Evo Terra:
Most successful podcasters don't make most of
Evo Terra:
their income from their podcast.
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So why do successful people, from celebs to business leaders, keep
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investing in their own podcasts?
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Legitimacy and access.
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Evo Terra:
Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
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There is a perception that there are two types of podcasters; those
Evo Terra:
who make most, if not all, of their income from their podcast, and those
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who make none, or very little, of their income from their podcast.
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But that's not even close to accurate.
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That's nowhere near reality.
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That sort of false sorting, if you will, makes podcasters in the none
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or very little income bucket wish for something - a full-time income from
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their podcast - that for a lot of very successful podcasters doesn't exist.
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Wishing for that pot of gold at the end of the rainbow, that doesn't live there.
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It's something different.
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For every successful podcaster I know who makes most, if not all, of their income
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directly from their podcast - Hi, Jordan!
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- I know a hundred successful podcasters who see very little
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direct income from their podcast.
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Yet those hundred more successful podcasters all credit their
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podcast as being instrumental to their ongoing success.
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Let's not forget what running a successful podcast brings to the podcaster.
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It brings tangible benefits that are not just a lot more realistic than
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that mythical pot of gold or pot of full-time income from podcasting.
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And not just more realistic than that, but these tangible benefits,
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I think, for many of us are better.
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Don't forget your podcast can be an amazing calling card for your
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business, that thing that you do.
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That's what your podcast can be.
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That's what many, I'm not going to say most, but many successful podcasters do.
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Again, successful podcasters who do not see most of their income
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coming directly from their podcasts, but are still very successful.
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They're using their podcast, oftentimes, as a calling card, as a way to say,
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this is me, this is the thing that I do.
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That makes it better, I think, than some one sheet or even a headshot.
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A podcast like that can be better than a six-minute explainer video.
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I think, and remember, I'm a writer, I think it's better than a book.
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Your podcast is, or at least it can be, better than those things, and more
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of those things because your podcast is a live, updated, easily-consumed
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media property that showcases you.
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And you, oftentimes, are the main source of your income.
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Podcasting can lend you what I would consider an outsized sense of legitimacy,
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and I've seen many podcasters embrace this and understand this key notion
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of the outsized sense of legitimacy having a podcast gives to them.
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Your podcast, regardless of your audience size, don't think about that, the fact
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that you have a podcast and you've had a podcast for a while, you're not just
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starting, you've done this for a while.
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That podcast, those episodes, give you that extra boost when
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it comes to talking to people or organizations that you want to talk to.
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Your podcast gives you media level credibility.
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It wasn't always that way, but it's that way today.
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Having a podcast, absolutely, will open up doors to you that other people will have a
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much more difficult time getting through.
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Just because you have a podcast that you're continuing to make,
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that you pour your energy and effort into making it as good as you can.
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Don't forget that.
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Those tangible benefits are often much more valuable to you and to
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your total income possibilities than any small ad campaign, an affiliate
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deal, or a bundled service offering that you were pitched just this week.
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Don't forget that.
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Some quick Boostagrams!
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Now it's time for the boost-the boost-the boost- Boostagram Corner.
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Boostagram Corner.
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I don't know a thing about crypto.
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Thank you very much, Suzy Buttress, from the podcast The Casual Birder.
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She kicked in a few virtual coffees to me and sent this message along:
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"Always thought-provoking - thanks for helping us stay
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focused on why we podcast."
Evo Terra:
Well, you are very welcome, Suzy.
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Now, Suzy used BuyMeACoffee.com/evoterra, but there are lots of ways
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that you can support the show.
Evo Terra:
Podcastpontifications.com/valueforvalue lists them all.
Evo Terra:
That's it.
Evo Terra:
I shall be back tomorrow with yet another Podcast Pontifications.
Evo Terra:
Cheers!
Evo Terra:
Podcast Pontifications is written and narrated by Evo Terra.
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He's on a mission to make podcasting better.
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Links to everything mentioned in today's episode are in the notes
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section of your podcast listening app.
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A written-to-be-read article based on today's episode is available at
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podcastpontifications.com where you'll also find a video version and a corrected
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transcript, both created by Allie Press.
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Podcast Pontifications is a production of Simpler Media.
