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How to effectively deploy an ABM strategy for enterprise targets with Corrina Owens ex Gong enterprise ABM Manager
Episode 5427th February 2024 • The Loop • Cognism
00:00:00 00:40:19

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Cognism’s Global Head of Demand Gen, Fran Langham interviews Corrina Owens, ex Gong enterprise ABM Manager and Chief Evangelist of Purple Cork. They cover when to use ABM, what tools are Corrina's favourite and much more.

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