Forgive me for being just a little excited about this one, but in today's frickin' awesome episode of The Weeniecast, I'm sharing what it is that I do as an ADHD business coach.
And because there aren't that many of us around, I get to feel quite special!
Hi! I'm Katie McManus, ADHD entrepreneur business strategist and money mindset coach.
And welcome to "The Weeniecast."
Let me tell you, as someone who's deep in the trenches of the ADHD business scene, I've always known the regular, boring-as-hell methods just don't cut it for us entrepreneurs who've sometimes got brains buzzing like a hive of hyperactive bees.
This episode was all about tearing apart why those one-size-fits-all business plans are a big fat nope for us folks who struggle with impulse control and can't seem to stay focused if our lives depended on it.
I've watched way too many brilliant ADHD peeps get totally bummed out by stiff structures and strategies that might as well be straightjackets.
We're talking about battling the whole shebang - from the hell of time management to chasing every shiny thing that catches our eye.
Personalization isn't just some nice-to-have; it's freakin' essential for us ADHD entrepreneurs.
Screw trying to squish our brains into neurotypical boxes!
We need custom strategies – ones that weave the wild tapestries of our lives right into our business models.
We gotta look at the big picture – our income goals, our dream lifestyles, our sporadic strokes of genius, and yeah, the faceplants we're bound to take – to create a business environment where we can thrive and be our vibrant, zany selves.
I'll be talking through my process and sharing some kick-ass stories of clients who didn't just hit their goals; they blew them out of the water, finding financial success while juggling the ADHD chaos.
These aren't just wins; they're blazing a trail for the rest of our community.
I'm all about getting quick, tangible results – that sweet, sweet 'dopamine drip' that keeps us going.
We also get into the nitty-gritty, like tackling our special brand of 'screw you' frustration and flipping rejection on its head to make us feel like unstoppable badasses.
Have a listen and learn why I'm here to help every single client carve out their path, one that doesn’t just spell success but resonates with the crazy, beautiful complexity of an ADHD brain.
00:00 Supporting ADHD business owners: tailored, not typical.
04:05 ADHD entrepreneurs struggle with program fit, and doubt creeps in.
12:32 Brene Brown: Leader & expert.
15:48 Develop your phone and interview skills to succeed.
19:30 ADHD and impulse challenges in business management.
22:08 Tailored coaching for long-term business success.
25:31 Personal life impacts business; emotions affect success.
28:58 Design business with specific life and strategy.
Wanna get this content earlier, and totally unbleeped? Subscribe to the Apple Podcasts premium version of this show - https://weeniecast.com/winners
Realising it's time to work with me? Book your free intial strategy call with me - weeniecast.com/strategycall
Get more support in your ADHD entrepreneur life by joining my hyperfocus community! - https://weeniecast.com/hyperfocus
Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach
Mentioned in this episode:
Katie's May Birthday challenge
Clients can't hire you if they don't know you exist... Which is why it's SO important to post content to Social Media. Consistently. But that's easier said than done... To learn how to post consistently, you have to DO consistently. Which is why I've created the 31 Day Challenge- to hold your feet to the fire so you can create content, post, and finally attract your ideal clients to you, rather than chase them down...
In this episode, I'm going to explain to you exactly what an
Speaker:ADHD business coach like myself actually does. Squirrel.
Speaker:Hi, I'm Katie McManus, business strategist and money mindset coach, and
Speaker:welcome to the Weenie cast. Sometimes I
Speaker:get this question, what does an ADHD business coach
Speaker:do? And it's a fair question because there's not a lot of us out there.
Speaker:Also, you know, business coaching is kind of a new thing. Before,
Speaker:if you wanted to start a business, you kind of had to figure it out
Speaker:on your own. You had to get a mentor, maybe go to business school.
Speaker:And thanks to the Internet and thanks to how the world
Speaker:works these days, that's no longer necessary to start
Speaker:a successful business. However, it's a lot easier if you have
Speaker:someone who is guiding you, teaching you what you don't know that you don't know,
Speaker:answering questions that you didn't know that you needed to ask,
Speaker:and shining light on common pitfalls that
Speaker:you wouldn't know were there if you didn't have the right support.
Speaker:So basically, an ADHD business coach, the short of it,
Speaker:is someone who helps you start your business and scale it. To
Speaker:a point that you feel it's successful. They do this in a way
Speaker:that works with your ADHD and isn't
Speaker:trying to force you into the quote unquote neurotypical way of
Speaker:doing things. Now, before
Speaker:we jump into what I do that's different, let's talk about
Speaker:the different supports that are out there that do not work
Speaker:for ADHD business owners and why they don't
Speaker:work. The typical business programs that are out there
Speaker:that are by people who started a business, they did
Speaker:a certain sequence of steps, and then they turned around, turned
Speaker:their process into a program and started showing people exactly what
Speaker:they did. These programs don't work for us. The one size fits
Speaker:all business plan is a bad match for people with
Speaker:ADHD for numerous reasons. First and
Speaker:foremost, just because it worked for someone else, we're not
Speaker:going to believe inherently that it's going to work for us, whereas
Speaker:neurotypicals are going to have a lot of trust that this whole process, well, if
Speaker:it worked for them, it'll work for me too, because that's how their whole life
Speaker:has gone for us. Things working for someone
Speaker:else doesn't mean shit. If you think
Speaker:back to different goals that you've had throughout your life, like maybe a
Speaker:diet, maybe you were trying to lose 20 pounds and you followed a diet that
Speaker:worked for someone else, well, it didn't work for you because sometimes you needed
Speaker:dopamine snacks and you fell off the wagon and you completely lost trust
Speaker:in yourself. How neurotypical people
Speaker:have learned how to budget from their world. We
Speaker:don't understand how that works. It does not work for us when
Speaker:we need to make an impulse buy because we need that dopamine
Speaker:hit. All budgets go out the window. Right? And of course, this
Speaker:is different for every single ADHD person. So even
Speaker:a plan that's specific to ADHD people around any
Speaker:of these things that makes allowances may not work for every single
Speaker:ADHD person. Oftentimes in these programs, the
Speaker:instructions are way too long.
Speaker:We can't sit still and absorb every single
Speaker:detail the way a neurotypical person can. It's not even that
Speaker:we can't do it. It's that we have too much trauma from
Speaker:school where we screwed it up. So as we're going
Speaker:through these really detailed instructions for this business building
Speaker:program, we're going to start assuming that we're missing a
Speaker:piece. It's this fear that bubbles up underneath
Speaker:everything, where you start doubting that this is going to work for you because, oh,
Speaker:my God, I wasn't able to follow the instructions on that project in
Speaker:bio. I wasn't able to follow the instructions at that one job
Speaker:I had in college. What's going to be different here? There
Speaker:must be something that I'm missing. And one of the reasons that this is
Speaker:so hard for us is that we don't work linearly. We bounce
Speaker:around, and most of these programs are designed
Speaker:linearly. There's also this factor of when a person with
Speaker:ADHD goes to start a business and they sign up for one of these programs,
Speaker:and I speak from experience here because I signed up for pretty much all of
Speaker:them. You get to a certain point in lesson three where you're like, this doesn't
Speaker:fit my personality. That's not my strength. This
Speaker:is not what I want to be spending my time on. And
Speaker:as we all know, when we decide something's not the right fit,
Speaker:when we decide that something isn't something that we want to do, we
Speaker:are masters at avoiding doing it, which sucks
Speaker:if it is a foundational building block of that
Speaker:program. And then it feeds into this story that we have on ourselves
Speaker:that we just don't finish stuff, that we sign up for things and we can't
Speaker:see them through, and that we screw things up and that for some
Speaker:reason, things just don't work for us the way that they work for other people.
Speaker:So we have a ton of doubt. We
Speaker:have things that we don't want to do in here. We have moments
Speaker:where we've tuned out for the last 20 minutes of this 47 minutes
Speaker:long video, and then we got frustrated that we have to rewind because
Speaker:we weren't sure which part was useful.
Speaker:By the way, this is one of the reasons why the videos that I have
Speaker:in all of my programs are really short. Sweet. To
Speaker:the point. Okay. Because you don't need to hear about my grandma and what she
Speaker:taught me about clipping roses and what that has to do with you doing market
Speaker:research, okay? It doesn't. When I create a video for any of
Speaker:my programs, I'm telling you, here's what you need to do. Here's how
Speaker:you need to do it. And if you're not sold on that, then here's why
Speaker:it's so important for your business. And then I give you very clear
Speaker:instructions about how you go and do it. And then your job is to
Speaker:go and do it, not to watch the next video. In addition to all
Speaker:of this, when we get frustrated with something, when it doesn't feel like
Speaker:the right fit, or maybe the person who's in these videos,
Speaker:who's running the program says something that. Doesn'T hit us correctly,
Speaker:we then get. What I call frustration
Speaker:defiance. And this is where our ADHD temper. Kind of comes
Speaker:out, right? Because when we get frustrated with something. Our fuse gets
Speaker:very short. I want you to think of the last time
Speaker:you woke up late. The hot water heater had turned off in the middle of
Speaker:the night, so you had to take a cold shower. Things started just going wrong
Speaker:from the beginning of the day. And think about the point where you.
Speaker:Blew up at someone. It's happened to all of
Speaker:us. And unfortunately for people with ADHD, when things
Speaker:start going wrong or we fart, we fart. When we start
Speaker:feeling really frustrated, we kind of snap. And whoever is in the
Speaker:vicinity then becomes the enemy. Not forever in
Speaker:most cases, but when. We'Re in a scenario
Speaker:where we're trying to do something, we spent a lot. Of money on it, and
Speaker:the thing. That we're trying to do becomes really frustrating. We then
Speaker:aim that frustration at the person who created it. And
Speaker:when we start getting angry at. Them, when we start getting upset
Speaker:with. What they set up for us, that. Makes us feel like a failure. It
Speaker:doesn't matter if the rest of. The things that they tell us are. Super
Speaker:helpful, if they fit our personality. If they fit our strengths,
Speaker:because we've changed our mind about liking this person or this
Speaker:organization. We don't want to do any of it? It's like back in high
Speaker:school when you had that one teacher who you absolutely hated and so you
Speaker:refused to. Do homework for their class. It didn't hurt the teacher, it hurt
Speaker:you. But you'd be damned if you're going. To do
Speaker:anything that made their life easier. I'm talking to you, Miss Whitmore.
Speaker:No, just kidding. Which, by the way, in
Speaker:junior year of high school, she literally
Speaker:asked the whole class what she was doing wrong, that we weren't doing
Speaker:our homework and all this stuff, and I thought she was being literal. So I
Speaker:told her the seven things that she was doing that were bad
Speaker:teaching methods in the middle of the class. It was the only time
Speaker:in my high school career where I got sent to the principal's office the way
Speaker:she had asked it. I thought she was being genuine, that she was asking for
Speaker:feedback. She was not. It was a rhetorical question. And
Speaker:what was funny is I called a conference with my
Speaker:guidance counselor, the principal, my parents and her to see
Speaker:if I could get out of the class. Unfortunately, we were in the third quarter
Speaker:of the year and they didn't let me. Back to the point.
Speaker:The one size fits all business building program
Speaker:model does not work for the ADHD
Speaker:brain. And I have tested this. I have bought almost
Speaker:all of them and tried to do all of them,
Speaker:and I usually fall flat in lesson two or
Speaker:lesson three. I don't even get halfway through and. I know this
Speaker:isn't just me. I have a whole group of people that I talk
Speaker:to who are all like B school dropouts. And if you're not familiar with what
Speaker:B school is, it's the whole business building program that Marie Forleo
Speaker:has designed. And promoted over the last decade. The other issue
Speaker:with a lot of these programs is that there's no quick wins in the
Speaker:beginning and that's something that is really critical to an ADHD
Speaker:business. Know, when we're working really hard at
Speaker:something, when we're putting ourselves out there and being vulnerable and
Speaker:being brave and doing something we've never done before, we. Need
Speaker:pretty immediate feedback that it's going well. And the
Speaker:majority of these programs don't offer any way for that to happen.
Speaker:So what's different between those programs that are
Speaker:one size fits all and designed for neurotypical people and working with an
Speaker:ADHD business coach? Well, I can't speak for other ADHD business
Speaker:coaches because I don't know their programs, but I can speak for what. I do
Speaker:with my clients and it's pretty much a four prong
Speaker:approach. And I say four prong and not four
Speaker:steps because it's not linear for each and every
Speaker:client. It's going to be different where we. Start from because they
Speaker:need a strategy. And a plan that works for their strengths,
Speaker:that helps them overcome their unique. Challenges,
Speaker:and that feels aligned to what. Their bigger vision is for this
Speaker:business.
Speaker:Prong one, we're talking training because
Speaker:starting a business, there are a lot of skills that you need to have that
Speaker:you were never trained on in high school, college, and probably in most of your
Speaker:jobs. I come from a background in sales and marketing, and
Speaker:the sales and marketing that I learned in those jobs
Speaker:were completely different to what I need to do in my business, where I am
Speaker:selling my own service. So when a client works with
Speaker:me, there are some basic business skills that I train them on. So
Speaker:how to sell on a phone call, how to put together a proposal,
Speaker:how to create content for social media. And this is going to be different for
Speaker:each and every client because their ideal clients are going to be
Speaker:buying from different platforms. So it may be TikTok, it may be Facebook, it may
Speaker:be LinkedIn, it may be Instagram. So we're coming up with
Speaker:a strategy that's specific to their business and their ideal
Speaker:clients. We're also identifying what their, and I hate this term,
Speaker:and please do not gag what their unique thought
Speaker:leadership is going to be. And I'm not saying that they're going to go out
Speaker:and be like, hey everyone, I'm a thought leader, you should listen to me.
Speaker:I'm talking about the different angles. They're going to talk about what
Speaker:their expertise is. So for know, in my mind, there are three types
Speaker:of thought leader. There's the expert. The expert is only
Speaker:interesting to people who are interested in that topic, right? So
Speaker:Anthony Fauci, who led us all through the Covid-19
Speaker:pandemic, most of the time no one gives a
Speaker:crap about what he has to say because what he's talking about, pandemics and
Speaker:endemics that aren't relevant to us. No one's interested in hearing his take
Speaker:on it unless you're interested in the specific disease that
Speaker:he is talking about. Everyone was very interested in
Speaker:Covid-19 because it impacted all of us. So when you're being
Speaker:an expert in your thought leadership, you want to be careful
Speaker:not to alienate people who aren't interested in your topic.
Speaker:There's also the pointer thought leader. Oprah Winfrey is a great example of
Speaker:this. She got famous basically having people on her show and pointing
Speaker:to them and saying they have something worth talking about. A lot of
Speaker:the books in her book club had to do with personal transformation, so she
Speaker:got associated with personal transformation. She's not an
Speaker:expert on personal transformation. She just points to other experts. And
Speaker:in addition to that, the believer, the believer thought leader Brene
Speaker:Brown is actually a great example of the believer, who's also
Speaker:an expert hybrid. She takes the data that she
Speaker:gets in her research, and she comes up with this belief
Speaker:system around how we live wholehearted
Speaker:lives. What does it mean to overcome
Speaker:the fear of being vulnerable? And she tells stories in a
Speaker:way that gets us on board with what she believes. You can kind of see
Speaker:how this is going to be different for each and every client. I also
Speaker:train them on how they can create offers that their ideal clients
Speaker:would jump at buying, how to do market research so that they can
Speaker:determine what their profitable niche is going to be, how to work
Speaker:on their relationship with money so that they're not afraid of asking
Speaker:top dollar for their work, and some technical stuff like how do you set up
Speaker:your billing system, how do you set up an email marketing campaign?
Speaker:How do you launch a webinar? How do you get people to actually register for
Speaker:the webinar? And really, for an ADHD business
Speaker:owner, there's no linear way that I'm training this.
Speaker:We are bouncing around from different topics
Speaker:constantly because we have to go where their
Speaker:interest is, where their hyper focus is in that moment.
Speaker:If I tried to take one of my ADHD business owner clients
Speaker:through a linear training program that goes this point
Speaker:and this point and this point, I would lose them with
Speaker:one small exception. One of the things that I do with all of my
Speaker:clients who are just starting their business is I have them
Speaker:do market research, interviews so that they can really
Speaker:figure out not only what their profitable niche is, but
Speaker:exactly what they need to say in their marketing to get them to sign up,
Speaker:what they need to include in their offer, that will make their offer
Speaker:a no brainer for those ideal clients. Now, what my clients
Speaker:don't realize, and maybe I shouldn't even be sharing this on
Speaker:the podcast, oh, what am I going to say next? Well, you'll have to keep
Speaker:listening to find out. But first, squirrel, squirrel, squirrel,
Speaker:squirrel.
Speaker:Now, what my clients don't realize, and maybe I
Speaker:shouldn't even be sharing this on the podcast. It's kind of a Mr.
Speaker:Miyagi move, right? Because very early on, when you're starting. A
Speaker:business, you need wins. You need little wins that you can celebrate to
Speaker:see that you're on the right track. When I send my clients out to do
Speaker:market research interviews, I give them all the instructions. They know exactly what questions
Speaker:they need to ask, how they get people booked in for those interviews, all that
Speaker:stuff. And I give them a goal. They have to interview
Speaker:550 people. Now, this is incredible for
Speaker:their programs, for whatever offer they are designing, because.
Speaker:They are going to market, test it before they even go out and market
Speaker:it. So if they're going and interviewing people and the problem that
Speaker:they think they're going to solve actually isn't a problem. To their ideal
Speaker:clients, great. That's not what their offer is going to be. We're going to
Speaker:redesign it really quick. So that they can start making money. As fast as
Speaker:possible so it helps. Them feel like they are on the. Right
Speaker:path and get that immediate feedback. In addition to that,
Speaker:they get really comfortable asking people to get on the. Phone with
Speaker:them, which they're going to need to get good at if they
Speaker:want people to book sales calls in the future. They're also going to
Speaker:get really good at running those interview calls,
Speaker:at being the person who's in charge of the timeline, which
Speaker:again, when they get to the point where they're doing sales calls with their
Speaker:potential clients, they're going to have to have some skill at. In addition
Speaker:to this, they're going to start getting those dopamine
Speaker:drips because they're going to successfully very
Speaker:early on book people for these interview calls. Those
Speaker:little wins are enough dopamine to keep them working
Speaker:in their business for the amount of time that it takes
Speaker:till they get their first paying client. For the most part, we
Speaker:bounce around through all the skills training, but that is the thing that I have
Speaker:most of my clients do. Absolutely. First because I want them to
Speaker:get that immediate dopamine drip. I want them to market test their
Speaker:idea. I want to make their marketing easy to do and
Speaker:designing their offer super simple. But everything else is
Speaker:completely haphazard depending on what they want. And this is true for my one on
Speaker:one clients, but it's also true for my group program. If you are a member
Speaker:of the BYOB program, you'll know that our group calls are all
Speaker:over the place. And that's okay. Every question that gets asked in
Speaker:those group calls is useful to everyone in the group call.
Speaker:And because the majority of us all have adhd,
Speaker:we can jump really easily from one topic to another
Speaker:to another, even if they're completely different. And it keeps
Speaker:it interesting for everyone because we all know what it's like when we're in a
Speaker:lecture, that's about one thing for a whole hour.
Speaker:Yeah, it doesn't go so well. So I find this
Speaker:model of supporting my clients is so helpful for them to stay
Speaker:engaged not only in the program, but in their businesses so that they
Speaker:can actually start getting clients and build some momentum. So
Speaker:that's prong number one is training.
Speaker:Prong number two is mindset coaching. Again, this
Speaker:is going to be so different for everyone. Some of my clients come to me
Speaker:and they have really bad mindset beliefs around their
Speaker:relationship with money. Others have a more general
Speaker:scarcity mindset where they're afraid there are no clients out there in the world and
Speaker:we. Kind of have to bust that myth for them. Others have doubts about what
Speaker:they can achieve. The smorgasbord of bad
Speaker:mindsets that we have to work through to have a. Successful business is
Speaker:vast and never ending. But we have to work through
Speaker:these. Different mindset blocks before you're
Speaker:going to be able to have a successful business. This
Speaker:is one of the reasons why I never guarantee
Speaker:that my clients are. Going to get a client or make a certain amount of
Speaker:money at a. Certain point throughout our program, because I've
Speaker:had clients who for the whole, like.
Speaker:6912 months we were working together. We were mainly
Speaker:working on moving them through these mindset blocks with
Speaker:some moments of training, with some moments of designing their offer, with them
Speaker:doing market research. But mainly the sessions we're doing
Speaker:together are, oh my God, I don't believe. I can do this.
Speaker:And I can't tell you how many of those clients after we've
Speaker:completed have messaged me. Oh my God, I just got two clients this
Speaker:week. Oh my God, I just got another. Three clients in the last two
Speaker:weeks. I had one client message me
Speaker:recently. That she just got so many clients, she's going to have to
Speaker:raise her. Rates in the new year. How exciting.
Speaker:But they wouldn't get there if we didn't do that mindset work.
Speaker:It's so important. So that's prong two of my
Speaker:approach. Prong three is
Speaker:their personal ADHD struggles. Now,
Speaker:of course, people with ADHD generally have similar struggles,
Speaker:but for some time, management is
Speaker:harder than for others. Other clients have
Speaker:impulse control that they have to work on, especially when it comes
Speaker:to spending on their businesses. For a lot of my
Speaker:clients, it's focusing on the thing that they don't want to do in their business,
Speaker:but they have to because it's just a part of running a business. And for
Speaker:99.9% of all of my clients, we have to work through
Speaker:shiny object syndrome. Shiny object syndrome shows up in
Speaker:how they want to market their work. They may get this wild
Speaker:hair idea that they should be on Instagram and then invest $2,000 a
Speaker:month on an Instagram specialist and then realize four months, and that's not where
Speaker:they should be. They may get an idea of a new program they want to
Speaker:launch, even though they just launched one program and one the month before
Speaker:and one the month before. Another ADHD struggle that most
Speaker:business owners encounter at some point, and I count myself among
Speaker:them, is rejection sensitivity disorder. And there's so
Speaker:much potential rejection when you're starting a business. It's not just
Speaker:rejection when you invite someone to be a client. It's rejection when you post something
Speaker:and no one likes it. It's rejection when you host a webinar
Speaker:and only three people sign up for it and only one attends. It's
Speaker:rejection when you submit your name to speak at an event and you never
Speaker:hear back from them. There's perceived rejection when you're out with a
Speaker:bunch of friends and no one asks you how your new business is
Speaker:going, and you assume that they think it's stupid and that you
Speaker:shouldn't be doing it, and you've made a massive mistake, even though
Speaker:they've just had too many drinks and didn't
Speaker:remember to ask. There's a different way for each person to
Speaker:work through each one of these struggles. Time management. There are
Speaker:strategies that work really well for me that will not work for another ADHD
Speaker:person. Shiny object syndrome is another one. There are things
Speaker:that will keep you on track that won't work for another one
Speaker:of my clients. And that's okay. Let's find what works
Speaker:for you. So we have to work on keeping them
Speaker:on the single road that leads to Rome, right. That one
Speaker:offer so that they don't confuse their audience. And a whole other
Speaker:smorgasbord of shiny object syndrome. Things that pop up
Speaker:in our day to day.
Speaker:And then finally, the fourth prong of my approach
Speaker:is I customize a plan that works for each individual
Speaker:client. I do this with my one on one clients, and I do this with.
Speaker:My clients in my group programs. Because here's what
Speaker:those one size fits all programs don't do.
Speaker:They don't teach you how to identify what your
Speaker:big vision is for this business and how to reverse
Speaker:engineer it into what you need to be doing today
Speaker:and tomorrow and the day after tomorrow and the day after that, and the day
Speaker:after that. They don't break down that if you want to make a
Speaker:certain amount of money in three years, here's what you need to be
Speaker:charging today to be able to reach that. They don't
Speaker:break down if you want to work a certain amount of hours
Speaker:per week. So, for instance, I don't want to work more than 30 hours
Speaker:a week. My strategy is going to be totally
Speaker:different from someone who wants to work 10 hours a week or
Speaker:40 hours a week. When I work with my clients, we're
Speaker:taking into account what their big goal is, all these other factors of how
Speaker:much money they want to make, how much time they want to spend in their
Speaker:business, how much time they want to spend with their family and on vacation, what
Speaker:they want to spend their time on while they're working in the
Speaker:business. And we're taking that. And so many other factors,
Speaker:like their strengths, their weaknesses, the things that they would
Speaker:rather get their eyes chewed out by an alligator than do.
Speaker:Which, as you can imagine, it wouldn't just be your eyes getting chewed out.
Speaker:Alligators have big mouths is what I'm saying. And your eyes are very, very small.
Speaker:I know I don't have to explain this, but it's kind of fun.
Speaker:I feel like Dr. Evil right now. Like, I want sharks with laser
Speaker:beams. I want alligators that
Speaker:can chew out eyeballs. What was my point again?
Speaker:Oh, yeah, that's right. There's stuff in your business that you really, really
Speaker:do not want to do. If you were to follow a one. Size fits
Speaker:all business plan, that business. Plan might make you do that thing.
Speaker:Over and over and over again. I don't do that with my clients.
Speaker:If it's something that you feel completely miserable doing, what we're
Speaker:figuring out is how you can outsource it best.
Speaker:An element that runs throughout most of these
Speaker:prongs is what's going on in your personal
Speaker:life. As humans. We like saying that we're good
Speaker:at. Compartmentalizing, and that's bullshit.
Speaker:We're not. Like, it's one of the most magical things about
Speaker:humans is how we do one thing is generally how we do everything
Speaker:else. I can't tell you
Speaker:how many times I've had a client tell me after we work
Speaker:on their relationship with money and get them a lot more
Speaker:comfortable asking for the money that they want. That
Speaker:they kind of embarrassingly mention to. Me at the end of
Speaker:our sessions. Like, hey, something I'm noticing is that. Six is
Speaker:getting a lot better.
Speaker:Because. They'Re learning to ask for what they. Want in
Speaker:their money. It's not just staying there, they're getting.
Speaker:Better at asking for what they want in all other areas of their
Speaker:life. We suck at compartmentalizing. It does
Speaker:not work for us, and it's especially true for people with ADHD. So
Speaker:if you're struggling with something in your personal life, it's going to impact you
Speaker:in your business. They are interrelated. If you had a fight
Speaker:with your spouse, it's going to impact your whole day. If your
Speaker:water heater went out and you have to buy a new one. And it's super
Speaker:expensive, that's going to. Cause stress in your business.
Speaker:It's so funny. When clients first start with me in the first few
Speaker:sessions, the first few group sessions, they
Speaker:very nervously usually ask, like, am I allowed to talk about a personal
Speaker:thing? And my answer is always,
Speaker:of course, because everything that's going on in your personal life is going to
Speaker:impact your business. And we're not designing a business that
Speaker:needs a robot of a human to be run. We're designing
Speaker:a business that can withstand a human who has
Speaker:emotions, who occasionally gets sick, who occasionally has a
Speaker:bad day, who occasionally is in executive dysfunction and knows
Speaker:all the things that they need to do, but can't seem to get themselves to
Speaker:do it. If we don't design your business to be able to
Speaker:withstand you running it, your business is not going to
Speaker:last long because you, my friend, are not a
Speaker:robot. Some of the results that I'm most proud of, that my clients have
Speaker:achieved. My client, Lauren Lefkowitz, who started with
Speaker:me in January of 2021, she was able to leave
Speaker:her job five months after starting. She hit six figures
Speaker:in her first year, which is not typical. Like,
Speaker:if you're thinking you're going to hit six figures in your first year, I would
Speaker:caution you to be a little more conservative. Don't
Speaker:plan on it. But because we customized a
Speaker:strategy that would work specifically to her and her available time. In
Speaker:the beginning, when she was working her full time job and
Speaker:designed a program that she felt really proud of selling
Speaker:that worked for her and her ideal clients, she was able to
Speaker:accomplish that. My other client, Adam Kimmel, is another
Speaker:story that I'm really proud of. When he started with me, he was making 2000,
Speaker:$3,000 a month in his copywriting business. In about seven
Speaker:months, we were able to up that to $9,000 a
Speaker:month. We were also able to increase his
Speaker:revenue for that year by about 50,000, give or
Speaker:take. And the following year, he made
Speaker:$150,000, plus or minus some dollars
Speaker:from his copywriting business. His big goal with all this
Speaker:was to be able to retire his wife from the job that
Speaker:she hated. And he did all of this while also working a
Speaker:full time job. His goal was never to leave the full time job.
Speaker:So we were able to create a strategy that worked for him to
Speaker:build this business up to $150,000 a year while
Speaker:only working about 10 hours a week in his business, including doing
Speaker:client work. I have clients who work 40 hours a week and make six
Speaker:figures. I have clients who work half that and make six figures as well.
Speaker:But I certainly never had a coach like Katie before who was able
Speaker:to add value on so many different prongs
Speaker:of my business. Katie's versatility is, I think, the
Speaker:difference maker that sets her apart from
Speaker:other coaches that are out there. There are people who can train you on sales,
Speaker:there are people who can help you with your mindset, there are people who
Speaker:can help you price a service
Speaker:or a product. There are people who can help you with market research
Speaker:and can teach you about social media. And there are people who can
Speaker:help you with ADHD and can help you turn
Speaker:some of the typical challenges of ADHD
Speaker:into superpowers. But I don't think there's anyone who can do all of those
Speaker:things at the same time. When you're designing a business,
Speaker:you have to be very specific about what kind of life you want to
Speaker:have when it's full time because I
Speaker:can tell you there are a gazillion different ways to start a business and there
Speaker:are a gazillion different ways to make that business super financially
Speaker:successful. However, if you're not
Speaker:intentional about the life you're going to have as you're building
Speaker:it, guess what? You're not going to have that life. You're not going to trip
Speaker:and fall and land into your perfect schedule that
Speaker:optimizes your strengths and outsources the things that are super
Speaker:challenging to you. If you want to have your ideal business, you
Speaker:have to have a custom strategy that will help you get
Speaker:there and to wrap this up, that's the long story
Speaker:of what an ADHD business coach does. So to answer the
Speaker:original question, that is what I, an ADHD business
Speaker:coach, do for my clients.
Speaker:You. If you're starting a business and you're looking for support,
Speaker:you need to look for someone who can be dynamic in
Speaker:helping you overcome each one of these unique ADHD
Speaker:struggles. And because we have so many episodes on all of these
Speaker:topics that I've. Just touched on, we are including a. List
Speaker:of links in the show notes of this episode so you can go.
Speaker:Check out those episodes. And I want to remind you, if. You'Re starting
Speaker:a business, if you're in the process of growing your business and you're
Speaker:feeling frustrated because the resources you've been turning to
Speaker:don't feel like a fit, or they frustrate you, or you've just
Speaker:given up on them completely to figure it out on your own and you're ready
Speaker:to get support that fits you, then I invite you to
Speaker:book a generate income strategy call with me, and to do so, just
Speaker:go to forward
Speaker:slash strategycall. And that link is also in the show notes.
Speaker:I've had calls with Katie where all of those things
Speaker:are happening, where Katie is
Speaker:providing value on firing on
Speaker:all cylinders, where we go from
Speaker:my relationship with my kids to
Speaker:something triggering a traumatic experience,
Speaker:to a sales call helping me with
Speaker:pricing an offer, helping me with
Speaker:getting more leads on social media, to talking about my
Speaker:operations, and then back to me
Speaker:forgetting the coffee on top of my car and driving off
Speaker:all in one session, all in 1 hour
Speaker:slot. Squirrel, squirrel, squirrel.