Market leaders are leading the market through diligence, innovation and new ways of thinking. You would expect anything less from the hemp biz? 

The last 10 months have changed our lives dramatically. Supply chains are being rewritten and remapped due to the pandemic. This is another opportunity to bring manufacturing to the agriculture center of production in this country because supply chains will require domestic supply because nobody wants supply disruption. How do we make sure we take care of the climate and take care of the sustainable story for the next 20 years? Senior editor Todd Runestad sits down with Simon Liegel, co-founder of Driftless Extracts, and Josh Hendrix, an established leader in the hemp industry sitting on major boards and managing BestBall CBD and Hendrix Holdings. They discuss: 

• How brands can qualify a supplier—what to look for, what questions to ask. 
• What kept the green rush from coming to fruition for many hemp farmers—and the opportunities that remain. 
• How Wisconsin is looking past cannabinoids and driving hemp usage toward the grain and fiber angle—packaging, textiles, paper and other industrial applications. 
• Traceabiliity. Sustainability. Verification. And other significant considerations.