Have you been toying with the idea of building a B2B community?  

Before you jump in, there are a few things you’ll want to plan out first. In this episode of Demand Gen U, we share a little about how Metadata launched its community. Jason Widup, VP of Marketing, is joined by Katie Ray, Head of Community at Metadata, who shares some great takeaways for any business looking to build a community.  

Katie and Jason share some insights into the initial planning process, how they decided what type of community to build, and what you should prioritize if you want your community to thrive.  

Find out: 

• Why you need to build a community for the right reasons 
• Why you need to prioritize members’ needs over business or revenue needs 
• How to decide what type of community to build 

For tips and insights into how to build a B2B community the right way, tune in to the full episode.  

0:00 – 1:48 Intro 

1:48 – 5:31 Why Metadata first reached out to Katie  

5:31 – 6:51 Why Metadata decided to build a community  

6:51 – 15:03 Why we focused on providing value vs driving revenue 

15:03 – 18:08 Should you build an industry community or a customer community? 

18:08 – 25:03 Setting targets for community member numbers  

25:03 – 31:20 Why you should build a community with your members at top of mind 

31:20 – 35:25 Budgeting and driving revenue  

35:25 – 38:01 Why Metadata focuses so much on community analytics 

38:01 – 39:53 Outro