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What's the boldest promise you can make towards your customers?
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I'm speaking of bold promises that you actually intend to keep.
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I mean, it's easy to make bold promises when you don't intend to keep them, right?
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It's just as easy to keep little promises when they are not bold at all.
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It's the combination that is hard.
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Making a bold promise that you're actually confident to keep.
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Bullshitters don't care about keeping promises.
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That's why they are so good at making bold promises.
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Their sole concern is to get the deal and they will promise you anything that
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will make you more likely to sign it.
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What happens after you've signed it, is a whole different story.
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On the other hand, people who care for their cause,
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struggle at the other extreme.
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Too often, they shy away from making any bold promise because they want to
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be 100% certain to be able to keep them.
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Which leads them to only ever make the smallest of promises.
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But too often, that's just a way of hiding, hiding from the work that would
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be required to keep a bolder promise.
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The sweet spot is to make a bold promise, possibly even one that
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scares you, and then work hard as hard as is necessary to keep it.
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To push your boundaries.
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The key difference is this: for the bullshitter, the
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deal is the end of the story.
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For people who care, it's the beginning.
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The customer will only know after the deal.
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So, don't leave them to the bullshitter.
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Not by making even bolder yet unrealistic promises.
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Change their game by making bigger efforts to keep your bold promises.
