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Moving Past The Full-Time Podcast Income Fallacy
Episode 5019th October 2021 • Podcast Pontifications • Evo Terra
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Evo Terra:

Most successful podcasters don't make most of

Evo Terra:

their income from their podcast.

Evo Terra:

So why do successful people, from celebs to business leaders, keep

Evo Terra:

investing in their own podcasts?

Evo Terra:

Legitimacy and access.

Evo Terra:

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Evo Terra:

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If your show is pulling down more than 10,000 downloads per episode, you owe

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it to yourself to talk to Gumball at Gumball.fm to see how they can help you

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make even more money with your podcast.

Evo Terra:

That's Gumball.fm.

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And tell 'em Evo sent you!

Evo Terra:

Hello, and welcome to another Podcast Pontifications with me, Evo Terra.

Evo Terra:

There is a perception that there are two types of podcasters; those

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who make most, if not all, of their income from their podcast, and those

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who make none, or very little, of their income from their podcast.

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But that's not even close to accurate.

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That's nowhere near reality.

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That sort of false sorting, if you will, makes podcasters in the none

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or very little income bucket wish for something - a full-time income from

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their podcast - that for a lot of very successful podcasters doesn't exist.

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Wishing for that pot of gold at the end of the rainbow, that doesn't live there.

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It's something different.

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For every successful podcaster I know who makes most, if not all, of their income

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directly from their podcast - Hi, Jordan!

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- I know a hundred successful podcasters who see very little

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direct income from their podcast.

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Yet those hundred more successful podcasters all credit their

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podcast as being instrumental to their ongoing success.

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Let's not forget what running a successful podcast brings to the podcaster.

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It brings tangible benefits that are not just a lot more realistic than

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that mythical pot of gold or pot of full-time income from podcasting.

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And not just more realistic than that, but these tangible benefits,

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I think, for many of us are better.

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Don't forget your podcast can be an amazing calling card for your

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business, that thing that you do.

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That's what your podcast can be.

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That's what many, I'm not going to say most, but many successful podcasters do.

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Again, successful podcasters who do not see most of their income

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coming directly from their podcasts, but are still very successful.

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They're using their podcast, oftentimes, as a calling card, as a way to say,

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this is me, this is the thing that I do.

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That makes it better, I think, than some one sheet or even a headshot.

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A podcast like that can be better than a six-minute explainer video.

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I think, and remember, I'm a writer, I think it's better than a book.

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Your podcast is, or at least it can be, better than those things, and more

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of those things because your podcast is a live, updated, easily-consumed

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media property that showcases you.

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And you, oftentimes, are the main source of your income.

Evo Terra:

Podcasting can lend you what I would consider an outsized sense of legitimacy,

Evo Terra:

and I've seen many podcasters embrace this and understand this key notion

Evo Terra:

of the outsized sense of legitimacy having a podcast gives to them.

Evo Terra:

Your podcast, regardless of your audience size, don't think about that, the fact

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that you have a podcast and you've had a podcast for a while, you're not just

Evo Terra:

starting, you've done this for a while.

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That podcast, those episodes, give you that extra boost when

Evo Terra:

it comes to talking to people or organizations that you want to talk to.

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Your podcast gives you media level credibility.

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It wasn't always that way, but it's that way today.

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Having a podcast, absolutely, will open up doors to you that other people will have a

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much more difficult time getting through.

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Just because you have a podcast that you're continuing to make,

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that you pour your energy and effort into making it as good as you can.

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Don't forget that.

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Those tangible benefits are often much more valuable to you and to

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your total income possibilities than any small ad campaign, an affiliate

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deal, or a bundled service offering that you were pitched just this week.

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Don't forget that.

Evo Terra:

Some quick Boostagrams!

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Now it's time for the boost-the boost-the boost- Boostagram Corner.

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Boostagram Corner.

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I don't know a thing about crypto.

Evo Terra:

Thank you very much, Suzy Buttress, from the podcast The Casual Birder.

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She kicked in a few virtual coffees to me and sent this message along:

Evo Terra:

"Always thought-provoking - thanks for helping us stay

Evo Terra:

focused on why we podcast."

Evo Terra:

Well, you are very welcome, Suzy.

Evo Terra:

Now, Suzy used BuyMeACoffee.com/evoterra, but there are lots of ways

Evo Terra:

that you can support the show.

Evo Terra:

Podcastpontifications.com/valueforvalue lists them all.

Evo Terra:

That's it.

Evo Terra:

I shall be back tomorrow with yet another Podcast Pontifications.

Evo Terra:

Cheers!

Evo Terra:

Podcast Pontifications is written and narrated by Evo Terra.

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He's on a mission to make podcasting better.

Evo Terra:

Links to everything mentioned in today's episode are in the notes

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section of your podcast listening app.

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A written-to-be-read article based on today's episode is available at

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podcastpontifications.com where you'll also find a video version and a corrected

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transcript, both created by Allie Press.

Evo Terra:

Podcast Pontifications is a production of Simpler Media.