In this month’s episode, Emma and Danny Hoffman, Senior Director of Global Retail Strategy at Flywheel, break down three commerce shifts brands should be watching: what Amazon overtaking Walmart on the Fortune 500 signals about its push to become the everything company, how Amazon’s latest content updates are pushing brands toward cleaner, more AI-friendly PDPs and shopping experiences, and why Walmart’s Google, VIZIO, and Vibe.co moves point to a bigger full-funnel bet on connecting media, stores, data, and commerce outcomes.

Learn more about Flywheel's new GEO Optimization service here.