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Why You Should Have Your Own Domain For Podcasting
Episode 918th May 2023 • Podcast Answers • LehmanCreations
00:00:00 00:11:51

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In this episode I talk about why you should have your own domain name for podcasting.

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Welcome to Podcast Answers, the show where I help people start and grow their podcast,

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answering any podcast questions along the way.

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If you have a question, please reach out and get in touch with me, podcastanswers.com slash

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contact, and I would love to help you answer any questions that you have about podcasting.

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Last episode, we talked about seasons, why you should have them, should you have them,

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should you not have them. If you've not listened to that, go to podcastanswers.com slash seasons,

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and you will, the episode we were talking about, you'll see that and be able to listen to why I

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think you should or should not have seasons. But without further ado, this episode, we're going

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to be talking about havingyourown.com. In the words of the great Todd from Blueberry,

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getyourown.com. Todd seems to be always on gettingyourown.com, and I agree with Todd.

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I am going to be somebody who always thinks that havingyourown.com is a good thing. So

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what are some reasons to haveyourown.com? So you have a home place where people can find you.

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So if you live in an RV, no one knows where you're at. They may have an address for you right now,

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but what if you move tomorrow? They're not going to know where to reach you.

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So what are they going to do when you move? Same thing with podcasting. You can tell people

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that you are atpodcastname.podcasthost.com for your show notes and stuff, and even, you know,

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I'm on Spotify, Apple Podcast, or wherever you get your podcast from. But what happens when you

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move podcasthost? Thatpodcastname.podcasthost.com is not going to lead to your show notes anymore.

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Or worse yet, what happens if you get kicked off of Spotify or Apple Podcasts? It does happen,

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and people may not know this, but Apple Podcasts is the directory that a lot of other apps use

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to pull podcasts from. So if you get kicked out of Apple, then you're out of a lot of apps.

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When they search for you in a lot of different apps, they're not going to find you. If they

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knowyourown.com, they can always come to that and find you. So even if you get kicked off of

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Apple Podcasts, they can know to go topodcastname.com and find you there because you will always be

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there and you will always, you know, your stuff will always be there. The other nice thing is you

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don't always need to say, come find us on Apple Podcasts or Spotify or wherever you get your

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podcast at in your podcast. You can just say, go topodcastname.com and all the places you find

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audio or link there. So if you have anything new, you can list it right there. It's not going to

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change your audio. You don't have to go back in and tell somebody that you're now on the hottest

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new app or whatever. You can always just say, go topodcastname.com and find all of our audio there.

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If you have your own website, you can also do things like have really easy names to remember

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your episodes by. Like for instance, I said this last one was podcastanswers.com slash seasons.

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That's a really easy way to, if you're listening to me right now, you can go, oh, I want to listen

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to that. It's really easy to remember slash seasons and you can get to the show notes post

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for that episode, which has a link to the audio in it, as well as having, being able to

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just easily see other things that I may put there that are not in the RSS feed. If you

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have your own website, you can do other things too, like welcome messages and more. It's like

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you could have on your homepage of podcastname.com, you could have a video welcoming people to your

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show. People connect with video. People love seeing people on video. They may connect with them

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via audio and being right in their ears, but when they see them, they feel like they really,

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really, really know the person. They've seen what it looks like, what the person looks like.

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They've seen what it exactly means to have what the post looks like. You can also have

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memorable short links too, like for instance, podcastanswers.com slash captivate will take you

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to my very favorite podcast host or podcastanswers.com slash Ecamm will take you to my favorite

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software for streaming video, which I'm doing right now. I believe heavily in doing video

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and audio at the same time, so that way you have it. Both of those are short links and

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they're affiliate links of mine, which I will make a commission for if any of you buy from Ecamm

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or Captivate, but the nice thing about having your own website is that it's memorable. You don't need

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to say go to bit.ly slash whatever or some other random link to get to the, you know, if you're

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having a short link or whatever, or other websites can take people off of their websites.

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You can do that right from your own website and you're driving people back to your brand.

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You're not driving them to something that's not yours like bit.ly or, you know, even going back

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to the Apple Podcasts thing, you're not telling them go to Apple Podcasts to find me. You're

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saying come to podcastanswers.com to find the podcast, to find all of the information you're

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ever going to need for the podcast. And again, you can do those memorable short links, which are

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easy to remember because you already know if I've already drilling into you and into your head,

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podcastanswers.com, podcastanswers.com, podcastanswers.com, you're going to know

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that when I'm talking about something like Ecamm, you can go to podcastanswers.com slash Ecamm

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and get there. So how do you get your own dot com or dot org or dot whatever your domain name?

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You can go to any domain register. I like GoDaddy just because I've been using them forever,

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but you can go to any register or domain register, trar, and get your domain there. It'll cost you

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somewhere between $15 and $20 a year. That's just for the name. That's not for any website space.

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That's not for anything like that. It's just for the domain name. Now, once you have that,

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though, you can do and use it however you want. And there's lots of different ways to use that.

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And so I'm going to talk you through a little bit of those ways to use your domain because really,

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you can do anything you want with it. You can... Many podcast hosts, and this is maybe the easiest

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thing to do, many podcast hosts allow you to map their podcast name dot podcast host dot com,

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which would be your show notes and your show page to a custom domain. Now, each may...

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Each people do it a little bit different. They may charge you for this. They may not,

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but each one will have their own instructions on how to go into your registrar, so in my case,

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GoDaddy, and point it to their server and allow you to change that so that you can get

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podcastname.com. And it takes you essentially to podcastname.podcasthost.com. I'm saying a lot

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of dots and dot coms in here, but follow me here. So it's nice because it looks... You don't know

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when you go to that, that it's actually going to some other website. You don't know that it's

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not something you're hosting. It doesn't really matter because they're just going to see the

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podcastname.com. Even though you are using their website, if you decide to move hosts,

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then all you have to do is point your domain to a new host. And the address that the listeners

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come to is going to be the same. So for instance, if I were to change... If I were doing that and

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I was using my podcast host to host my website or my show notes, and I'm with Captivate now,

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but if I were using them and I had podcastanswers.com pointing to their web page, their show page,

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all I could use... If I decided to go somewhere else, I could. I could really easily change

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somewhere else and not affect anybody else. You wouldn't know the difference. It may look

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different, but the place that you're going to go is always the same. It's always going to be

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podcastname.com, podcastanswers.com, whatever. If your podcast host does not allow you to

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custom match your domain name to their site, you can always redirect their domain, your domain,

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your domain to their given site. So if you visit podcastname.com in the URL bar, you'll be redirected

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to podcastname.podcasthost.com. Make sure that you do a 302 or a 307 redirect, though. There are

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many types of redirects, and the 302 and 307 are what are called temporary redirects. You will

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want to do this because if you choose a permanent redirect, your browser will remember the location

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that you're forwarded to, and it will no longer hit the server to check if the URL redirect is the

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same. So let's say you move hosts and you change your redirect to the new host. If you use a permanent

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redirect, then your browser will automatically go to the old host and not check if there's the new

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one, but with a 302 or 307, every time someone hits it, they're going to go out to that where it's

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forwarded from and check and see if it's still valid. And the last way to do it is actually

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have your own web hosting. This is going to be the most flexible, but it is going to cost you a

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little bit more for the hosting. With your own web hosts, you can put other files for download.

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You can offer more things. Your website is truly yours. It's truly your digital space,

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and you can do with it what you want. So you can go to any web host and do that. Now, you're

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going to need a different web host from a MP3 host for your podcast because most web hosts aren't

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going to want to serve MP3 files from their website and they'll kick you off. So you will need a

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podcast host still, but the nice thing about having your own website is it is truly yours. You can

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make it look the way that you want because if you go with the podcast hosts site, most of them are

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pretty great, but they're going to look the same. They're going to look mostly the same. You can't

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do a whole lot of configuring on them. So if you have your own website with your own.com, you truly

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own that digital space, and you can really do anything you want with it. So in closing, if all

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of this is too much for you and you want help doing it, I am available for, I am available for

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contact. I can do one-on-one consulting. Just contact me at podcastanswers.com

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slash contact, and I would love to work with you, help you start and grow your podcast, help

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create a, help create a look for you and a website for you and help you even map your own domain.

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Also, make sure that you subscribe to our website, our YouTube channel, sorry, not our website,

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our YouTube channel at youtube.com slash at podcastanswers. We not only post our weekly

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podcast video there, but we are also doing other training videos and tip videos and things like

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