We're stepping into uncharted territory – yes, we’re talking about paid ads! As your go-to Duo for all things organic marketing, we've always navigated growing our business without spending a penny on ads. But guess what? We decided to shake things up a bit. 

Join us as we spill the beans on our first-ever dive into paid advertising for our recent course launch, SEO on Tap. We’re sharing the behind-the-scenes and nitty-gritty of the campaign, from the set up to the results. Plus learn why having a solid organic foundation is crucial before you even think about opening your wallet for ads. 

🔍 What’s Inside This Episode:

• Our "Why" behind venturing into paid ads 
• The ins and outs of our strategy: What worked, what didn’t, and why video content might just be your new best friend 📹
• The surprising power of freebies in converting ad views into tangible leads 
• Behind-the-scenes data: a cost-per-lead that will make your jaw drop! 😱
• Our evolving relationship with paid ads and how it fits into the Duo strategy moving forward. 🧬

We're laying it all out there – the successes, the lessons, and the unexpected twists. Whether you're ad-curious or a seasoned pro looking for a fresh perspective, there's something in this episode for you! 🌟

Show Notes: https://duocollective.com/blog/our-experience-running-paid-ads

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