In this episode we talk about communication, information and presentation, and how important it is to give the right information at the right time, to the right person. Ta-da! And today we are going to talk about Show Notes.
Show notes what’s it all about? Why should we use it? Or should we?
Show notes are an important part to communicate with your listeners and engage them even better. Find out and listen to this podcast episode, why it is so valuable with show notes, and why you should use it.
The episode (6 minutes) was recorded at 1330 Central European Time, on November 21, 2022, with Ringr app.. Martin did the editing and post-production with the podcast maker, Alitu. The transcript is generated by Alitu.
Transcripts
Martin:
Welcome to Presentation Skills Q and A. I am Martin Lindeskook.
Martin:
Hi Karina.
Carina:
Hi Martin.
Carina:
How are you today?
Martin:
I'm fine.
Martin:
Yourself?
Carina:
Yes, I'm fine.
Carina:
We have had our first snow this morning.
Carina:
So I like it.
Carina:
I really do.
Martin:
I think it should be snow on Christmas or yuletide, but that's okay.
Carina:
That's very okay.
Carina:
Now we are going not to talk about snow, we
Carina:
are going to talk about pollution and the show and the show must go on, shall we say, isn't
Carina:
it? So we are going to talk about communication,
Carina:
communication with our customers, should we say, in that way.
Martin:
Yeah, we can do that.
Martin:
How you communicate with your content in
Martin:
different ways.
Martin:
So we talk about show notes and that's the
Martin:
show must go.
Martin:
And often you hear about show notes in movies
Martin:
in other ways that you have it or in a theater, show notes, but also in podcasts.
Martin:
You have show notes?
Carina:
Yeah. Please mark in what's? Show notes in podcasts.
Martin:
In podcast and you could have some different alternatives and version of it.
Martin:
And again I ask listeners and fellow podcasters to come with your input also.
Martin:
But when I did a quick search, I found a blog post by Castos podcast host.
Martin:
I will include one from where we have our podcast captivate.
Martin:
And then Podcast Host had one, a great one and some that had this funny name, something with
Martin:
sweet fish and it was the Swedish fish, the Candy.
Martin:
They had a blog post about that also.
Martin:
And I got cures and I wonder about it.
Martin:
So I will ask fellow podcasters, they said show notes shouldn't be more than 700
Martin:
characters.
Martin:
So like letters and I thought that was pretty
Martin:
short.
Martin:
But you could have a short and sweet show
Martin:
notes with a short summary, what it's all about, some links and then call to action.
Martin:
But you could also have a longer version with almost like a whole blog post, isn't it?
Carina:
So that shown us is important.
Carina:
Yes, it's important to communicate and engage
Carina:
your listeners to the podcast, correct, so to speak.
Carina:
Get them an overview of the episode's material.
Martin:
Yeah, that's the first thing you get, an overview.
Martin:
And that could be in the summary or the hook that you are good at when you have a
Martin:
presentation.
Martin:
Why should I listen to this, what's in it for
Martin:
me? And then, as I said, a short summary, but it
Martin:
could also be a description of the format, but that often you have as a standard thing.
Martin:
If they go to our podcast, we have a description of the podcast.
Martin:
So sometimes you use the word description, sometimes summary, sometimes overview, but
Martin:
sometimes description of what this episode is all about and a hook, something to get
Martin:
intrigued and curious about the content.
Martin:
And then you often have them with links,
Martin:
resources, include them in the show notes.
Martin:
Yeah, so I written, I have it as a title, show
Martin:
notes with links to blog post articles, products and services that's like a standard
Martin:
thing.
Martin:
It could be other things also, but it covers
Martin:
most of the links and the show notes that you often include and the links should be relevant
Martin:
to what you're talking about or the area of a topic or could add value to the listening
Martin:
experience.
Martin:
And then at the end it's very good to have a
Martin:
call to action also.
Martin:
So that's one thing you could have in contact
Martin:
information, like we are saying send us an email or contact us on LinkedIn for example,
Martin:
or if you have a guest, their contact information or where they are in cyberspace,
Martin:
social media platforms and so on.
Carina:
That's a lot of things to think about.
Carina:
Should I summarize it?
Carina:
In what way? You should keep it short version and you
Carina:
should have a hook and you include special links that are relevant for the episode and
Carina:
you have a call to action.
Carina:
So what are our call to action this time?
Martin:
Yes, it is to read the show notes of this episode and comment on that and say have
Martin:
you missed something? Something that you thought was interesting,
Martin:
something that you clicked on? Because this is also that you could go back
Martin:
for example to the transcript episode when we talked about transcripts.
Martin:
That could be one thing, for example.
Martin:
So it could be a search engine optimization
Martin:
thing also with show notes but you are found on the Internet.
Carina:
But we also want questions.
Martin:
Yeah, correct.
Carina:
Our listeners to mail questions to info at pik new info@pik.net and we will
Carina:
return to this topic, isn't it so?
Martin:
Yes, we will and in the meantime download a new podcast app for example Pod
Martin:
Verse and Fountain where you could have use of these kind of things like show notes and
Martin:
transcripts and other neat things.
Carina:
Good. Well, it is interesting topic but it's short.
Carina:
So we say goodbye for now and we'll hear you from each other soon again.
