Most people think building a million dollar offer starts with finding the biggest problem in the market. The usual advice is to figure out what people are desperate for, create a solution, and then package it into something irresistible.

At first glance, that sounds smart.

But there is a hidden problem with that approach. You can create an offer people genuinely love and still end up building a business that exhausts you. You can hit a point where the delivery becomes overwhelming, the number of clients becomes unmanageable, or the revenue simply does not match the amount of effort going into the business.

That is why this process felt so different.

Instead of starting with the offer itself, we started with the maths. Before deciding what transformation we wanted to deliver, we focused on understanding what kind of business we actually wanted to run.

And surprisingly, that changed everything.

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00:04.54

Speaker

Okay, I'm going to show you how I made a million dollar offer, how I put the whole thing together using AI in a way that no one's actually talking about. And no, it's not about going and find out what is the biggest need in the marketplace. What are people crying out for? All the usual marketing advice that you've tried before probably hasn't worked. It's because you haven't done it this way around.

00:26.58

Speaker

So this is how you make a million dollar offer using some really simple AI. Let's do it. The email marketing show

00:36.54

Speaker

Hey, welcome to the show. I'm Kennedy. It's really good to see you. Thanks for being here. If you haven't already, make subscribe on the channel. That lets me know you're enjoying the content. and Obviously, at some point during this content, you might go, oh, that was really good. That's the point at which you're going going to hit subscribe on this, let more of these videos pop up into your news feed. It also lets me know that you are enjoying this content. So let's talk about this problem, because a lot of people, and this does not be a million dollars. This could be a $10 million dollars thing. This could be a $100,000 thing, depending on what you're trying to do in your business. Here's the problem that everybody everybody else teaches you that what you need to do is you need to come up with a a big solution to a big urgent problem that everybody that everyone's got and then solve the problem. And that's when a lot of coaches get themselves into bother. They hit ceilings. They can't hit their income goals.

01:24.21

Speaker

It's because they've forgotten the first step because no one's teaching the first step. The actual first step to making a million dollar offer is to make sure the pricing of the offer can actually help you get towards a million dollars. Let me exp explain using this. In fact, let's zoom in a little bit further. Boom. There we go. Is that going actually show?

01:47.49

Speaker

would be great if it did. How about that? There we are. That'll do it. All right, so here's the thing. I went into Claude, our faithful friend, right, and said, give me something I can paste into a Google sheet for this. I want to see various ways you can make our target income of $1 million. dollars The variables I want to be able to play with and see it once and compare are program price, the length of the program in months, because if we make it six months out of 12, that gives us the double amount of spaces to sell. in each cohort um in six months compared to 12 and similar if it's four months and also the number of clients needed to hit each number right this is the economics of the offer that we're talking about here okay so it did it spat out this really really cool spreadsheet and it shows look you can put any number in this this could be 20 million

02:42.90

Speaker

And it's going to adjust all of the numbers you need for that number. Let's just keep it to a nice cool 1 million. And look at what we need here. So if we want to hit a million dollars or not necessarily even hit the million dollars, but have an offer that won't break before we hit a million dollars. because they're going to be too many people in the program, or, well, to charge that, there's actually not enough people in the market, or I'm not able to generate that many leads, or that many inquiries, or whatever.

03:14.01

Speaker

We want to make sure we've got all those things right. So, I keep pressing that wrong bloody button. It's that one there. There we go. Sorry, folks. Very unprofessional around here. All right. So what we've got, let me just move this so I can actually see it a little better. There you are. All right. So is if we only charged if we charge two grand for the program and made it 12 months long, that means we can only have one cohort of the program a year. That means in the program per cohort, we need 500 people in the cohort.

03:41.50

Speaker

and we need And to hit the million dollar target, we need 500 people in the thing. Right. Which means we need to have monthly 42 sales and basically 10 per week. If you're like, do you know what? That's easy for me.

03:54.76

Speaker

That's the that's the option you're going to choose when you look at the maths. But because I've got like this increasing price point, for example, let's go the other extreme. If it was like a boutique intensive and it was 25 grand a person. Let's do it at 12 months. Right. um And it's a 12 month program.

04:13.54

Speaker

We're still running one of them a year. We need 40 clients a year to hit that, to hit the number, and that'll give us the million per that. And then we just need to sell four of them a month. We don't we need to sell basically one a week.

04:28.28

Speaker

But then you go to the next level. If we run four cohorts of it a year, ah then we actually are going to have less clients in a cohort, which feels better. Because... If going to help people really make a significant amount of money, if I'm going to get them great results, and that might be for you a body transformation, it might be an emotional transformation. In my case, it's a business transformation. That's what I help people do is make more sales, make more money so you can have more choice and freedom and all those good things. I want to work with people more intimately.

04:57.98

Speaker

So I now come down and go, cool, well, do you know what? if i yeah if If I want the group to be smaller, i need the price to be higher and or need to have more cohorts throughout the year. I need to not make it a 12-month program. I need to make it, say, a six-month program. So let's say we made the price 20 grand. and we made it four months, then there's only going to be 17 people in a cohort. So I can work really intimately with those people. Or I could drop it down to five grand, do it four times a year, there's going to be 67. I think if I was working with a group of 67 people,

05:43.78

Speaker

that's kind of the number I think. That's a good number of people where I can really understand every single person's business. I can remember what they are. I know what they do. and I know their progress and I can really help them. So the very first thing we have to do before we get into now what's the offer. i Notice we haven't even touched what am I selling yet. We're looking at will a product, will and what is the price point and price the size of the group and how many going the program to actually hit what I want to be my goals. How does that even work? So now it's actually going to serve you rather than finding you're delivering stuff that your clients are loving and all this sort of good stuff and it's solving problems. But I can't make enough money, which is what happens when you're starting to grow your business or scale your business. We're making sure the maths actually adds up because there's no variables once you've picked the maths. There's no, oh, will this ah opening hook on this ad make it convert better? Or will this headline on the sales page or will this lead magnet?

06:41.11

Speaker

None of that stuff, that's sort of like creative variables. This is cold hard fact. So let's say you've now picked one of those things. Let's say you've picked, it's going to be 20K and you're going to run it twice a year.

06:55.90

Speaker

And that means you're going to help 25 people at a time. And each cohort's now worth 500 because you're running it twice a year. And you need to sell this, you need to sell five a week, and you sorry, five a month, you need to sell one a week.

07:06.07

Speaker

Great. This is the what we're going to go for. We're going to do the Inner Circle Fast Track. It's named it. Again, Claude did all of that stuff. The other thing cool, by the way, is it also allowed me to sort of play around with numbers and create my old custom one, right? Whatever. But we're going to go with ah with that one I mentioned a second ago. So let's go with the... um Let's make it 20K Inner Circle Fast Track, six months, like this. Okay, cool. So now the next point of putting the offer together... Right. So you put the prompt in. You can freeze the pause, the video, copy the prompt. No problem. Put this together. Put your numbers in. Again, this might be you ask it to do this for your membership. You might do this for a higher ticket thing, a lower ticket thing, whatever. Like make sure you're getting the numbers right.

07:49.75

Speaker

Only once we've done that, now are we going to say, great, I'm going to charge 20 grand for this thing, and I'm going to working with 25 people, which is what this is showing me, right, based on what I want to do. 20 grand a person. I'm going – I've got six months to get them a result, and I'm going to be working with 25 of them. Now, and only now, am I able to say, cool, looking at that, what should be the offer? What is, well, not the offer yet, but what is the problem I can solve?

08:21.14

Speaker

What is the problem that is worth 10 times? That's the number. It is 10 times the price point. So what return can I get? What value can I give someone? If you're not in ah a monetary value kind of thing, if you're in ah the health space or a spiritual space or something like that, but what's going to be worth 200 grand to this person?

08:42.10

Speaker

Right. This what we're going for. What's we worth 200 grand of this person? So in my business, because I help people with better conversions, what can I do? It's going to help somebody make an extra 200 grand. And how and what can I do for them in the time frame, six months that I can do with a group of 25 people?

09:01.50

Speaker

right what can i do with a group of 25 people because that's different to what you could do with one person because the other way of making a million dollars of course is judge one person a million dollars right yes there is that okay and that can go all the way down So then it becomes the question of, cool, what can I do to get somebody this result in this amount of time? What is the problem I can solve? And all almost um exactly as important, just as important, is who is that person?

09:29.94

Speaker

Who is the person who can get a 200 grand return or will see this as worth 200 grand? And it does not be a 10X. This could be, you could do 5X. As long as the value you give somebody is way bigger than what you charge, then it's a great offer.

09:47.48

Speaker

And that's what I always do. In my business, because it's very much like a direct return investment, I'm like, I'm not guaranteeing, I'm not like promising, hey, you'll definitely come in and make 200 grand. But when I'm putting the program together, I'm thinking,

09:59.97

Speaker

I'm putting it together to get somebody a 200 grand return investment. That's my internal motivator for putting together a great program that gets a result. It also means that I'm not putting together a program that's supposed to get them a million dollar return in that amount of time, right? So if I'm charging, let's do another number. Let's say I'm charging five grand. I want to get the person a 50 grand return. What I'm going to do in four months for a 50 grand return is going to be different to what I'm going to try and get somebody a 250 grand return for. We're asking a different question. This principle of constraints is the very thing that's going to help you come up with a brand new offer that is really focused on getting people great results and getting people great results in a way that serves your business purposes, right? This really helps you get better results. This is not about being selfish at all, right? So again, if we go back to the

10:55.16

Speaker

doing it twice a year, I want to get somebody between 100 to 200 grand return. I'm making i'm working with 25 of them at once. We've got six months. What is the problem and who are the people? So who is the person who will want this to 100 to 200K return?

11:15.61

Speaker

What have they already got in place? That's the first question. What have they already got in place? What is missing? What are they already doing? And then we know the who.

11:26.49

Speaker

So we've got what's the destination for our business. We now know who. So who are they? What is their problems? What are they struggling with? What have they already got in place? And don't just mean they've got 200 grand in the bank or they've got 20 grand in the bank. That's not it. What have they already got place? In my case, it might be they've already got an offer. They've already got, they're already making sales. They're already making $20,000 a month, something like that. Okay. We're going to make decisions like that. If you're in the fitness space, that is they've already tried this diet. They don't have any food allergies, you know whatever it's going to be. they do have this particular, they might be, this is for people who are lactose intolerant. They're really frustrated about this thing because they've been told to do this all the whatever they don't eat maybe they're vegan so you can't have loads of protein through eggs whatever it's going to be right those are the that's the principle of constraints it's bringing it down so now you have a person who has a particular problem and now the question or the situation i should say now and only now does the question come about of what is the 200 grand to 100 200 grand problem i can solve for this person

12:31.48

Speaker

Now you are in a place where you are way more creative and able to offer something that legitimately genuinely helps somebody in a way that's going to be serviceable by you. And when you do it this way, oh my God.

12:48.28

Speaker

The difference is incredible. I just shared this on with my mastermind group. I've just done this in our business and it is amazing the offers you come up with when you do this. And you can do this for the entire offer suite across your business. When you're looking for your low ticket offer, do this activity. What are you doing? Your super high ticket offer. do this activity. And it all starts with understanding those numbers, then identifying the person, and finally identifying the problem that has that level of value for that person. And now you have a really robust offer.

13:27.48

Speaker

I hope you found this really, really useful. If you did, let me know what you thought of it in the comments below. If you want to make even more sales of your offers, definitely go check out this video next. where I'll walk you through the whole thing. And I'll see you really soon. Bye-bye.