and oh, by the way,

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that's my call to make sure. And I just want

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to touch on something you said there because this idea

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of coaching is such a powerful one and people

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often look at us as coaches and they say, actually,

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why am I paying you six grand a day to

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come in and do this work? And there's this element

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of the amount of energy it takes to sit there,

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to hold the space, to understand the different dynamics of

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the people in the room, to understand the right questions

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to ask, to get them to open up and to.

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You have to be authentic, you have to be vulnerable.

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You have to share your stories. By the end of

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that day, it feels like you've worked a week. And

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equally as important for me, on the other side of

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that, I finished the session yesterday. Okay. This morning I

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got an email from one of the participants, Ron. What

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a great two days. I got so much out of

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it. She outlined some of the things she enjoyed. Her

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bottom line is I realize the environment in which I'm

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working is very toxic. You have helped me to learn

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that. The stories you told, Ron, helped me to understand

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it. I'm going to leave this organization and I'm like,

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how cool is that? Not that she's leaving, that she

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realized it through some of the help or some of

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the information she gleaned from the stuff we covered. That's

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what it's all about here. And again, I'm not. I'm

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not trying to say that I hope people aren't getting

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the message any listeners. He makes people leave. No, not

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at all. Help people to understand who they are, what

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they are and if it's culturally, is it a good

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fit or not. And to that point this ability to

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take. I've got 30 odd years in business. You know

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I started my first business when I was 19 years

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old in South Africa selling mushrooms from a, from the

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back of my little Golf VW Golf. And I realized

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that this was what I wanted to do from 11

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years old. I was trying to make money and sell

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my, sell newspapers and I didn't come from a wealthy

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family and that this idea of coaching to me is

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the ability to look to somebody else, to accept the

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help and to learn from their lessons because that allows

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you to shortcut. If I knew now, you know, at

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the ripe old Age of 53 what I knew back

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then, I would have made millions. So knowing that investing

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20, 30, 40 grand, whatever it is in the right

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coach that resonates with you, you will be. Will allow

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you to shortcut so many different pains and problems and.

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It'S. Yeah, I can't. There's nothing I want to add

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to that. Right there really isn't. It just resonates so

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much with me. I have a client in Indianapolis, a

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heavy duty transport slash towing company and it's

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the same thing where they. It was so fortunate and

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very grateful they did not balk at the amount of

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money that I charge them. It's a unit. Is it

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huge? No, it's a good amount of money. There's no

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getting around that. And the plus point is they're embracing

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it. It's helping, it's making a difference. I just got

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an email from the one VP yesterday. Hey Ron, could

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you please take a look at this assessment one of

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my colleagues got and just, could you just give me

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your thoughts on this? Of course I will. And that's

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what it's all about is making the actual difference with

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the work and in addition the ancillary ways you can

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help people. Yeah. I have a client, Karen. Yeah down

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the road here. He's a remote client and I'm just

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visiting my partner so you know, I get to go

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and just see him and say hello and. Amazing guy

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Spencer. And Spencer runs a company that removes moles from

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gardens. And when I met him four months ago, he

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was stressed out. He was really stuck working in the

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business and you know, a month ago he had a

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baby. Scotty. Yeah. And I just, this just really is

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why I do this. He's been able to take the

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five weeks off so far. Really giving the family the

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time, really enjoying the stage with his family that he

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wouldn't have been able to do otherwise. And yeah, just.

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That's the gift of running your business and your business

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not running you. Yeah. And not being able to read

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the label from inside the jar. You can't see this

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yourself because you get so stuck. That's right. And his

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turnover's up in the four months. His turnover's up 61%.

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He's not. Not actually out doing the work anymore. We've

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got growth plans to take him up 10x in the

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next two years. And they're all realistic growth plans. And

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this is just the power of being able to accept

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help, I think. That's right. That's right. And there's another

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thing that pops into my head here. Old colleague of

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mine, David, used to say all the time, and I

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believe this is that you never know when you're making

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a difference in someone's life. You just never know. It

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can be as small as a smile. It can be

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a stray comment. It can be going through a training

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class, just anything like that. And you make a difference

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in people's lives. And there are so many people out

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there that have no clue what a difference they have

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made to me. And again, it can be through formal

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coaching, which is critical, along with just everyday life. Yeah,

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I love that. Yeah. One of my things I did

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years ago was Dale Carnegie is how to. How to

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win Friends. Friends and influence people. Yes. And what a

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terrible name for a book. What a terrible name. But

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one of the things he says in there is. Is

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this walk out and smile at people. The. And I

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do this. I try and smile at people all the

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time. And you go out and you smile and that

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person just. There's an energy exchange that happens and then

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they can smile and then they walk to the next

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person, they smile and suddenly the ripple effect can end

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up in China. Right. And literally has this. That's right.

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Ability and positivity is such an important thing. Yeah. Yeah.

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Being not caught in this era where everything can be

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so negative and. Yeah. I don't even watch the news

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anymore. Yeah. Let. I try too. Let the world carry

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on with what it needs to do. I can make

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a difference in my sphere. And if I do the

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things that I know and love and trust, then making

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that difference to me is the best that I can

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do without outside influence. I'm getting older myself. I said

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I'm 65 and what you're making me think about. I

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loved the TV show mash. If you remember it at

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all, an episode from mash. Hawkeye and

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BJ ground a helicopter pilot because he is. He's

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been taking little kids into the fields where there are

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mines. I want you to go find metal and go

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find stuff so I can sell it. And he'll give

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the kids a couple of bucks. Except he's putting these

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kids in grave danger. Hawkeye and BJ find out about

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it, and they ground him. The pilot is furious and

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he's saying to them right at the last scene, what

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are the two of you trying to do? Change the

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world. Hawkeye's comment. And I always remembered this. Nope,

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not at all. Just our little corner of it. I

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love that. And there it is. There it is. Now

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I want to transition into something that I feel very

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passionately about. Yeah. Mental and physical wellness

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is profit. Yeah. That to sink in. Mental

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and physical wellness is profit. Now, as I talk about

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this and as I get more understanding of how people

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accept it as business owners and entrepreneurs, what I see

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so often is we don't value ourselves. We put everybody

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else first. We have this propensity. We're there in the

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world to fix a problem, and we drive after that.

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Fixing a problem so much, we affect our relationships, we

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affect our staff, we affect all of these things. And

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entrepreneurship is such a lonely journey. And we can touch

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on that later. If you can value yourself, if you

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can really understand that you are the beginning, the middle

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and the end of this whole journey. And when you're

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in power, when you have the focus on today, when

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you're not worrying about the past, when you're not worrying

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about the future and you spend time on yourself, you

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are so much more powerful and so much more profit

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will come. Again. Right. I'll add nothing, truly.

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It is just absolutely critical. And what I think about

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the analogy for me is the classic on. On when.

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Whenever I fly, if the God forbid, the oxygen masks

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come down, put yours on first. Then you

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can help others. Because if you're not okay, you're not

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going to be able to help anybody else. And I've

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done that. I have absolutely done it. Where I let

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my ego get in the way and just some other

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things. Many years ago, when I worked for Toshiba, I

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was doing everything. I'll go to California. Sure. I don't

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mind. No, I don't mind going to Florida. The week

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after that, Dallas. Sure, no problem. And, oh, that's right.

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By the way, I burned out and it was no

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good to anybody. Just no good to anybody. And whose

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fault was that? Look in the mirror, Ron. That's on

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you. Nobody's that important. Yeah, nobody. You know the stats

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in the UK at the moment and probably worldwide, in

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the last 12 months, 53% of business owners have reported

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being super burnt out. Have reported being in a stress

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state. Have reported. I'm not wanting to carry on one

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of the biggest sets of suicide in the world. Men

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between the age of 25 and 50. Yeah. And this

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is because as men, what we do is we take

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on the responsibility of everybody else and we don't look

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after ourselves. Yeah. And that's something that needs to change

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and that's something that I'm pushing really hard to change.

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And yeah, to me, the things that we need are

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the tools that work for us. I do. I've done

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the Wim Hof training, I've done various other breathwork training.

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I've done meditation. And these are. There's tools within this

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that have given me so much power to be able

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to be in the moment. And that for me is.

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It's simple stuff, sometimes it's free stuff. It's stuff that

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you just need the tools to understand. And if you

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have these tools, wow, how much more powerful can you

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be? Because we go out in the world as entrepreneurs

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and yeah, I love entrepreneurs. They are just the lifeblood

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of the world. Right? Yeah. They. We see a problem,

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we say, you know what? I know how to fix

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that problem. I'm going to take this fix to the

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world and I'm going to go out and this is

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going to help people. And that's where those are the

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people that I want to work with because those are

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the people that really, they have the passion, they have

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the drive. It's not an easy journey, but it really

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isn't an easy journey. It's not. Yeah. And there's a

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lot to learn. And as we go out into the

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world with this whole piece, we're in the situation where,

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okay, now that becomes our entire world. Right. And we

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unfortunately let other things go. We let family relationships go,

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we let. We don't. It's very lonely. Right. It can

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be a lonely career if you let it. So this

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concept of your, okay, go out and do this, but

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do it from a position of power where you are

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the. You understand, your power in the situation is so

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important to me. Yeah. There are two, two things. I

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loved what you just said. Absolutely two things stood out

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to me. The one thing that I believe is so

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critical is That I heard you say you need to

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do what works for you because everybody's

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different. You know, I've seen so many people. Roy, you

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need to exercise an hour a day. Roy, you need

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to read more. Roy, you need to. Because I know.

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No, Roy, here are some options we are. Or here

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are some things you need to think about. Some different

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dimensions of the life. How can you work within them

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so it works for you. Oh. And I'll give you

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some suggestions. Fine. My point though, who the heck am

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I to tell anybody what to do? And I believe

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that so strongly. Yeah. And the program that

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I work with is I have 10 different things. It

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might be walking your dog, it might be breath work,

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it might be a crazy ice bath. Something is going

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to resonate with you and you need to go and

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try them. Right. We're entrepreneurs, we try stuff all the

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time. So go and try the stuff and then see

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how it works. One of the. One of the things

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that works. And again, just for me, I tend to

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be a fairly early riser. I will get up or

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whenever I'm not traveling, I will get up around 6

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o' clock or so. By 6:30, the dog and I

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are out and we go for an hour walk every

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day. So I get some good exercise, she gets some

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good exercise. It's quiet time for me, so I can

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do some informal meditation there. I'm also thinking about the

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people in my life who's important to me, what's going

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on with them, who do I need to contact? I

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will also think about this morning. I was thinking about

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our podcast a little bit. What are some things we

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might talk about so I can be prepared and just

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those kinds of things instead of, we started at 11

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o' clock Eastern and see, it's not 10 of 11

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here at home. Oh, that's right. I have a podcast

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in 10 minutes. Oops. Who is this guy and what's

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he all about? So I don't look stupid? No, I'm

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ready. Yeah, exactly that. And this brings me to another

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point. When you go into this journey, you're always on.

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When you're in your 95 job. Yeah. You can leave

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your at 5 o' clock and you can turn off

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and you can worry about it tomorrow and you'll have

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various people deal with that differently. But when you're an

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entrepreneur, you're on 24 hours a day. Right. And you

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need to know how to manage that. You need to

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know how to manage the stress. You need to know

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how to put yourself in the right situation there to

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Your point? Having that quiet time, super important. And that.

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That's where, though, Roy, too, for me, at least one

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of the real key things. People need to get to

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know themselves so well. So that when you're. When I'm

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not on, I know how to relax. And I. And

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I know myself, I am more of an introvert. I

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recharge my batteries by having quiet time and just hanging

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out with my wife or whatever it might be. There

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are other people who recharge by going out and going

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to dinner and let's go here and let's go there.

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There's nothing wrong with either one of those. You got

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to find what works for you. And the other thing,

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I never forget this. An old friend of mine, mentor,

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Rich Michaels is his name, we were doing. We were

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working together. He made a comment to me, ron, anytime

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you are doing a class and anytime you are with

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a group of people or even with just one person

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individually, you need to be on every single second.

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And he said, the reason I say that whatever you're

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covering, whatever you're talking about is important to somebody

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in that room or to that person. It may not

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be important. It won't be important to everybody. It's important

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to somebody, and they deserve your best at every moment.

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And I was like, wow, Rich, that's really good. I

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like that. In about the year

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in 2000, to this point of being present, I

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went out to Spain and I started my skydiving career.

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And so many people looked at me and like, right,

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yeah, you're just a adrenaline junkie. Just an adrenaline junkie.

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And I. It took me a few years to realize

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this. That was one of my things. Yeah. And that

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was when I get to the edge of that plane

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and I stand and I look out. One of my

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coaches said to me at some stage that the thing

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about skydiving that differentiates it is when you decide to

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take the decision to jump out the plane, you have

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to do the minimum amount of work to live, and

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there's nothing else in the world like that. And yes,

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for sure, there is all of that stress with it.

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But then you get to be present. You have to

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be in the moment to your point. Right. You really

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have to be so present in the moment that you

368

can't worry about everything else, and you can't worry about

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the fight with the wife. You can't worry about what

370

the next thing is going to be. And that one

371

minute of free fall and then five minutes of, you

372

know, a canopy work down below. Yeah, that for me,

373

has sustained Me to be present and taught me to

374

be present when I'm in the meeting room with people

375

and really giving my all to that group of people.

376

Because if I can't be present, then I can't be

377

honest. Oh, yeah. And it just. Yeah. Be present. Enjoy

378

the moment for what it is. We were on a

379

cruise quite a few years ago and we were sailing

380

into the Caldera in Santorini. Santorini, Greece. I don't know

381

if you've ever been there or not. Okay. Anyway, we

382

are. We were due into Santorini, let's say at 7,

383

7:30am it's about 5 o' clock in the morning. And

384

the captain of the vessel came onto the intercom. He

385

said, listen, folks, I'm certain I'm waking a lot of

386

you up and I'm sorry. He said, something's happening here

387

that very rarely happens. The water as we sail in

388

here is so phenomenally calm today. I'm going

389

to open the bow of the ship. And he said,

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I encourage you go out because as we sail in,

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folks, I consider this to be one of the most

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beautiful places in the world. Laura. I looked at my

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wife and I was like, Laura, let's go. Threw our

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clothes on, got out there and Roy, as we sailed

395

in, I'm holding her hand. The mountains are there. It

396

we're getting closer. And the beauty, the awe. And I

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just looked at her and I was like, do you

398

have any clue who gets to do this in their

399

lifetime? And she was like, oh, I know. I was

400

like, wow, what a moment. And I'll never forget it.

401

Present, present. G me Goosebumps. That's it. That G me

402

Goosebumps. Oops. You got. Yeah, I lost the video. Let

403

me see if I can get it back. There we

404

go. Yeah. So let's transition now for the last section

405

of this and let's talk about the world we're going

406

into. And we haven't spoken about your view on this.

407

So this is coming at you from the left side,

408

shall we say? 2026 is going to be a different

409

year in so many ways. And we can look at

410

this different year with fear. We can look at it

411

with the negative space, but we can choose to look

412

at it from the positive point of view, particularly AI.

413

AI is just changing the way that everybody does everything.

414

We're now in the next evolution. We're in the stage

415

of information is free. We have to understand how to

416

use the tools that are coming to us and how

417

to think about them. What do you choose to think

418

about? AI as we go into this. First of all,

419

I want to comment one thing. Everything in my life

420

is a choice. Everything that's critical. That

421

said, I choose to look at AI as a helpful

422

tool. And I think what, I think what I'm hoping

423

people will do, how I like to look at it,

424

yeah, it's going to give a lot of information, it's

425

going to give a lot of resources, whatever you want

426

to call it, people are still involved. And that's

427

the key here. People are still involved where it's like

428

there's still interaction going on. People still need to know,

429

from my perspective here of what I do for a

430

living, they need to learn how to listen, they need

431

to learn how to give each other feedback. There needs

432

to be a culture where people are open to exchanging

433

of ideas. There needs to be the, the development of

434

a mission statement and leading people, managing people. Just all

435

of these different things. AI is going to be there.

436

There's no doubt. The people aspect becomes even more important

437

with that. From my perspective, I think the lessons.

438

We'Ve learned in 2025 have been just so valuable. And

439

I went into the beginning of the year, I had

440

an AI community and I was talking about tools and

441

I was talking about what they could do. And I

442

was super excited about this. And I've learned a few

443

things through the year. AI actually forces you to communicate

444

better. AI actually allows you to think outside

445

your brain. Right. AI allows you to do so much

446

more with so much less. And I'll give you an

447

example. I'm busy writing a book, right? Got lots that

448

I want to share. So I spent the last week

449

in Florida on a book writing camp. And I'm not

450

a good writer. I'm just not. But I accept that

451

I don't type very well. I can't handwrite. I should

452

have been a doctor, but I can talk into AI.

453

First of all, I went to Claude. I used Claude.

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I won't use all the tools. I went into Claude

455

and I said, Claude. So here's the thing. Yeah, I

456

want you to just take the story and I'm gonna

457

just stream of conscious my stories into this in timeline

458

from when I was born in Zimbabwe or how I

459

traveled into South Africa and all the way through my

460

journey. But I want you to understand what my voice

461

is and I want you to create a skill. The

462

Claude has these skills that you can put in and

463

it becomes a program. I want you to create a

464

skill which allows you to talk in my voice. So

465

point number one, point number two, I then did this

466

amazing course with a guy called Dennis Ross. And Dennis

467

Ross is a chap that allows you to understand how

468

to craft words, how to tell a story. He has

469

a system that he uses that allows you to actually.

470

It's so important as we're going out and we're communicating,

471

what we're actually doing is being able to put our

472

message across in a way that people can accept it,

473

not in the way that you want to give it.

474

Exactly. Yeah, that's exactly right. Yeah. So I. I learned

475

this stuff. I did this video a whole bunch of

476

times, and I took the key lessons out of this

477

and then said to Claude, right, I want you to

478

create me another skill. This is what I want to

479

take from Dennis's Ross, Dennis Ross's work. And I want

480

you to help me apply this to my stories. So

481

now you have my voice. Now you have my story,

482

my voice, and you have Dennis Ross's methodology, shall we

483

say? Yeah. So then I write, you know, my first

484

27 stories that I put out there, and I'm like,

485

okay, here we go. Take this story. Yeah. That you've

486

given my voice. Now apply the Dennis Ross methodology to

487

it. I read the first one, Ron, and I'm not

488

ashamed to say I burst into tears. Yeah. Oh, yeah.

489

Yeah. Just because it really. Yeah. It allowed me to

490

understand that I can think outside my brain. I can

491

use. When I don't have a skill, I can use

492

other skills that I know will work and bring them

493

into the process, and then I can actually really honestly

494

and truly get my message out there. And this is

495

the power to me of AI. This is what's possible,

496

let alone the automations. We finished this podcast. It would

497

have taken me two and a half days to edit

498

it, to make my YouTube description, to get my blog

499

post ready for it, to do all my social media

500

posts. I take this video, I drop it into a

501

folder, and all of that gets done in my voice,

502

with my message, with your details on, with everything on

503

it. And it comes together. It takes me less than

504

half an hour. Now. This is where the power is

505

going to come in. Whatever process you have that can

506

be automated directly to your point. Right. We have to

507

bookend it with human. The more we bring human to

508

the surface in the future in 2026, if you're. If

509

you have a company with 10 people in it and

510

you're now worried, so many people are worried about. But

511

I'm going to have to make people redundant and it's

512

not going to work. Don't make Them redundant. Just think

513

about how do you 10x your company? Yeah. You let

514

these people work 6 hours a day and you let

515

them do exactly what it is that they want to

516

do and be more human. One company that would then

517

be everybody's creating connection. We had this massive thing in

518

Covid and I lost millions of pounds in Covid. We

519

had this massive thing, Covid, where we got separated from

520

other people, we disconnected. And AI can really give us

521

the ability to reconnect again as humans and bring that

522

forward. And the companies that do that will be the

523

ones that make millions of pounds, serve their mission, get

524

their clients exactly what they need and become much more

525

powerful. That's right. That's exactly right. I believe that. And

526

to what you do, this ability to create culture, disability

527

to the. The companies and the people that are doing

528

the human work, those are the ones that, that really,

529

if people understand it, you can't get coaching from AI.

530

AI can't sit in the room with. You actually feel

531

the different tensions that are coming up, the energy going

532

between people, the words that they're using that tell you

533

actually, you know what, the CEO is really pissed off

534

with these three people. We need to get to the

535

bottom of this and that's where the power is going

536

to be. That's it. What's your. What are your plans

537

for AI as you go forward? I'm sorry, say again?

538

What are your plans for AI as you go forward?

539

I've got to think about that, Roy, I really do.

540

I think you. You have me thinking, though, because people

541

have been after me for years. Ron, you should write

542

a book. And Roy, you and I are very much

543

alike because I don't write well, I don't. I. My

544

handwriting is terrible. Someone told me one time, you should

545

be a doctor. And it's. I'm thinking about, though,

546

those kinds of things where, how it can absolutely benefit

547

me, where I can take some of the limitations I

548

have and still work within them with some help. Yeah.

549

And it's. I have two business coaches, I have two

550

skydiving coaches, I have freediving coaches, I freed up as

551

well. So I go up and I go down. Yeah.

552

And I realized many years ago that the ability to

553

be coachable is so important. Yeah, that's right. Which is

554

a choice. Yeah, which is a choice. Because as an

555

entrepreneur, you know what, I knew everything. I knew exactly

556

how to do it. Yeah. And when I got to

557

£5 million turnover and I was working 7, 14 hours

558

a day, 7 days a week, I suddenly realized I

559

don't really know everything because people out there are doing

560

no work and they're working, making four times more money

561

than me and I just can't grow through the ceiling.

562

And. Yeah, so that. Yeah, I love your introspection there.

563

I love your being able to look inside and say,

564

what am I good at and what am I not

565

good at? And how do you elevate yourself? How do

566

you bring yourself? How do you thrive? Yeah. And that's

567

to me. Yeah, I'm paying. I get the money in

568

every month and I pay a lot of it out

569

for coaching because, yeah, this is just such an amazing

570

opportunity as we go forward. And I think you should

571

write a book. I think the way you talk things

572

out, there's three things in terms of communication. Firstly,

573

depending on your tool, you can talk into it, right?

574

You can type into it. Yeah, not so good. I

575

don't know if you touch, type. I don't. Should have

576

learned, didn't you can. You can type into it. Secondly,

577

you can talk into it. My. My accent, my way

578

I'm talking. You know, I'm doing voice coaching because I

579

want to be more clear. But this has been a

580

big problem for me. Chat GPT came out and it

581

could actually understand me. And I was like, whoa, this

582

is amazing. And then you can. So you activate a

583

certain brain center when you do that. When. When you're

584

talking. Sure. You can also brainstorm with it. It can

585

talk back at you. So now this activates a different

586

brain center. Yeah. And you can brainstorm and you can

587

get everything out. And so now I use my AI

588

for journaling, I use my AI for brainstorming, and I

589

use my AI for anything streamer conscious that I need

590

to get out. And just understanding these tools that are

591

available to us just can make us so much more

592

powerful in what we're trying to achieve. That's right, yeah.

593

Anyway, I think we've had a really good chat one.

594

And what I'd like to do is close off now

595

and I'm going to give you a challenge. What is

596

the one thing that you could tell our listeners out

597

there that'll change their lives? To me, it

598

is simply get to know yourself extremely well. The

599

better you know yourself, the more effectively you're going to

600

work with other people, the better relationships you'll have. And

601

that's been true for me. I've recommended that to so

602

many people who have just said to me, absolutely, what

603

are my strengths? What are my limitations? What triggers me?

604

What are my passions? What are my values? And all

605

these different things. And if anybody's interested, I have resources

606

that where you can learn about that and I'll be

607

glad to share them. You can share them with me

608

and I'll put them onto this. Okay. Yeah. And if

609

people want to get hold of you, what's the best

610

way to get hold of you? I'll put your contact

611

details below. Probably the best thing is LinkedIn. Just

612

through LinkedIn, my name, RLB Training and Development. That's me.

613

And I welcome the chance to chat with anybody. Ron,

614

it's been really great speaking to you. Thank you, Roy,

615

Amazing insights. Thank you for being here. It's been my

616

pleasure. Thank you for your time.