As gaming becomes a bigger part of everyone's lives, high-end fashion brands have access to an even bigger audience that's looking to enhance their virtual world avatars. This not only opens up a bigger stage for brand awareness, it's also a way towards a new income stream.

Gary Plunkett, Chief Commercial Officer for Dtail by PixelPool, talks to us about the link between gaming technology and the fashion industry and how marketers can take advantage of this in the near and long-term future.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net