Artwork for podcast Brand & Market - Turning Airbnb Listings into Legacies
120: How Airbnb’s New “Direct Booking” Feature Is Misleading and How to Truly Book Direct
14th October 2026 • Brand & Market - Turning Airbnb Listings into Legacies • Ali Haney, AirBnb Host
00:00:00 00:10:46

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Have you heard about Airbnb’s new “direct booking” incentive? In today’s episode, I’m explaining what’s changing with the platform and how it’s still not the most beneficial option for short-term rental owners. Plus, what true direct booking looks like and how to set it up for your rental business.

Time-stamps:

What is a direct booking to Airbnb? (3:26)

How actual direct booking avoids Airbnb fees (3:57)

20% off Lodgify (5:15)

Using Lodgify to set up your direct booking site (6:22)

Mentioned in This Episode:

Use code BMPOD20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1

Episode 82: Why Now is the Right Time to Implement a Direct Booking Site for Your Short-Term Rental: podcasts.apple.com/us/podcast/82-why-now-is-the-right-time-to-implement

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

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