On the latest episode of "Hourly to Exit," we had the pleasure of speaking with the remarkable Judy Weber, a savvy, joy-filled scaling strategist and business coach dedicated to empowering Christian women in entrepreneurship. Don’t miss this enriching conversation where Judy shares her transition from an attorney to a flourishing entrepreneur and business coach!

Here are your 3 Key Takeaways from this episode:

-Mindset is Everything: Judy emphasizes the power of self-belief and a faith-based thought model to navigate the entrepreneurial landscape with confidence and grace. She challenges our host, Erin, and all listeners to examine their thoughts, knowing that who you are is more vital than how you do it.

- Focus on Who You Serve: Dive into the strategic wisdom of delivering one impactful offer to one ideal client. Judy expertly discusses her "Joyful Six Figures Accelerator" program, revealing that understanding your client deeply not only serves them better but propels your business growth.

- Scalability for Legacy: Judy highlights that scaling isn't just about the short-term gain—it's about building a sustainable, impactful business that leaves a legacy. She details three scaling strategies (marketing and sales, operations, and profit) to ensure longevity and meaningful business practices.

Tune in to the full Hourly to Exit episode titled "Practical Steps to Leverage IP (even if you don't have any right now)" with Erin and Judy for a deep dive into the power of combining strategy and faith in your entrepreneurial journey. Whether you're just starting out or looking to elevate your existing business, there's a multitude of insights just waiting for you!

🎙️ Listen, learn, and let's scale your purpose-driven business to new heights with integrity.

✨ Don't forget to check out Judy's "Joyful Scaling" podcast for more transformative content! And if you need a solid action step right away, grab Judy's hiring guide freebie to start optimizing your business operations today.

Resources Mentioned: 

Hiring Guide - It's Time to Hire Your Dream Team!

TAKE ALL THE GUESSWORK OUT OF STRATEGIC HIRING with Judy’s Hiring Guide: https://www.judyweber.co/hiringguide

More About Our Guest:

Judy Weber, Esq., a Business Coach & Scaling Strategist, is on a mission to normalize miraculous results for Christian women in business.  Her extensive corporate experience (winning trials in the courtroom as an attorney and leading senior-level management in the boardroom as a C-suite executive) is unparalleled in the business coaching & advisory marketplace.  Her proprietary business growth & scaling methodologies have helped 100s of service-based business owners build lucrative businesses, with simplicity & joy.

Judy is committed to helping 1000 women make their 1st $100K and 100 women scale toward 7 figures by 2025.  Past clients' results include: quadrupling annual revenues, repeated 6-figure launches & achieving near 80% conversion on sales consults.  Her sophisticatedly simple business model paves the way for leveraging marketing efforts, optimizing operations, and boosting profits.

Judy is also the Founder & Host of the globally-ranked ‘Joyful Scaling’ Podcast (dedicated to all things life + business for Christian women) & is a sought-after Keynote Speaker, inspiring women across the U.S. & around the world to pursue the ‘impossible,’ boldly living their faith in their business (aka a faith-fueled business). Eph. 3:20 & Matt. 19:26

Connect with Judy:

• Website
• Facebook
• LinkedIn
• Instagram

Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production

Hello, ladies.

Welcome to this week's

episode of the Hourly to

Exit podcast.

I am very excited for

this week's guest,

Judy Weber.

Welcome, Judy.

Thank you, Erin.

I've been looking forward

to this all

week.

Yeah, it has been.

We've had so many

conversations.

I'm so glad.

We're finally getting you on

the podcast.

Cause this is a great

conversation for us to have.

we serve a similar

audience and similar stage

of business.

So I think we'll get a

lot out of our conversation

before we get started there.

Would you introduce

yourself to

the audience?

Sure.

I am Judy Weber and I

am a scaling strategist and

business coach for Christian

women.

And I'm on mission to

normalize miraculous

results for Christian women

in business.

And so it's an honor to be

here and impart these pearls of

wisdom that the Lord downloaded

to me.

And I love it.

I love that we were both

attorneys.

So I know we're going

to be talking about that.

We are going to start right out

of the gate, Aaron, and say

that I think law school is

a beautiful.

precursor to entrepreneurship.

So I'm happy to talk

about that.

Yeah, well, that

is what we can start there.

and I will say, as everyone

can tell, and we'll talk

about this, your offers

as well, that Judy is a very

joyful person.

it'll come up again and

again, as we have our

conversations, it is so

apparent right off the top.

And so it's funny that

you mentioned that about.

law school, because so many

lawyers come out without

a single entrepreneurial

bone in our bodies.

Right?

And the way we bill

still, I mean, who is the

dinosaur of.

unscalable business model,

like who's kind of hanging

in there.

Blackberry of the business

models, right?

We love our Blackberries

and we love our hourly billing.

I love my Blackberry.

Please come back.

Oh, I love my Blackberry.

I mean, I probably had

the last one.

I have a friend, law

school friend, and she bought

multiple ones.

And she would just like go,

she had her guy who would just

keep patching the same one.

Together until finally, like,

it was just not being supported

anymore.

I mean, it's not, I'd have

had the last black bear in

the country, I think.

Yeah, but yeah,

you have made the switch

completely.

I think from lawyer to

entrepreneur, I am kind of

in the middle.

And yeah, tell us about your

journey from kind of making

that switch.

just want to say that and

I teach my clients this.

I say, you know what in

law school and 20 years as a

trial lawyer, I learned

how to think strategically

to win.

And that is at the very

backbone of success and

entrepreneurship where You

could think about 1000

things, but you zero in on

what matters.

I remember in the courtroom,

one of the first things

I'm such a detail oriented

person, Aaron, that, I think

I, I struggled a little bit

as a trial lawyer because

I was thinking of, but wait,

what about this factor?

What about this?

Thing and then finally the

it dawned on me that, okay,

you're an advocate Jude.

So yeah, these are some

bad facts.

How can we minimize

those and the great facts?

How can we, highlight

those?

And so the same thing here in

entrepreneurship where it's

like, once you understand

where you need to focus.

hint, hint, the gurus take you

of track, okay?

they say, you need to do

a thousand things, and

right out of the gate, you

need to be in a thousand

different places.

and so you're like spinning

your wheels, and woo hoo

hoo, and you're all

by yourself.

A solopreneur in the

beginning, and you're like,

wait, what?

So, I'm here to tell you

website's not important.

in the beginning,

you don't have to be

in a thousand places.

right from the beginning.

I developed what I call a

sophisticatedly simple business

model built on the 1, 1,

1 principle.

And that is 1 offer.

That's your 100 K offer.

That could be your 7 figure

offer and you have 1 best

client and you give them 1 big

transformation.

And that is really where we

need to focus.

So we think strategically

to win.

What is my best client

need 1st?

Who the heck are they?

What do they need?

What are their problems?

And how am I going to

solve them?

So the way I think is

exactly what we learned in

law school.

Aaron.

Wow,

that is amazing.

That is great.

I love that.

Well, what are the things

that you mentioned was,

that websites are important

and doing all the things.

I mean, it brought to

mind, whether or not you're

in your zone of genius versus

in your zone of competence

versus your zone of

incompetence.

And I think when we're

soloist.

Especially we spend a lot of

time outside of our zone of

genius, right?

Because, for me personally, I'm

not a marketer.

So when I'm doing marketing

stuff, I'm not in my zone

of genius, unless it's,

you sharing my expertise.

But if I'm trying to

figure out how to work

LinkedIn, I'm trying to

figure out, my newsletter,

cadence and things

like that.

I'm a hundred percent in

my zone of incompetence.

And so figuring out how to

kind of do that one thing.

That's the most important thing

is challenge for all of us.

Honestly.

Yeah.

But can I say something

in love?

I'm going to coach you

right here on the spot.

Can we do that?

Yes,

please.

I always think of these as

a free free coaching.

That's why I love doing it.

But

here I am to serve.

So I'm going to serve you

up and that's going to serve

everybody listening.

Okay.

So you said I'm not a marketer.

And so I used to think that

too, and I have many

clients that say, I'm not

a salesperson.

Don't you dare call me

a salesperson, but hang on a

second, what we think about is

what we become.

And so the thought I'm

in my zone of incompetence

while I appreciate

the concept.

And I think that's like a

sophisticated, like a smart

brain came up with that.

You right.

But that doesn't serve

you to say that you're in

your zone of incompetence.

How about we switch it

around and say, you know what?

I'm growing.

As a marketer every day,

because we need,

especially as a solopreneur, we

need to learn how to market.

We need to learn how

to sell.

it's like you're smart.

You know how to market.

It's just that we don't

have maybe the focus.

We don't know where to focus

because we have this person

over here saying you got

to do this.

And then we have this

person over here saying we

got to do that.

And we're, as you say, trying

to figure it out on our

own, that's the value of a

coach to say, I've got this

process and jump in and you

won't be having to, get on

that treadmill, like, and tire

yourself out to exhaustion.

Last thing I'll say to

wrap all this up, this is

going to be the nugget of gold.

If you get nothing else

out of this episode, ladies

listening, this is what it is.

Success.

Is a result of who you believe

yourself to be, and I'll

tell you as a smarty pants,

and I don't mean to tote

myself up, but I was always

the one top of the class.

I didn't graduate number

1, but I was always in

the top 10.

I wanted to Excel.

I studied my butt off and I

was a straight a student, but

as I thought about it,

it's probably only because

I consider myself to be

a straight a student.

I was scared when I went

to law school.

I said, oh, my gosh, I've

been a straight a student.

I don't know that I'll get

a law review in at Villanova,

but I did by God's grace.

But when you believe that

you are a six figure

entrepreneur.

Or a seven figure

entrepreneur, and it feels

really where the first time

I heard that I hated it.

They're like, pretend you

are or think like she does.

I'm like, I don't know what

that means, but I'm here to

tell you that the how isn't

as important as the who,

who am I?

And you are an expert.

You may not be an expert

CEO yet.

But you're on your way

to that.

So like, keep the eye on

kind of where you're going.

Very nice.

I like that.

Thank you for that.

I needed that coaching.

I will just check not

in the mail.

Thank you for the free,

coaching.

I mean, can I just,

like that?

That was kind of like a

monologue, but the coaching

would be what do you feel

when you say I'm not in my

zone of genius as a marketer?

Like, What is the feeling

for that?

Well, I do, by the way, I

did not come up with that.

There's a author named

first name gay.

I can't remember the

last name, but, I feel

like it's not my highest

and best use that is what

I do feel.

I feel like there's

somebody else who could do

this better, faster, more

effectively than I can.

and that let me stay in

my lane of talking about.

copyrights and contracts.

That's

what's fun about what

you said.

Those are, for the most

part, thoughts, not feelings.

Your thought is somebody else.

Can do this better.

and I'm here to tell you that

nobody knows your business

like you do.

Nobody knows your best

client like you do.

So I will say that's like a

thought error.

But what's the feeling

like, if I would think

to myself, I'm not a marketer.

And if I were about to do

marketing, I would feel like

unqualified.

Confused is that yeah,

I would

say overwhelmed wouldn't be

the word for it, but kind of

treading water.

Maybe like, I'm never quite

getting ahead.

Like, I'm not.

Moving forward with it.

It's just like, okay, I'm

getting this done this week.

And the next week

I'm getting that done.

And, but it's always here.

I am at starting line

to get it done.

Like, what do I have

to get done?

I got to write the newsletter.

I got to get them, you know,

like, I always feel like I'm

just starting

over like, yeah, and

that's another thing.

I'm just starting

over again.

That's a horrible

thought as opposed to,

you know, so again, I don't

have to belabor this, , but I

have a faith fuel thought

process.

And if anybody listening wants

it and Aaron, if you want it.

reach out to me on, Facebook,

LinkedIn at Judy Weber co.

And I will send you my training

on my faith field thought

model, because this is where

we grab hold of our thoughts

and hold them captive so

we can really examine them.

And, what we find is that

these thoughts that keep

going through our mind often

are lies, often lies.

We accept them as true and

as fact, but we have to

examine them when we get to

the truth of who you are.

I don't feel like I'm not

smart, but I feel like,

is this how

I should be, or something

like to have a strategy,

right.

And then to execute it,

how much of that should

be me versus somebody else.

Like there's someone who is.

Less expensive than me, but,

put it that way than me

to be project managing some

of these things to get and

I would say,

yes, you get to a

certain point.

The last thing I'll say this,

I think this is really valuable

for everybody listening that

I may differ from a bunch

of business coaches

out there.

But I think in the beginning,

when you're in the trenches,

the clarity.

that only you through

power thinking there's the

lawyer sitting and thinking,

the clarity you get as to

who your best client is.

Only you can really get

to the depth beyond on the

superficial level.

She's a bop, bop, bop.

Okay.

But what problems is

she dealing with right now?

How does she think?

What does she think about you

as an expert and your whole

industry and, what is she

really looking to solve all

those things?

So, if you want that faith

field thought model, that

is the key.

I will tell you mindset.

I poo pooed it for years,

Aaron, and it slowed me down.

I'm like, look, I'm a doer.

So yeah, yeah, yeah.

La la la.

What I think about

who cares?

I want to get it done.

And when I finally slowed

down and listen to the coach, I

invested over a quarter million

dollars in the last 7 years

in coaching.

So, let me tell you, I

don't look at it as a waste.

I grew so much, but it's

the mindset.

That's going to be whoo.

It's going to take you

to a whole new places.

Aaron.

Oh, very nice.

Very nice.

Yeah, I do agree that,

all the conversations

that I have, I like, I do

consider myself a salesperson.

So that is the one thing

like, which I, different than

a marketer.

I absolutely consider myself

my sales, best that I am the

salesperson, all the

conversations that I have,

I learned something

from every single sales

conversation, whichever

way it goes.

And so that's, yeah.

100 percent me.

but thank you for that.

I do think that'd be very

valuable and I absolutely

do think it's something that,

we all struggle with, that how

to like, where should our,

time attention resources to

be the most efficient.

So, well, that brings

me to, I mean, apparently

I am your, target client.

So who do you work

with mostly?

Why do they come to you?

What pain are they feeling

that they go?

I need to

go see Judy.

So good.

Now I live my talk.

I walk my talk.

So earlier I mentioned my

sophisticatedly simple business

model built on the one, one,

one principle.

Well, initially, yes,

one offer, but guess what?

At this stage approaching

seven figures, I have two.

So I have my joyful

six figures accelerator

helping women get to

their first 100 K year.

And then I work with other

ladies at six or multi six

to get toward the seven.

That's my joyful scaling

mastermind.

So the pain points for the.

Joyful six figures.

Accelerator is exactly what

we're talking about here.

I'm smart.

I've been an expert.

I'm a professional,

or I've been a corporate

person.

I've got expertise.

And now I want to say bye bye

to working for somebody else

and jump into entrepreneurship.

And I know I thought the

transition would be

super easy and it wasn't.

For some of the reasons we just

talked about.

So, that's their pain.

And my solution is through

my three step process.

It's simple three steps

where it's focused and

I'll tell you what they are.

First step is the right offer

framework.

Create your 100 K offer, making

three simple decisions.

And that's it.

but that's where we go.

And it's your best client.

Decide who that is very

clearly, very specifically.

Next is what's the

transformation you're going

to provide?

The major transformation.

And third, what is the

container?

Like the price?

How long is it?

And kind of how is delivery?

That's step one, the

100k offer.

Everything flows

from that.

Then the next is joy infused

marketing.

Marketing should be fun.

It shouldn't be a drudgery

and when we're staying

focused, it can be.

And then the 3rd part

is ethical selling.

And I just talked last

week on my joyful business

workshop.

I talked about how it

is, servant leadership

intersects with buyer

psychology to really do

selling in a way that

feels good.

So 1st 100 K.

Briefly, my mastermind

are for those already there.

And so there we focus on the

breakthrough strategy is the

first scaling strategy.

So we're really looking at

the marketing and the sales

and delivery to refine

everything that they have

going on to make sure that

you're ready to really scale,

meaning you're not necessarily

selling one to one at

that level.

You're selling one to many,

it's a little bit of a

different selling.

and then the second scaling

strategy is ops.

Operations, so we look at

team, we look at automation

and we look at and then the

3rd scaling strategy

is profit.

See, everybody talks about

revenue.

I know some 7 figure

businesses and their profit is

in the gutter.

It's like nowhere.

They have cash flow problems

all the time.

So we look at the numbers

and not just the dollars.

We look at, client results.

If your clients aren't getting

results, who's going to talk

well about you?

Nobody.

So we look at the numbers.

We have a strategic

planning, both short term

and long term.

And we have initiatives

that have to be put in

place in order to continue

to fuel the revenue that

are coming in.

So briefly, that's who

I work with.

Those are 2 different.

Avatars are they that yes.

Okay.

So you started, which 1 did

you start with and how did you

add the 2nd?

Yeah, I will tell you, I

started with the mastermind

because you may have heard

of my podcast that I hired

a 75, 000 dollar coach

and she's like, start high.

Not low and I get that, but

I will tell you that my

accelerator look, there's

more women getting to

their first 100 K than there

are women that are approaching

seven figures.

So I've decided because I get

to as CEOs, we get to decide.

I've decided that I'm

focusing on the accelerator

more, going into 2024,

because there's so much of a

need there.

And when my clients there

get results, then they

graduate up to the mastermind.

Right.

Absolutely.

Absolutely.

And so do you fish in the

same swimming hall for both

programs?

Yeah, it is basically the

woman, she's a different

stage in her business.

She's smart like you

and me.

She's a go getter.

She's not afraid of

hard work, but she's tired.

I tend to attract women

in their forties and

fifties and a little bit in

their sixties, because that's

who I am.

And so they kind of

resonate as opposed

to hiring a business coach

that shows her, It'll

be, you know, hanging out

in her bikini, you know?

So yeah, I would say

generally it is, fishing in

the same ponds.

Yes.

Okay.

Excellent.

Excellent.

All right.

So one of the things I noted

that you talk about building

a sustainable business.

And so sustainable is

I think we all have different

definitions of that term.

What does it mean for you

and how do you help your

clients build a sustainable

business?

Yeah.

I mean, whether you're.

Again, in the earlier stages,

getting to that first

100 K or you are beyond it.

Now you're ready to scale

and really take it big time.

sustainability to me is not

working all the time.

Right.

And so when you get past six

and certainly multi six,

you have to have a team.

You cannot do it alone.

I mean, I'd be lost if there's

no way I could do what I do

without a team, but again,

sophisticatedly simple

business.

I do not want 5 different

departments with 30

different employees.

That's not me.

I have a director

of ops.

I have a social media selling,

strategist and I have a social

media, creative strategist.

And then I have an admin, so

we're a very lean team.

My niece is my accountant.

So again, there's 5

people on our team, but

you need that help in order

to make it something that

can operate without you.

You know, so I think, in the

earlier stages, sustainability

is about focus.

And clarity and later on

sustainability is about

not doing everything

yourself and creating

systems and processes so

that you can, like me, I'm

two miles from the beach so

you can go hang out on

the beach.

How perfect.

Well, speaking of building a

business that can operate

independently from you, like

your business is your name,

Judy Weber LLC right and

but you do have branded

offers, and I know a lot of

us as we're building our

businesses we struggle with.

what to call our businesses,

how closely to identify

it with us, if we ever

want to get to the point

where we're not doing all

the delivery, we're not doing

all the things like, do we

name it after ourselves?

Do we have this great

trademark name that we have?

Like, how do you advise

people to think about,

you know, I don't

know that.

A client has directly

asked me that question.

So that's so good.

I mean, I have thought

about it.

for me right now, I mean,

I'm 58 if this was 20 years

ago, or even 10 years ago.

I might think about changing

the name of the LLC, but

even what I'm creating right

now, it could be saleable

because of the brand.

Messaging behind it so

that Judy Weber is the face

of it right now, but there

is like, a mission and a

movement behind what I do.

but to your point, the

programs.

Definitely need to be results

oriented and really speak

to, on an intellectual

and an emotional

level.

It needs to speak to your

best client.

I know so many times we

grapple over that, but

it's so funny because what

I've learned from coaching,

the coach that taught me the

most with the whole mindset

thing is that, you know, what

you need to fall in love.

With your program and

you could call it Jack's

brat, or you could call it

something else.

Like, like, really it's you

and your belief about it.

And the way you talk about

it matters more than,

calling it something cute

and creative.

So sometimes cute and

creative can cause

confusion, which is not

a good thing.

Yes.

Yes.

That's definitely

something that many of us

learn the hard way, like,

that's very clever, except

I have no idea what you're

talking about.

That's definitely

not the goal.

Yeah, I agree with that.

And so mentioned

systems and processes

and SOPs, you you're

speaking my language here.

I like to help people

turn that expertise into

intellectual property assets

so they can create that

independence.

when you're working with

your clients, like, are

you working with them on

those things?

What kind of questions

are they asking you?

Yeah, I always am talking

with ladies.

Some of my ladies have

committed the accelerator.

They're at 50, 60, 70,

000 and they have an offer.

They just wanted to

refine it.

But a lot come in in the

earlier stage.

Some that just joined

in, they're basically

just opening their doors.

And I say to them, and it

blows their mind, what is

your method?

Even if you're one on one.

You have a method.

What is it?

I don't know.

I don't really accept that

as an answer in love.

I smile and I say, you do

know you get your client's

results, right?

Yes.

Okay.

So how do you do that?

Here's where they are

when they come in and

they may come in slightly

different points, right?

Like I just said, my

accelerator, sometimes

they come in brand new.

Sometimes they come in three

years into the business

and it's just not working,

whatever, but generally

speaking, are they coming in?

And what's there before

and then what's there after

and then what are you doing

to get them from point A

to point Z?

And so, I make them power

think and they said they

hate it in the beginning.

Sometimes there's

some like resistance,

but then when I say,

okay, great.

And what tools and what cool

name can we call that?

Protocol or that process,

so that it becomes unique

and here's the fun thing.

I just want to say, and I

know, you know, this, but can't

say this enough in the Bible.

It says there's nothing new

under the sun.

And that's so true.

And can I just tell everybody

out there, there's really

not much new in business.

Okay.

Because basic business

principles are from the

beginning of time till the

end of time, but how you

put it together is, what makes

you unique.

Right.

So, could there be other

programs that kind of follow

my process?

Yes.

But they're not called

the joyful six figures

accelerator.

Right?

So really, I encourage

everybody listening to

think about your process,

because whether you officially

trademark it right away, or

you think in those terms,

you're going to stand out when

you say I have a methodology

that nobody else can offer.

And here's what it is.

Right?

Yeah.

So many, people will ask about

the protecting their

methodologies and wondering

if it has to be completely

unique, you as a question

came up during a workshop I

had a couple of weeks

ago, like, well, what

is original?

What does that mean?

it doesn't mean it's like,

This thing that nobody

ever thought of ever before.

Like, Oh my God, you mind

blowingly innovative.

It just means it's your

own original expression

about, it could be the

same old tired ideas, frankly,

because as you mentioned,

there are no new ideas, but

how we filter them and how we

use those ideas to deliver

results for our clients.

That is original to us.

If which.

From us with our own, unique

spin to it.

My unique, I just mean

not copied from somebody

else that then that is

how we create that one.

We create new assets that

we can protect hopefully with

copyrights and we helped

to create our unique

positioning and our brand

and so you have to have

something that distinguishes

you from.

all the other leadership

people or HR people.

And so I kept finding that,

original way to express maybe

some of the same ideas.

Yeah.

Can I say something

on that?

I, as a lawyer, and I just

thought about this just this

week, Aaron, I consider myself

unconventional and I kind

of pushed the needle on

things even before I became

a lawyer.

So I think that totally fits

my personality.

But as I thought about

it, I'm like, am I a rule

follower?

I guess I love taking risks.

I come from poor, so I

had to, in order to, get

anywhere close to where I am.

But I just want to encourage

the women listening.

Don't be so afraid of

being sued.

like, in the way of

trademark copywriting,

you need somebody like

Aaron that's going to advise

you because there are some

wrinkles that you need to

be aware of to be safe

and all that.

But I see too much times

that we assume the worst.

We meaning too many women

out there that maybe aren't

lawyers.

Right?

And they're just like,

oh, my gosh, I can't do

that because I don't want

to be sued.

And they just hesitate

so much.

So I encourage you to reach

out to Aaron with your

questions or another

professional, like if you're

hiring or anything like

that, reach out to an

employment lawyer, get a

professional and write

expert guidance because when

we operate in fear, let me

tell you this.

I'm No decision made from

fear is a good decision.

It's just not

do you find that that's

something?

I mean, I don't know.

You don't work.

Do you ever work with

men or, as a lawyer with

my lawyer hat?

Well, no, with your

current offers.

Is it all women?

Oh, yes.

It's okay.

Yeah.

Okay.

Yeah.

But I'm wondering,

like, generally,

if that is something that

operating Yeah.

With fear and being afraid

to take risks.

Is that general of fear, of

risks, is that something

that is unique to women?

Something that you need to

really kind of help them with?

I mean, I know men have fear

of risk too, , but does that

more come out more with your

female comment?

I think

so.

I think the Lord made us to

be such givers.

Mm-Hmm.

. And we just wanna serve.

I've never met a woman, even a

7 figure woman who said I was

in this thing for the money.

Like, that's why I started

saying I want to help.

Right.

And so they're givers.

And so they have this

heart to serve.

And I'll tell you, sometimes,

especially in Christian

circles, there's almost

like this guilt about getting

paid for it.

And I'm like, wait a minute,

can I just ask 1 thing?

Why do you not have

any problem?

And they use, they

don't taking a paycheck.

From somebody, but somehow

when you're charging for

a beautiful expertise,

that's helping someone.

Why do you have any guilt

around that?

They're getting value.

You're getting value.

You know what I mean?

So I think that women

do uniquely struggle.

With this idea of some

guilt, some shame and some

risk adverse.

tendencies, which does

not serve you.

I understand it, but that's

where you need the expert

guidance to say, okay,

here's where you need to

be careful.

And here's where you're

worrying about nothing.

yeah, that was a lot

of, the reasoning

behind my original hourly

to exit kind of structure

is that not thinking about

preparing for exit in this

kind of bro culture kind

of way of, just in it

for the money.

They're starting

something just immediately

because they just building

it to sell and not.

Serve their clients,

not for the impact that

they can have.

we still can be building

businesses.

maximize wealth and that's a

good thing.

It's not a dirty

bro thing.

It is a look what you can

do for your community.

Look what you can do for

your church, which look

what you do for your kids when

we, use our expertise to

create wealth.

And so, yeah, I agree.

Yeah, I totally agree

with that.

why are we feeling guilty?

God, here's my thing, and this

is going to be crazy, but I'm

gonna say it.

Okay.

I believe it's a sin.

Yeah.

When you play small, okay,

there, I've said it and I

said before, and the 1st

time I said it, I kind of

felt funny, but the more I say

it, the more I believe it.

Why real quick, the parable of

the talents.

Go look that up.

Google it.

Okay.

So what happened?

the master who's really

God had given different

people, different

amounts of talents.

He gave somebody

10 talent, somebody else,

5 talents.

And the 1, he gave 1

talent when he came back.

The 1 that had 10 doubled it.

The 1 that had 5 doubled it.

The 1 that had 1.

He goes, oh, here it is back

again here.

He buried it.

And he goes, I was afraid.

And what did the master say?

Get away from you, you wicked

slothful.

It's lazy servant.

So to me, it's like

he's saying I gave you this.

And instead of doing the

scary, bold, courageous

thing and going out and trying

to make more by serving

and doing something with

the talents he's given you,

you buried it.

that's like a mindset shift.

The enemy would love to help

you believe, Oh, you better

sit down.

You better shut up.

You're being self ambition.

No, we're in this to

serve, really have to be

discerning on our motivation.

And if you're really have

a heart to serve, go out

there and go

big.

Yeah, yeah.

So for many of us, it's

not just about the revenue

or the income.

It's also about the impact.

Right?

Absolutely.

And, there's only so many

people you can serve with

your one on one services.

So if you want to multiply

your impact, then you

need to build a scalable

business.

Right?

yeah, and there's lots

of ways to do that, right?

1 to then transition

to group.

Or in what you do, certain

instances, you might want

to license and then get

certifications.

I mean, there's so

many different ways to scale,

but yeah, one to one you'll

tire out because your

calendar can only stretch

you so far.

Exactly.

Exactly.

Even now, if you don't have

to go on site anymore, like

maybe you had to before,

but still all that prep.

If you're creating

original materials for

every client, then the work

that goes into that.

And so, yeah.

So wonderful.

we're at the end of 2023 as

we record this.

So I'm wondering

what do you see coming

ahead in 2024?

Do you see any trends

that you think will either

accelerate in 2024 or maybe

there'll be some complete

reversals?

What

are you seeing for 2024?

Yeah, I think only

the stronger are going

to survive.

I think that specificity

is one of the words for me.

and our brand Judy Weber Co,

into 2024 and what I'm really

impressing upon my clients is

this idea of knowing your

best client.

so well that while everybody

else is saying the same thing

that everybody else is saying,

and they're going to not

even be heard, they're going

to disappear.

Okay.

And ultimately go out of

business.

I want you to go all in

and be bold and decide.

Oh, decision making is

the most key and critical

CEO skill.

So decide who that

best client is and stop

apologizing.

Oh, I can't serve

everybody.

You sure can.

But until you get specific,

nobody's going to hear it.

So be strong.

It's specificity.

And the other word is focus.

Okay.

If you are feeling out

of time, out of breath.

just overwhelmed

from what we were talking

about earlier, then you need

to, you think you won't have

time to, but you need to

slow down and strategically

look at what you're doing.

And there's that rule

8020, right?

80 percent of your revenue

is only coming from 20 percent

of what you're doing double

down on that.

20 percent 1st, in order to do

that, you got to identify

it and focus.

I love that.

I love that.

You know, it reminds me of,

in fiction, although, you

know, I'm 1 of these aspiring

great American novelists

someday I'll finish 1.

but when, you know, you're

Carrie in fiction, you

start with your characters,

right?

Because once, you know, your

characters really well,

like, What they say comes

naturally, like, if you

start the other way around,

it's very hard, to move the

story forward.

But when you have these

characters, and you understand,

like, what their felties

are, what their hopes

and dreams are, then it kind

of naturally occurs.

And same thing with knowing.

Who you're serving.

when you know who you're

serving, then you know how to

talk to them, what they're

thinking about, how

to help them.

And it makes everything

easier.

if people wonder about

what to write about, for

instance, like, Oh, I can't do

a newsletter.

Well, well, if you know your

client well enough, you

know exactly what to write

about because you know,

how you can help them.

So,

yeah.

That's right.

can't underscore

that enough.

And just knowing who

the best client is and to that

level, what motivates them?

Why?

And then going 7 layers deep

real quick.

1 of the most powerful

coaching, interviews I

had when I was interviewing

a coach, she said,

Judy, why?

Are you doing this?

I'll be honest with

you, Aaron.

I hated that question.

What do you mean?

Why?

That's just so stupid.

do you think I'm doing it?

but I said, I don't know.

I want to make my kids proud

of me, and she goes, why is

that important to you?

And she just kept asking.

And why is that matter?

And why is that I'm telling you

until it got so deep that

I was crying and she knew

she had me.

Why?

Because she got me emotionally.

So when we just think

superficially, let's do the

hard thing.

The thing that feels

like we're just going

to fight it tooth and nail,

whatever you're resisting

now, ladies.

Go all in on that.

That's where your next

breakthrough is truly.

I

love them.

All right.

Well, as we wrap up, this

is the hourly to exit podcast

where we, help women build

well through building

scalable and hopefully

someday saleable

businesses.

So do you have any plans to

maybe someday sell your

business?

I dream big Aaron, and

in the fall, we're doing

our inaugural joyful business

live in person event right

here on the Emerald coast.

of Florida, so we don't

have our date actually this

afternoon.

I'm going to go check out

the venue.

So, yes, I feel like God

has chosen me to lead

a movement.

I haven't thought about

this as fully as that, but

I do see this.

Yes.

mission that God has put me

on to normalize miraculous

results being big enough.

So that, , as long as, I'm

here on this earth long

enough, I can definitely see

that happening.

now that you mentioned it.

January is the year I'm

coming together with my team

for strategic planning and

that will be part of it.

You where do we see

big picture?

In three years in five years.

So yeah.

And I think if anyone

listening never thought

about it, think about that.

Like if you're called to

something and you just get so

excited about, working with

your clients and you're

getting them great results.

I mean, don't stop

your brain.

Like go big, think big.

Yeah, you know, assuming that

you're doing work that you

love making it intact, that's

important to you.

If we think about selling

our businesses, it's not about,

again, like something

dirty, but it is making

sure that the.

transformations that you've

created continue even

when you're ready to do

something else.

So, if you have a team

that they then can continue

to deliver, if you have a

group of people that you've

been helping, that you can

continue to help them

even when you are no longer

personally doing it.

So it is very legacy

building, right?

If we build businesses that

we can sell.

So, yeah,

because we don't live

forever.

Right.

So.

When I think about the

ladies now, and like in

20 years or 30 years when

I'm not here, wouldn't that

be sad to like not have that

exist for them?

So again, it's not selfish to

say I'm selling this business.