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Episode 725th November 2022 • Presentation (Skills) Q&A • Carina Ridenius och Martin Lindeskog
00:00:00 00:06:40

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In this episode we talk about communication, information and presentation, and how important it is to give the right information at the right time, to the right person. Ta-da! And today we are going to talk about Show Notes. 

Show notes what’s it all about? Why should we use it? Or should we?

Show notes are an important part to communicate with your listeners and engage them even better. Find out and listen to this podcast episode, why it is so valuable with show notes, and why you should use it.

Send us questions to: info AT pik DOT nu, or contact us via Carina's site or Martin's Bio.Link page. You could also contact us on LinkedIn (Carina Ridenius and Martin Lindeskog).

Show notes with links to articles, blog posts, products and services:

The episode (6 minutes) was recorded at 1330 Central European Time, on November 21, 2022, with Ringr app.. Martin did the editing and post-production with the podcast maker, Alitu. The transcript is generated by Alitu.

Transcripts

Martin:

Welcome to Presentation Skills Q and A. I am Martin Lindeskook.

Martin:

Hi Karina.

Carina:

Hi Martin.

Carina:

How are you today?

Martin:

I'm fine.

Martin:

Yourself?

Carina:

Yes, I'm fine.

Carina:

We have had our first snow this morning.

Carina:

So I like it.

Carina:

I really do.

Martin:

I think it should be snow on Christmas or yuletide, but that's okay.

Carina:

That's very okay.

Carina:

Now we are going not to talk about snow, we

Carina:

are going to talk about pollution and the show and the show must go on, shall we say, isn't

Carina:

it? So we are going to talk about communication,

Carina:

communication with our customers, should we say, in that way.

Martin:

Yeah, we can do that.

Martin:

How you communicate with your content in

Martin:

different ways.

Martin:

So we talk about show notes and that's the

Martin:

show must go.

Martin:

And often you hear about show notes in movies

Martin:

in other ways that you have it or in a theater, show notes, but also in podcasts.

Martin:

You have show notes?

Carina:

Yeah. Please mark in what's? Show notes in podcasts.

Martin:

In podcast and you could have some different alternatives and version of it.

Martin:

And again I ask listeners and fellow podcasters to come with your input also.

Martin:

But when I did a quick search, I found a blog post by Castos podcast host.

Martin:

I will include one from where we have our podcast captivate.

Martin:

And then Podcast Host had one, a great one and some that had this funny name, something with

Martin:

sweet fish and it was the Swedish fish, the Candy.

Martin:

They had a blog post about that also.

Martin:

And I got cures and I wonder about it.

Martin:

So I will ask fellow podcasters, they said show notes shouldn't be more than 700

Martin:

characters.

Martin:

So like letters and I thought that was pretty

Martin:

short.

Martin:

But you could have a short and sweet show

Martin:

notes with a short summary, what it's all about, some links and then call to action.

Martin:

But you could also have a longer version with almost like a whole blog post, isn't it?

Carina:

So that shown us is important.

Carina:

Yes, it's important to communicate and engage

Carina:

your listeners to the podcast, correct, so to speak.

Carina:

Get them an overview of the episode's material.

Martin:

Yeah, that's the first thing you get, an overview.

Martin:

And that could be in the summary or the hook that you are good at when you have a

Martin:

presentation.

Martin:

Why should I listen to this, what's in it for

Martin:

me? And then, as I said, a short summary, but it

Martin:

could also be a description of the format, but that often you have as a standard thing.

Martin:

If they go to our podcast, we have a description of the podcast.

Martin:

So sometimes you use the word description, sometimes summary, sometimes overview, but

Martin:

sometimes description of what this episode is all about and a hook, something to get

Martin:

intrigued and curious about the content.

Martin:

And then you often have them with links,

Martin:

resources, include them in the show notes.

Martin:

Yeah, so I written, I have it as a title, show

Martin:

notes with links to blog post articles, products and services that's like a standard

Martin:

thing.

Martin:

It could be other things also, but it covers

Martin:

most of the links and the show notes that you often include and the links should be relevant

Martin:

to what you're talking about or the area of a topic or could add value to the listening

Martin:

experience.

Martin:

And then at the end it's very good to have a

Martin:

call to action also.

Martin:

So that's one thing you could have in contact

Martin:

information, like we are saying send us an email or contact us on LinkedIn for example,

Martin:

or if you have a guest, their contact information or where they are in cyberspace,

Martin:

social media platforms and so on.

Carina:

That's a lot of things to think about.

Carina:

Should I summarize it?

Carina:

In what way? You should keep it short version and you

Carina:

should have a hook and you include special links that are relevant for the episode and

Carina:

you have a call to action.

Carina:

So what are our call to action this time?

Martin:

Yes, it is to read the show notes of this episode and comment on that and say have

Martin:

you missed something? Something that you thought was interesting,

Martin:

something that you clicked on? Because this is also that you could go back

Martin:

for example to the transcript episode when we talked about transcripts.

Martin:

That could be one thing, for example.

Martin:

So it could be a search engine optimization

Martin:

thing also with show notes but you are found on the Internet.

Carina:

But we also want questions.

Martin:

Yeah, correct.

Carina:

Our listeners to mail questions to info at pik new info@pik.net and we will

Carina:

return to this topic, isn't it so?

Martin:

Yes, we will and in the meantime download a new podcast app for example Pod

Martin:

Verse and Fountain where you could have use of these kind of things like show notes and

Martin:

transcripts and other neat things.

Carina:

Good. Well, it is interesting topic but it's short.

Carina:

So we say goodbye for now and we'll hear you from each other soon again.

Martin:

Yeah, so long.

Martin:

Cheerio.

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