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How To Analyze Performance Max Campaign Data
15th December 2022 • The Google Ads Podcast • Solutions 8
00:00:00 00:08:37

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Wondering where your Performance Max campaign is focusing? Smruti, our Junior Google Ads Specialist, is here to show you how to analyze Performance Max campaign data so you’ll know exactly which network it’s focusing on.

Follow these simple steps and you’ll be on your way to understanding your Performance Max campaign data like a pro in no time! Then you can start making optimizations to easily improve your performance.

Related videos:

🏁 How to Steer Performance Max to the Network You Want | PPC Talks: https://youtu.be/BhW0f-RENFo

📜 Free Download: The Performance Max Standard Operating Procedure: https://youtu.be/1I-DYGB9E_c

💔 Why Performance Max Fails | Learn From Our Mistakes: https://youtu.be/fAk2_1Nwxgk

💳 Scaling Performance Max Campaigns for eCommerce Part 1: https://youtu.be/OIMwv6zi-x4

🧲 YouTube Remarketing Strategy to Scale Your Performance Max Campaign: https://youtu.be/pGcJq6WiB3g


0:00 Intro

0:39 How to analyze your Performance Max Campaign data

3:54 Determining how many impressions are from the Discovery and Display networks

7:03 Work with the best Google Ads agency on the planet



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This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU


Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...


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💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/


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Transcripts

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In this video, we are going to learn how to analyze a Performance Max

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campaign data, how to know where it is focusing, which channel is

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working, which channel is not working.

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Let's find out how much convergence we have received from the

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shopping network to, so to get that go to reports redefined.

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Then shopping then, so t it.

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Say again, our performance pen is focusing very, very less in dynamic remarketing.

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Hi guys.

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I'm Ruth from Solutions eight.

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And in this video we are going to learn how to analyze a

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Performance Max campaign data.

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How to know where it is focusing, which channel is working,

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which channel is not working.

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Okay.

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in this account, we are running a proper Performance Max campaign.

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This is our proper Mass Max campaign.

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Max solve.

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And to analyze this data, I'm considering last 30 days.

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And here, as you can see, we have received around this much of impression

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and this much of conversion from our proper mass mass campaign.

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Okay, so let me copy the campaign name and note it down here

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and copy the total inpatient.

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And total convergence.

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then let's find out how much convergence we have received from the Softing

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network to get that go to reports.

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Redefined report, then shopping, then so, and C id,

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then our campaign.

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as you can see, our proper Mass Max solid campaign is received, 74.28 convers.

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From the Sopping network.

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The last 30 dig, you can see almost all the convergence are

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coming from the Sopping network.

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You can say this, PS campaign is sopping heavy campaign.

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Okay?

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If I get the rest

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minus.

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Okay, so we have 6.68 convergence, and you can say this may be coming

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from either dsa YouTube discovery.

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So let's find out how much it is focusing on YouTube.

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go to your account.

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To know how much it is focusing on YouTube at this column views.

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we have received only 1 72 views in the last 30 days.

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this is kind of very less number of views and Google does a very port of tracking

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YouTube convergence so we can negate.

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So now we have either DSA discovery uh, display.

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So let's find out how much it is focusing on display and discovery network.

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So to get that go to again reports, then redefine reports, then others, then

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proper mass, mass campaign placement.

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Okay.

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Just add your.

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And filter out campaign.

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So this is our campaign.

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out of this huge number, out of this, much of 5 78 K inpatient only.

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3.8 K in patients are received from Discovery and Display Network.

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And from this much of inflation discovery, this is your Discovery

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network, Google owned and operated, and we have received 1,477 inpatients from

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the Discovery Network from the last.

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30.

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these numbers are also very this.

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So this campaign is even not focusing much on discovery and display and as you know,

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the dynamic remodeling grounds on display.

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So you can say even our is focusing very, very less in dynamic remarketing culture.

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. Okay, so now we can say this much a conversion.

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All the conversions we got from the DSA network search network, okay?

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This company is focusing very less on dynamic react.

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all the conversion, all the 74 point 52 conversions are coming

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from the shopping channel that is running in the search network.

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Like we are getting in standard shopping, we are getting Shopping

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convergence from the search network.

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Okay, almost all the convergence are coming from the shopping.

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And , shopping a source shopping network like standard shopping

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working inside this problem campaign, even if you want to cross verify

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this number, you can go to here

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so I can go to landing.

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This is not a glitch.

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I'm interrupting the video you're watching because I need to remind

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you that I'm always looking for people to join our team.

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So if you're passionate about Google Ads and you wanna work with the best

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Google Ads agency on the planet, please go to so late.com/apply.

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Speaking of working with the best Google Ads agency on the planet, if you're having

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trouble with Google Ads and you want professional help, that's what we do.

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You can go to so late.com, that's s o l eight.com to apply for your

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free, no obligation action plan.

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And if I've.

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Any level of value at all.

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Maybe think about giving me a thumbs up and subscribe to our channel.

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That's how we juice the YouTube algorithm so they actually know

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that I know what I'm talking about.

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If you have questions, comments, concerns, or confessions, hit me

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below in the comments and now back to your regularly scheduled program.

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you can filter your campaign pro mask and apply, then add a filter lending.

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Page doesn't contains products

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because from the shopping campaign all the landing page would be products.

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If I exclude landing page product landing pages from the all , I

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can get without shopping data.

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So 68.68 convergence, which is this much accurate.

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So exactly this much of convergence we are received from the DSA network.

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So only DSA and Standard shopping network is working here.

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also, you know, as this company is not focusing on dynamic remarketing

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you can create a separate dynamic remarketing campaign for this.

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And if you want, you can even test YouTube module because we have

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received only 1 72 views, you can test.

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To test why actually those channels are working or not.

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Okay?

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So in this way, you can analyze proper mass, mass campaign data

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and know which channel is working, which channel it is focusing more

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of, which channel is not focusing.

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that's it for today.

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I hope you like this video.

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If you like this, please thumbs up and if you have any questions,

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let me know in inside the comment.

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And please subscribe to this channel to watch this kind of valuable tutorial.

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And thank you for watching and see you again.

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