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E79: Practical Steps to Leverage IP (even if you don't have any right now) with Judy Weber
Episode 796th February 2024 • Hourly to Exit • Erin Austin
00:00:00 00:39:01

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On the latest episode of "Hourly to Exit," we had the pleasure of speaking with the remarkable Judy Weber, a savvy, joy-filled scaling strategist and business coach dedicated to empowering Christian women in entrepreneurship. Don’t miss this enriching conversation where Judy shares her transition from an attorney to a flourishing entrepreneur and business coach!

Here are your 3 Key Takeaways from this episode:

-Mindset is Everything: Judy emphasizes the power of self-belief and a faith-based thought model to navigate the entrepreneurial landscape with confidence and grace. She challenges our host, Erin, and all listeners to examine their thoughts, knowing that who you are is more vital than how you do it.

- Focus on Who You Serve: Dive into the strategic wisdom of delivering one impactful offer to one ideal client. Judy expertly discusses her "Joyful Six Figures Accelerator" program, revealing that understanding your client deeply not only serves them better but propels your business growth.

- Scalability for Legacy: Judy highlights that scaling isn't just about the short-term gain—it's about building a sustainable, impactful business that leaves a legacy. She details three scaling strategies (marketing and sales, operations, and profit) to ensure longevity and meaningful business practices.

Tune in to the full Hourly to Exit episode titled "Practical Steps to Leverage IP (even if you don't have any right now)" with Erin and Judy for a deep dive into the power of combining strategy and faith in your entrepreneurial journey. Whether you're just starting out or looking to elevate your existing business, there's a multitude of insights just waiting for you!

🎙️ Listen, learn, and let's scale your purpose-driven business to new heights with integrity.

✨ Don't forget to check out Judy's "Joyful Scaling" podcast for more transformative content! And if you need a solid action step right away, grab Judy's hiring guide freebie to start optimizing your business operations today.

Resources Mentioned: 

Hiring Guide - It's Time to Hire Your Dream Team!

TAKE ALL THE GUESSWORK OUT OF STRATEGIC HIRING with Judy’s Hiring Guide: https://www.judyweber.co/hiringguide

More About Our Guest:

Judy Weber, Esq., a Business Coach & Scaling Strategist, is on a mission to normalize miraculous results for Christian women in business.  Her extensive corporate experience (winning trials in the courtroom as an attorney and leading senior-level management in the boardroom as a C-suite executive) is unparalleled in the business coaching & advisory marketplace.  Her proprietary business growth & scaling methodologies have helped 100s of service-based business owners build lucrative businesses, with simplicity & joy.

Judy is committed to helping 1000 women make their 1st $100K and 100 women scale toward 7 figures by 2025.  Past clients' results include: quadrupling annual revenues, repeated 6-figure launches & achieving near 80% conversion on sales consults.  Her sophisticatedly simple business model paves the way for leveraging marketing efforts, optimizing operations, and boosting profits.

Judy is also the Founder & Host of the globally-ranked ‘Joyful Scaling’ Podcast (dedicated to all things life + business for Christian women) & is a sought-after Keynote Speaker, inspiring women across the U.S. & around the world to pursue the ‘impossible,’ boldly living their faith in their business (aka a faith-fueled business). Eph. 3:20 & Matt. 19:26

Connect with Judy:

Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production

Transcripts

Speaker:

Hello, ladies.

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Welcome to this week's

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episode of the Hourly to

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Exit podcast.

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I am very excited for

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this week's guest,

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Judy Weber.

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Welcome, Judy.

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Thank you, Erin.

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I've been looking forward

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to this all

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week.

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Yeah, it has been.

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We've had so many

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conversations.

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I'm so glad.

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We're finally getting you on

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the podcast.

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Cause this is a great

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conversation for us to have.

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we serve a similar

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audience and similar stage

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of business.

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So I think we'll get a

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lot out of our conversation

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before we get started there.

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Would you introduce

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yourself to

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the audience?

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Sure.

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I am Judy Weber and I

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am a scaling strategist and

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business coach for Christian

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women.

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And I'm on mission to

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normalize miraculous

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results for Christian women

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in business.

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And so it's an honor to be

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here and impart these pearls of

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wisdom that the Lord downloaded

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to me.

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And I love it.

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I love that we were both

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attorneys.

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So I know we're going

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to be talking about that.

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We are going to start right out

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of the gate, Aaron, and say

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that I think law school is

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a beautiful.

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precursor to entrepreneurship.

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So I'm happy to talk

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about that.

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Yeah, well, that

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is what we can start there.

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and I will say, as everyone

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can tell, and we'll talk

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about this, your offers

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as well, that Judy is a very

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joyful person.

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it'll come up again and

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again, as we have our

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conversations, it is so

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apparent right off the top.

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And so it's funny that

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you mentioned that about.

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law school, because so many

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lawyers come out without

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a single entrepreneurial

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bone in our bodies.

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Right?

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And the way we bill

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still, I mean, who is the

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dinosaur of.

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unscalable business model,

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like who's kind of hanging

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in there.

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Blackberry of the business

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models, right?

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We love our Blackberries

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and we love our hourly billing.

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I love my Blackberry.

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Please come back.

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Oh, I love my Blackberry.

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I mean, I probably had

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the last one.

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I have a friend, law

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school friend, and she bought

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multiple ones.

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And she would just like go,

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she had her guy who would just

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keep patching the same one.

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Together until finally, like,

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it was just not being supported

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anymore.

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I mean, it's not, I'd have

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had the last black bear in

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the country, I think.

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Yeah, but yeah,

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you have made the switch

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completely.

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I think from lawyer to

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entrepreneur, I am kind of

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in the middle.

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And yeah, tell us about your

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journey from kind of making

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that switch.

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just want to say that and

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I teach my clients this.

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I say, you know what in

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law school and 20 years as a

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trial lawyer, I learned

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how to think strategically

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to win.

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And that is at the very

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backbone of success and

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entrepreneurship where You

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could think about 1000

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things, but you zero in on

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what matters.

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I remember in the courtroom,

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one of the first things

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I'm such a detail oriented

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person, Aaron, that, I think

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I, I struggled a little bit

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as a trial lawyer because

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I was thinking of, but wait,

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what about this factor?

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What about this?

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Thing and then finally the

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it dawned on me that, okay,

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you're an advocate Jude.

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So yeah, these are some

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bad facts.

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How can we minimize

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those and the great facts?

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How can we, highlight

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those?

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And so the same thing here in

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entrepreneurship where it's

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like, once you understand

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where you need to focus.

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hint, hint, the gurus take you

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of track, okay?

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they say, you need to do

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a thousand things, and

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right out of the gate, you

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need to be in a thousand

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different places.

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and so you're like spinning

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your wheels, and woo hoo

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hoo, and you're all

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by yourself.

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A solopreneur in the

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beginning, and you're like,

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wait, what?

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So, I'm here to tell you

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website's not important.

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in the beginning,

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you don't have to be

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in a thousand places.

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right from the beginning.

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I developed what I call a

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sophisticatedly simple business

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model built on the 1, 1,

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1 principle.

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And that is 1 offer.

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That's your 100 K offer.

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That could be your 7 figure

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offer and you have 1 best

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client and you give them 1 big

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transformation.

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And that is really where we

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need to focus.

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So we think strategically

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to win.

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What is my best client

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need 1st?

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Who the heck are they?

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What do they need?

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What are their problems?

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And how am I going to

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solve them?

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So the way I think is

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exactly what we learned in

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law school.

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Aaron.

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Wow,

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that is amazing.

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That is great.

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I love that.

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Well, what are the things

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that you mentioned was,

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that websites are important

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and doing all the things.

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I mean, it brought to

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mind, whether or not you're

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in your zone of genius versus

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in your zone of competence

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versus your zone of

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incompetence.

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And I think when we're

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soloist.

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Especially we spend a lot of

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time outside of our zone of

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genius, right?

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Because, for me personally, I'm

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not a marketer.

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So when I'm doing marketing

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stuff, I'm not in my zone

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of genius, unless it's,

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you sharing my expertise.

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But if I'm trying to

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figure out how to work

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LinkedIn, I'm trying to

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figure out, my newsletter,

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cadence and things

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like that.

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I'm a hundred percent in

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my zone of incompetence.

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And so figuring out how to

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kind of do that one thing.

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That's the most important thing

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is challenge for all of us.

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Honestly.

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Yeah.

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But can I say something

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in love?

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I'm going to coach you

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right here on the spot.

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Can we do that?

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Yes,

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please.

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I always think of these as

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a free free coaching.

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That's why I love doing it.

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But

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here I am to serve.

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So I'm going to serve you

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up and that's going to serve

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everybody listening.

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Okay.

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So you said I'm not a marketer.

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And so I used to think that

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too, and I have many

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clients that say, I'm not

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a salesperson.

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Don't you dare call me

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a salesperson, but hang on a

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second, what we think about is

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what we become.

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And so the thought I'm

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in my zone of incompetence

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while I appreciate

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the concept.

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And I think that's like a

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sophisticated, like a smart

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brain came up with that.

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You right.

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But that doesn't serve

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you to say that you're in

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your zone of incompetence.

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How about we switch it

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around and say, you know what?

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I'm growing.

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As a marketer every day,

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because we need,

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especially as a solopreneur, we

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need to learn how to market.

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We need to learn how

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to sell.

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it's like you're smart.

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You know how to market.

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It's just that we don't

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have maybe the focus.

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We don't know where to focus

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because we have this person

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over here saying you got

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to do this.

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And then we have this

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person over here saying we

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got to do that.

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And we're, as you say, trying

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to figure it out on our

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own, that's the value of a

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coach to say, I've got this

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process and jump in and you

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won't be having to, get on

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that treadmill, like, and tire

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yourself out to exhaustion.

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Last thing I'll say to

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wrap all this up, this is

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going to be the nugget of gold.

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If you get nothing else

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out of this episode, ladies

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listening, this is what it is.

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Success.

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Is a result of who you believe

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yourself to be, and I'll

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tell you as a smarty pants,

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and I don't mean to tote

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myself up, but I was always

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the one top of the class.

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I didn't graduate number

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1, but I was always in

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the top 10.

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I wanted to Excel.

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I studied my butt off and I

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was a straight a student, but

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as I thought about it,

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it's probably only because

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I consider myself to be

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a straight a student.

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I was scared when I went

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to law school.

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I said, oh, my gosh, I've

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been a straight a student.

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I don't know that I'll get

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a law review in at Villanova,

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but I did by God's grace.

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But when you believe that

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you are a six figure

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entrepreneur.

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Or a seven figure

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entrepreneur, and it feels

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really where the first time

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I heard that I hated it.

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They're like, pretend you

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are or think like she does.

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I'm like, I don't know what

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that means, but I'm here to

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tell you that the how isn't

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as important as the who,

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who am I?

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And you are an expert.

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You may not be an expert

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CEO yet.

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But you're on your way

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to that.

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So like, keep the eye on

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kind of where you're going.

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Very nice.

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I like that.

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Thank you for that.

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I needed that coaching.

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I will just check not

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in the mail.

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Thank you for the free,

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coaching.

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I mean, can I just,

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like that?

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That was kind of like a

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monologue, but the coaching

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would be what do you feel

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when you say I'm not in my

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zone of genius as a marketer?

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Like, What is the feeling

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for that?

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Well, I do, by the way, I

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did not come up with that.

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There's a author named

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first name gay.

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I can't remember the

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last name, but, I feel

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like it's not my highest

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and best use that is what

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I do feel.

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I feel like there's

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somebody else who could do

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this better, faster, more

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effectively than I can.

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and that let me stay in

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my lane of talking about.

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copyrights and contracts.

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That's

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what's fun about what

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you said.

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Those are, for the most

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part, thoughts, not feelings.

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Your thought is somebody else.

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Can do this better.

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and I'm here to tell you that

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nobody knows your business

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like you do.

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Nobody knows your best

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client like you do.

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So I will say that's like a

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thought error.

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But what's the feeling

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like, if I would think

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to myself, I'm not a marketer.

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And if I were about to do

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marketing, I would feel like

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unqualified.

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Confused is that yeah,

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I would

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say overwhelmed wouldn't be

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the word for it, but kind of

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treading water.

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Maybe like, I'm never quite

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getting ahead.

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Like, I'm not.

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Moving forward with it.

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It's just like, okay, I'm

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getting this done this week.

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And the next week

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I'm getting that done.

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And, but it's always here.

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I am at starting line

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to get it done.

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Like, what do I have

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to get done?

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I got to write the newsletter.

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I got to get them, you know,

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like, I always feel like I'm

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just starting

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over like, yeah, and

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that's another thing.

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I'm just starting

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over again.

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That's a horrible

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thought as opposed to,

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you know, so again, I don't

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have to belabor this, , but I

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have a faith fuel thought

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process.

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And if anybody listening wants

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it and Aaron, if you want it.

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reach out to me on, Facebook,

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LinkedIn at Judy Weber co.

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And I will send you my training

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on my faith field thought

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model, because this is where

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we grab hold of our thoughts

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and hold them captive so

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we can really examine them.

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And, what we find is that

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these thoughts that keep

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going through our mind often

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are lies, often lies.

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We accept them as true and

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as fact, but we have to

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examine them when we get to

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the truth of who you are.

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I don't feel like I'm not

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smart, but I feel like,

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is this how

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I should be, or something

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like to have a strategy,

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right.

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And then to execute it,

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how much of that should

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be me versus somebody else.

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Like there's someone who is.

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Less expensive than me, but,

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put it that way than me

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to be project managing some

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of these things to get and

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I would say,

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yes, you get to a

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certain point.

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The last thing I'll say this,

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I think this is really valuable

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for everybody listening that

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I may differ from a bunch

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of business coaches

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out there.

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But I think in the beginning,

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when you're in the trenches,

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the clarity.

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that only you through

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power thinking there's the

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lawyer sitting and thinking,

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the clarity you get as to

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who your best client is.

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Only you can really get

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to the depth beyond on the

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superficial level.

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She's a bop, bop, bop.

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Okay.

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But what problems is

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she dealing with right now?

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How does she think?

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What does she think about you

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as an expert and your whole

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industry and, what is she

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really looking to solve all

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those things?

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So, if you want that faith

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field thought model, that

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is the key.

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I will tell you mindset.

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I poo pooed it for years,

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Aaron, and it slowed me down.

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I'm like, look, I'm a doer.

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So yeah, yeah, yeah.

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La la la.

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What I think about

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who cares?

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I want to get it done.

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And when I finally slowed

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down and listen to the coach, I

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invested over a quarter million

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dollars in the last 7 years

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in coaching.

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So, let me tell you, I

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don't look at it as a waste.

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I grew so much, but it's

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the mindset.

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That's going to be whoo.

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It's going to take you

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to a whole new places.

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Aaron.

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Oh, very nice.

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Very nice.

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Yeah, I do agree that,

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all the conversations

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that I have, I like, I do

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consider myself a salesperson.

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So that is the one thing

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like, which I, different than

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a marketer.

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I absolutely consider myself

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my sales, best that I am the

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salesperson, all the

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conversations that I have,

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I learned something

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from every single sales

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conversation, whichever

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way it goes.

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And so that's, yeah.

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100 percent me.

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but thank you for that.

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I do think that'd be very

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valuable and I absolutely

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do think it's something that,

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we all struggle with, that how

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to like, where should our,

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time attention resources to

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be the most efficient.

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So, well, that brings

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me to, I mean, apparently

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I am your, target client.

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So who do you work

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with mostly?

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Why do they come to you?

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What pain are they feeling

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that they go?

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I need to

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go see Judy.

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So good.

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Now I live my talk.

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I walk my talk.

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So earlier I mentioned my

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sophisticatedly simple business

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model built on the one, one,

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one principle.

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Well, initially, yes,

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one offer, but guess what?

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At this stage approaching

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seven figures, I have two.

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So I have my joyful

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six figures accelerator

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helping women get to

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their first 100 K year.

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And then I work with other

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ladies at six or multi six

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to get toward the seven.

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That's my joyful scaling

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mastermind.

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So the pain points for the.

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Joyful six figures.

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Accelerator is exactly what

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we're talking about here.

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I'm smart.

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I've been an expert.

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I'm a professional,

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or I've been a corporate

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person.

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I've got expertise.

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And now I want to say bye bye

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to working for somebody else

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and jump into entrepreneurship.

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And I know I thought the

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transition would be

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super easy and it wasn't.

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For some of the reasons we just

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talked about.

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So, that's their pain.

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And my solution is through

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my three step process.

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It's simple three steps

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where it's focused and

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I'll tell you what they are.

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First step is the right offer

Speaker:

framework.

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Create your 100 K offer, making

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three simple decisions.

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And that's it.

Speaker:

but that's where we go.

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And it's your best client.

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Decide who that is very

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clearly, very specifically.

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Next is what's the

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transformation you're going

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to provide?

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The major transformation.

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And third, what is the

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container?

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Like the price?

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How long is it?

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And kind of how is delivery?

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That's step one, the

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100k offer.

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Everything flows

Speaker:

from that.

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Then the next is joy infused

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marketing.

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Marketing should be fun.

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It shouldn't be a drudgery

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and when we're staying

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focused, it can be.

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And then the 3rd part

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is ethical selling.

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And I just talked last

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week on my joyful business

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workshop.

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I talked about how it

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is, servant leadership

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intersects with buyer

Speaker:

psychology to really do

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selling in a way that

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feels good.

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So 1st 100 K.

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Briefly, my mastermind

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are for those already there.

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And so there we focus on the

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breakthrough strategy is the

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first scaling strategy.

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So we're really looking at

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the marketing and the sales

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and delivery to refine

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everything that they have

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going on to make sure that

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you're ready to really scale,

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meaning you're not necessarily

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selling one to one at

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that level.

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You're selling one to many,

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it's a little bit of a

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different selling.

Speaker:

and then the second scaling

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strategy is ops.

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Operations, so we look at

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team, we look at automation

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and we look at and then the

Speaker:

3rd scaling strategy

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is profit.

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See, everybody talks about

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revenue.

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I know some 7 figure

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businesses and their profit is

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in the gutter.

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It's like nowhere.

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They have cash flow problems

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all the time.

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So we look at the numbers

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and not just the dollars.

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We look at, client results.

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If your clients aren't getting

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results, who's going to talk

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well about you?

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Nobody.

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So we look at the numbers.

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We have a strategic

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planning, both short term

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and long term.

Speaker:

And we have initiatives

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that have to be put in

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place in order to continue

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to fuel the revenue that

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are coming in.

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So briefly, that's who

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I work with.

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Those are 2 different.

Speaker:

Avatars are they that yes.

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Okay.

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So you started, which 1 did

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you start with and how did you

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add the 2nd?

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Yeah, I will tell you, I

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started with the mastermind

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because you may have heard

Speaker:

of my podcast that I hired

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a 75, 000 dollar coach

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and she's like, start high.

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Not low and I get that, but

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I will tell you that my

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accelerator look, there's

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more women getting to

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their first 100 K than there

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are women that are approaching

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seven figures.

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So I've decided because I get

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to as CEOs, we get to decide.

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I've decided that I'm

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focusing on the accelerator

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more, going into 2024,

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because there's so much of a

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need there.

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And when my clients there

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get results, then they

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graduate up to the mastermind.

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Right.

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Absolutely.

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Absolutely.

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And so do you fish in the

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same swimming hall for both

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programs?

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Yeah, it is basically the

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woman, she's a different

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stage in her business.

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She's smart like you

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and me.

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She's a go getter.

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She's not afraid of

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hard work, but she's tired.

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I tend to attract women

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in their forties and

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fifties and a little bit in

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their sixties, because that's

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who I am.

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And so they kind of

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resonate as opposed

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to hiring a business coach

Speaker:

that shows her, It'll

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be, you know, hanging out

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in her bikini, you know?

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So yeah, I would say

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generally it is, fishing in

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the same ponds.

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Yes.

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Okay.

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Excellent.

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Excellent.

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All right.

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So one of the things I noted

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that you talk about building

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a sustainable business.

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And so sustainable is

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I think we all have different

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definitions of that term.

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What does it mean for you

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and how do you help your

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clients build a sustainable

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business?

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Yeah.

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I mean, whether you're.

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Again, in the earlier stages,

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getting to that first

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100 K or you are beyond it.

Speaker:

Now you're ready to scale

Speaker:

and really take it big time.

Speaker:

sustainability to me is not

Speaker:

working all the time.

Speaker:

Right.

Speaker:

And so when you get past six

Speaker:

and certainly multi six,

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you have to have a team.

Speaker:

You cannot do it alone.

Speaker:

I mean, I'd be lost if there's

Speaker:

no way I could do what I do

Speaker:

without a team, but again,

Speaker:

sophisticatedly simple

Speaker:

business.

Speaker:

I do not want 5 different

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departments with 30

Speaker:

different employees.

Speaker:

That's not me.

Speaker:

I have a director

Speaker:

of ops.

Speaker:

I have a social media selling,

Speaker:

strategist and I have a social

Speaker:

media, creative strategist.

Speaker:

And then I have an admin, so

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we're a very lean team.

Speaker:

My niece is my accountant.

Speaker:

So again, there's 5

Speaker:

people on our team, but

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you need that help in order

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to make it something that

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can operate without you.

Speaker:

You know, so I think, in the

Speaker:

earlier stages, sustainability

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is about focus.

Speaker:

And clarity and later on

Speaker:

sustainability is about

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not doing everything

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yourself and creating

Speaker:

systems and processes so

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that you can, like me, I'm

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two miles from the beach so

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you can go hang out on

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the beach.

Speaker:

How perfect.

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Well, speaking of building a

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business that can operate

Speaker:

independently from you, like

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your business is your name,

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Judy Weber LLC right and

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but you do have branded

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offers, and I know a lot of

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us as we're building our

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businesses we struggle with.

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what to call our businesses,

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how closely to identify

Speaker:

it with us, if we ever

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want to get to the point

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where we're not doing all

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the delivery, we're not doing

Speaker:

all the things like, do we

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name it after ourselves?

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Do we have this great

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trademark name that we have?

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Like, how do you advise

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people to think about,

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you know, I don't

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know that.

Speaker:

A client has directly

Speaker:

asked me that question.

Speaker:

So that's so good.

Speaker:

I mean, I have thought

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about it.

Speaker:

for me right now, I mean,

Speaker:

I'm 58 if this was 20 years

Speaker:

ago, or even 10 years ago.

Speaker:

I might think about changing

Speaker:

the name of the LLC, but

Speaker:

even what I'm creating right

Speaker:

now, it could be saleable

Speaker:

because of the brand.

Speaker:

Messaging behind it so

Speaker:

that Judy Weber is the face

Speaker:

of it right now, but there

Speaker:

is like, a mission and a

Speaker:

movement behind what I do.

Speaker:

but to your point, the

Speaker:

programs.

Speaker:

Definitely need to be results

Speaker:

oriented and really speak

Speaker:

to, on an intellectual

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and an emotional

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level.

Speaker:

It needs to speak to your

Speaker:

best client.

Speaker:

I know so many times we

Speaker:

grapple over that, but

Speaker:

it's so funny because what

Speaker:

I've learned from coaching,

Speaker:

the coach that taught me the

Speaker:

most with the whole mindset

Speaker:

thing is that, you know, what

Speaker:

you need to fall in love.

Speaker:

With your program and

Speaker:

you could call it Jack's

Speaker:

brat, or you could call it

Speaker:

something else.

Speaker:

Like, like, really it's you

Speaker:

and your belief about it.

Speaker:

And the way you talk about

Speaker:

it matters more than,

Speaker:

calling it something cute

Speaker:

and creative.

Speaker:

So sometimes cute and

Speaker:

creative can cause

Speaker:

confusion, which is not

Speaker:

a good thing.

Speaker:

Yes.

Speaker:

Yes.

Speaker:

That's definitely

Speaker:

something that many of us

Speaker:

learn the hard way, like,

Speaker:

that's very clever, except

Speaker:

I have no idea what you're

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talking about.

Speaker:

That's definitely

Speaker:

not the goal.

Speaker:

Yeah, I agree with that.

Speaker:

And so mentioned

Speaker:

systems and processes

Speaker:

and SOPs, you you're

Speaker:

speaking my language here.

Speaker:

I like to help people

Speaker:

turn that expertise into

Speaker:

intellectual property assets

Speaker:

so they can create that

Speaker:

independence.

Speaker:

when you're working with

Speaker:

your clients, like, are

Speaker:

you working with them on

Speaker:

those things?

Speaker:

What kind of questions

Speaker:

are they asking you?

Speaker:

Yeah, I always am talking

Speaker:

with ladies.

Speaker:

Some of my ladies have

Speaker:

committed the accelerator.

Speaker:

They're at 50, 60, 70,

Speaker:

000 and they have an offer.

Speaker:

They just wanted to

Speaker:

refine it.

Speaker:

But a lot come in in the

Speaker:

earlier stage.

Speaker:

Some that just joined

Speaker:

in, they're basically

Speaker:

just opening their doors.

Speaker:

And I say to them, and it

Speaker:

blows their mind, what is

Speaker:

your method?

Speaker:

Even if you're one on one.

Speaker:

You have a method.

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What is it?

Speaker:

I don't know.

Speaker:

I don't really accept that

Speaker:

as an answer in love.

Speaker:

I smile and I say, you do

Speaker:

know you get your client's

Speaker:

results, right?

Speaker:

Yes.

Speaker:

Okay.

Speaker:

So how do you do that?

Speaker:

Here's where they are

Speaker:

when they come in and

Speaker:

they may come in slightly

Speaker:

different points, right?

Speaker:

Like I just said, my

Speaker:

accelerator, sometimes

Speaker:

they come in brand new.

Speaker:

Sometimes they come in three

Speaker:

years into the business

Speaker:

and it's just not working,

Speaker:

whatever, but generally

Speaker:

speaking, are they coming in?

Speaker:

And what's there before

Speaker:

and then what's there after

Speaker:

and then what are you doing

Speaker:

to get them from point A

Speaker:

to point Z?

Speaker:

And so, I make them power

Speaker:

think and they said they

Speaker:

hate it in the beginning.

Speaker:

Sometimes there's

Speaker:

some like resistance,

Speaker:

but then when I say,

Speaker:

okay, great.

Speaker:

And what tools and what cool

Speaker:

name can we call that?

Speaker:

Protocol or that process,

Speaker:

so that it becomes unique

Speaker:

and here's the fun thing.

Speaker:

I just want to say, and I

Speaker:

know, you know, this, but can't

Speaker:

say this enough in the Bible.

Speaker:

It says there's nothing new

Speaker:

under the sun.

Speaker:

And that's so true.

Speaker:

And can I just tell everybody

Speaker:

out there, there's really

Speaker:

not much new in business.

Speaker:

Okay.

Speaker:

Because basic business

Speaker:

principles are from the

Speaker:

beginning of time till the

Speaker:

end of time, but how you

Speaker:

put it together is, what makes

Speaker:

you unique.

Speaker:

Right.

Speaker:

So, could there be other

Speaker:

programs that kind of follow

Speaker:

my process?

Speaker:

Yes.

Speaker:

But they're not called

Speaker:

the joyful six figures

Speaker:

accelerator.

Speaker:

Right?

Speaker:

So really, I encourage

Speaker:

everybody listening to

Speaker:

think about your process,

Speaker:

because whether you officially

Speaker:

trademark it right away, or

Speaker:

you think in those terms,

Speaker:

you're going to stand out when

Speaker:

you say I have a methodology

Speaker:

that nobody else can offer.

Speaker:

And here's what it is.

Speaker:

Right?

Speaker:

Yeah.

Speaker:

So many, people will ask about

Speaker:

the protecting their

Speaker:

methodologies and wondering

Speaker:

if it has to be completely

Speaker:

unique, you as a question

Speaker:

came up during a workshop I

Speaker:

had a couple of weeks

Speaker:

ago, like, well, what

Speaker:

is original?

Speaker:

What does that mean?

Speaker:

it doesn't mean it's like,

Speaker:

This thing that nobody

Speaker:

ever thought of ever before.

Speaker:

Like, Oh my God, you mind

Speaker:

blowingly innovative.

Speaker:

It just means it's your

Speaker:

own original expression

Speaker:

about, it could be the

Speaker:

same old tired ideas, frankly,

Speaker:

because as you mentioned,

Speaker:

there are no new ideas, but

Speaker:

how we filter them and how we

Speaker:

use those ideas to deliver

Speaker:

results for our clients.

Speaker:

That is original to us.

Speaker:

If which.

Speaker:

From us with our own, unique

Speaker:

spin to it.

Speaker:

My unique, I just mean

Speaker:

not copied from somebody

Speaker:

else that then that is

Speaker:

how we create that one.

Speaker:

We create new assets that

Speaker:

we can protect hopefully with

Speaker:

copyrights and we helped

Speaker:

to create our unique

Speaker:

positioning and our brand

Speaker:

and so you have to have

Speaker:

something that distinguishes

Speaker:

you from.

Speaker:

all the other leadership

Speaker:

people or HR people.

Speaker:

And so I kept finding that,

Speaker:

original way to express maybe

Speaker:

some of the same ideas.

Speaker:

Yeah.

Speaker:

Can I say something

Speaker:

on that?

Speaker:

I, as a lawyer, and I just

Speaker:

thought about this just this

Speaker:

week, Aaron, I consider myself

Speaker:

unconventional and I kind

Speaker:

of pushed the needle on

Speaker:

things even before I became

Speaker:

a lawyer.

Speaker:

So I think that totally fits

Speaker:

my personality.

Speaker:

But as I thought about

Speaker:

it, I'm like, am I a rule

Speaker:

follower?

Speaker:

I guess I love taking risks.

Speaker:

I come from poor, so I

Speaker:

had to, in order to, get

Speaker:

anywhere close to where I am.

Speaker:

But I just want to encourage

Speaker:

the women listening.

Speaker:

Don't be so afraid of

Speaker:

being sued.

Speaker:

like, in the way of

Speaker:

trademark copywriting,

Speaker:

you need somebody like

Speaker:

Aaron that's going to advise

Speaker:

you because there are some

Speaker:

wrinkles that you need to

Speaker:

be aware of to be safe

Speaker:

and all that.

Speaker:

But I see too much times

Speaker:

that we assume the worst.

Speaker:

We meaning too many women

Speaker:

out there that maybe aren't

Speaker:

lawyers.

Speaker:

Right?

Speaker:

And they're just like,

Speaker:

oh, my gosh, I can't do

Speaker:

that because I don't want

Speaker:

to be sued.

Speaker:

And they just hesitate

Speaker:

so much.

Speaker:

So I encourage you to reach

Speaker:

out to Aaron with your

Speaker:

questions or another

Speaker:

professional, like if you're

Speaker:

hiring or anything like

Speaker:

that, reach out to an

Speaker:

employment lawyer, get a

Speaker:

professional and write

Speaker:

expert guidance because when

Speaker:

we operate in fear, let me

Speaker:

tell you this.

Speaker:

I'm No decision made from

Speaker:

fear is a good decision.

Speaker:

It's just not

Speaker:

do you find that that's

Speaker:

something?

Speaker:

I mean, I don't know.

Speaker:

You don't work.

Speaker:

Do you ever work with

Speaker:

men or, as a lawyer with

Speaker:

my lawyer hat?

Speaker:

Well, no, with your

Speaker:

current offers.

Speaker:

Is it all women?

Speaker:

Oh, yes.

Speaker:

It's okay.

Speaker:

Yeah.

Speaker:

Okay.

Speaker:

Yeah.

Speaker:

But I'm wondering,

Speaker:

like, generally,

Speaker:

if that is something that

Speaker:

operating Yeah.

Speaker:

With fear and being afraid

Speaker:

to take risks.

Speaker:

Is that general of fear, of

Speaker:

risks, is that something

Speaker:

that is unique to women?

Speaker:

Something that you need to

Speaker:

really kind of help them with?

Speaker:

I mean, I know men have fear

Speaker:

of risk too, , but does that

Speaker:

more come out more with your

Speaker:

female comment?

Speaker:

I think

Speaker:

so.

Speaker:

I think the Lord made us to

Speaker:

be such givers.

Speaker:

Mm-Hmm.

Speaker:

. And we just wanna serve.

Speaker:

I've never met a woman, even a

Speaker:

7 figure woman who said I was

Speaker:

in this thing for the money.

Speaker:

Like, that's why I started

Speaker:

saying I want to help.

Speaker:

Right.

Speaker:

And so they're givers.

Speaker:

And so they have this

Speaker:

heart to serve.

Speaker:

And I'll tell you, sometimes,

Speaker:

especially in Christian

Speaker:

circles, there's almost

Speaker:

like this guilt about getting

Speaker:

paid for it.

Speaker:

And I'm like, wait a minute,

Speaker:

can I just ask 1 thing?

Speaker:

Why do you not have

Speaker:

any problem?

Speaker:

And they use, they

Speaker:

don't taking a paycheck.

Speaker:

From somebody, but somehow

Speaker:

when you're charging for

Speaker:

a beautiful expertise,

Speaker:

that's helping someone.

Speaker:

Why do you have any guilt

Speaker:

around that?

Speaker:

They're getting value.

Speaker:

You're getting value.

Speaker:

You know what I mean?

Speaker:

So I think that women

Speaker:

do uniquely struggle.

Speaker:

With this idea of some

Speaker:

guilt, some shame and some

Speaker:

risk adverse.

Speaker:

tendencies, which does

Speaker:

not serve you.

Speaker:

I understand it, but that's

Speaker:

where you need the expert

Speaker:

guidance to say, okay,

Speaker:

here's where you need to

Speaker:

be careful.

Speaker:

And here's where you're

Speaker:

worrying about nothing.

Speaker:

yeah, that was a lot

Speaker:

of, the reasoning

Speaker:

behind my original hourly

Speaker:

to exit kind of structure

Speaker:

is that not thinking about

Speaker:

preparing for exit in this

Speaker:

kind of bro culture kind

Speaker:

of way of, just in it

Speaker:

for the money.

Speaker:

They're starting

Speaker:

something just immediately

Speaker:

because they just building

Speaker:

it to sell and not.

Speaker:

Serve their clients,

Speaker:

not for the impact that

Speaker:

they can have.

Speaker:

we still can be building

Speaker:

businesses.

Speaker:

maximize wealth and that's a

Speaker:

good thing.

Speaker:

It's not a dirty

Speaker:

bro thing.

Speaker:

It is a look what you can

Speaker:

do for your community.

Speaker:

Look what you can do for

Speaker:

your church, which look

Speaker:

what you do for your kids when

Speaker:

we, use our expertise to

Speaker:

create wealth.

Speaker:

And so, yeah, I agree.

Speaker:

Yeah, I totally agree

Speaker:

with that.

Speaker:

why are we feeling guilty?

Speaker:

God, here's my thing, and this

Speaker:

is going to be crazy, but I'm

Speaker:

gonna say it.

Speaker:

Okay.

Speaker:

I believe it's a sin.

Speaker:

Yeah.

Speaker:

When you play small, okay,

Speaker:

there, I've said it and I

Speaker:

said before, and the 1st

Speaker:

time I said it, I kind of

Speaker:

felt funny, but the more I say

Speaker:

it, the more I believe it.

Speaker:

Why real quick, the parable of

Speaker:

the talents.

Speaker:

Go look that up.

Speaker:

Google it.

Speaker:

Okay.

Speaker:

So what happened?

Speaker:

the master who's really

Speaker:

God had given different

Speaker:

people, different

Speaker:

amounts of talents.

Speaker:

He gave somebody

Speaker:

10 talent, somebody else,

Speaker:

5 talents.

Speaker:

And the 1, he gave 1

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talent when he came back.

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The 1 that had 10 doubled it.

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The 1 that had 5 doubled it.

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The 1 that had 1.

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He goes, oh, here it is back

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again here.

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He buried it.

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And he goes, I was afraid.

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And what did the master say?

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Get away from you, you wicked

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slothful.

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It's lazy servant.

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So to me, it's like

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he's saying I gave you this.

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And instead of doing the

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scary, bold, courageous

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thing and going out and trying

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to make more by serving

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and doing something with

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the talents he's given you,

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you buried it.

Speaker:

that's like a mindset shift.

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The enemy would love to help

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you believe, Oh, you better

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sit down.

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You better shut up.

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You're being self ambition.

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No, we're in this to

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serve, really have to be

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discerning on our motivation.

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And if you're really have

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a heart to serve, go out

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there and go

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big.

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Yeah, yeah.

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So for many of us, it's

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not just about the revenue

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or the income.

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It's also about the impact.

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Right?

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Absolutely.

Speaker:

And, there's only so many

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people you can serve with

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your one on one services.

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So if you want to multiply

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your impact, then you

Speaker:

need to build a scalable

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business.

Speaker:

Right?

Speaker:

yeah, and there's lots

Speaker:

of ways to do that, right?

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1 to then transition

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to group.

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Or in what you do, certain

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instances, you might want

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to license and then get

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certifications.

Speaker:

I mean, there's so

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many different ways to scale,

Speaker:

but yeah, one to one you'll

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tire out because your

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calendar can only stretch

Speaker:

you so far.

Speaker:

Exactly.

Speaker:

Exactly.

Speaker:

Even now, if you don't have

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to go on site anymore, like

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maybe you had to before,

Speaker:

but still all that prep.

Speaker:

If you're creating

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original materials for

Speaker:

every client, then the work

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that goes into that.

Speaker:

And so, yeah.

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So wonderful.

Speaker:

we're at the end of 2023 as

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we record this.

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So I'm wondering

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what do you see coming

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ahead in 2024?

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Do you see any trends

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that you think will either

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accelerate in 2024 or maybe

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there'll be some complete

Speaker:

reversals?

Speaker:

What

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are you seeing for 2024?

Speaker:

Yeah, I think only

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the stronger are going

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to survive.

Speaker:

I think that specificity

Speaker:

is one of the words for me.

Speaker:

and our brand Judy Weber Co,

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into 2024 and what I'm really

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impressing upon my clients is

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this idea of knowing your

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best client.

Speaker:

so well that while everybody

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else is saying the same thing

Speaker:

that everybody else is saying,

Speaker:

and they're going to not

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even be heard, they're going

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to disappear.

Speaker:

Okay.

Speaker:

And ultimately go out of

Speaker:

business.

Speaker:

I want you to go all in

Speaker:

and be bold and decide.

Speaker:

Oh, decision making is

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the most key and critical

Speaker:

CEO skill.

Speaker:

So decide who that

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best client is and stop

Speaker:

apologizing.

Speaker:

Oh, I can't serve

Speaker:

everybody.

Speaker:

You sure can.

Speaker:

But until you get specific,

Speaker:

nobody's going to hear it.

Speaker:

So be strong.

Speaker:

It's specificity.

Speaker:

And the other word is focus.

Speaker:

Okay.

Speaker:

If you are feeling out

Speaker:

of time, out of breath.

Speaker:

just overwhelmed

Speaker:

from what we were talking

Speaker:

about earlier, then you need

Speaker:

to, you think you won't have

Speaker:

time to, but you need to

Speaker:

slow down and strategically

Speaker:

look at what you're doing.

Speaker:

And there's that rule

Speaker:

8020, right?

Speaker:

80 percent of your revenue

Speaker:

is only coming from 20 percent

Speaker:

of what you're doing double

Speaker:

down on that.

Speaker:

20 percent 1st, in order to do

Speaker:

that, you got to identify

Speaker:

it and focus.

Speaker:

I love that.

Speaker:

I love that.

Speaker:

You know, it reminds me of,

Speaker:

in fiction, although, you

Speaker:

know, I'm 1 of these aspiring

Speaker:

great American novelists

Speaker:

someday I'll finish 1.

Speaker:

but when, you know, you're

Speaker:

Carrie in fiction, you

Speaker:

start with your characters,

Speaker:

right?

Speaker:

Because once, you know, your

Speaker:

characters really well,

Speaker:

like, What they say comes

Speaker:

naturally, like, if you

Speaker:

start the other way around,

Speaker:

it's very hard, to move the

Speaker:

story forward.

Speaker:

But when you have these

Speaker:

characters, and you understand,

Speaker:

like, what their felties

Speaker:

are, what their hopes

Speaker:

and dreams are, then it kind

Speaker:

of naturally occurs.

Speaker:

And same thing with knowing.

Speaker:

Who you're serving.

Speaker:

when you know who you're

Speaker:

serving, then you know how to

Speaker:

talk to them, what they're

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thinking about, how

Speaker:

to help them.

Speaker:

And it makes everything

Speaker:

easier.

Speaker:

if people wonder about

Speaker:

what to write about, for

Speaker:

instance, like, Oh, I can't do

Speaker:

a newsletter.

Speaker:

Well, well, if you know your

Speaker:

client well enough, you

Speaker:

know exactly what to write

Speaker:

about because you know,

Speaker:

how you can help them.

Speaker:

So,

Speaker:

yeah.

Speaker:

That's right.

Speaker:

can't underscore

Speaker:

that enough.

Speaker:

And just knowing who

Speaker:

the best client is and to that

Speaker:

level, what motivates them?

Speaker:

Why?

Speaker:

And then going 7 layers deep

Speaker:

real quick.

Speaker:

1 of the most powerful

Speaker:

coaching, interviews I

Speaker:

had when I was interviewing

Speaker:

a coach, she said,

Speaker:

Judy, why?

Speaker:

Are you doing this?

Speaker:

I'll be honest with

Speaker:

you, Aaron.

Speaker:

I hated that question.

Speaker:

What do you mean?

Speaker:

Why?

Speaker:

That's just so stupid.

Speaker:

do you think I'm doing it?

Speaker:

but I said, I don't know.

Speaker:

I want to make my kids proud

Speaker:

of me, and she goes, why is

Speaker:

that important to you?

Speaker:

And she just kept asking.

Speaker:

And why is that matter?

Speaker:

And why is that I'm telling you

Speaker:

until it got so deep that

Speaker:

I was crying and she knew

Speaker:

she had me.

Speaker:

Why?

Speaker:

Because she got me emotionally.

Speaker:

So when we just think

Speaker:

superficially, let's do the

Speaker:

hard thing.

Speaker:

The thing that feels

Speaker:

like we're just going

Speaker:

to fight it tooth and nail,

Speaker:

whatever you're resisting

Speaker:

now, ladies.

Speaker:

Go all in on that.

Speaker:

That's where your next

Speaker:

breakthrough is truly.

Speaker:

I

Speaker:

love them.

Speaker:

All right.

Speaker:

Well, as we wrap up, this

Speaker:

is the hourly to exit podcast

Speaker:

where we, help women build

Speaker:

well through building

Speaker:

scalable and hopefully

Speaker:

someday saleable

Speaker:

businesses.

Speaker:

So do you have any plans to

Speaker:

maybe someday sell your

Speaker:

business?

Speaker:

I dream big Aaron, and

Speaker:

in the fall, we're doing

Speaker:

our inaugural joyful business

Speaker:

live in person event right

Speaker:

here on the Emerald coast.

Speaker:

of Florida, so we don't

Speaker:

have our date actually this

Speaker:

afternoon.

Speaker:

I'm going to go check out

Speaker:

the venue.

Speaker:

So, yes, I feel like God

Speaker:

has chosen me to lead

Speaker:

a movement.

Speaker:

I haven't thought about

Speaker:

this as fully as that, but

Speaker:

I do see this.

Speaker:

Yes.

Speaker:

mission that God has put me

Speaker:

on to normalize miraculous

Speaker:

results being big enough.

Speaker:

So that, , as long as, I'm

Speaker:

here on this earth long

Speaker:

enough, I can definitely see

Speaker:

that happening.

Speaker:

now that you mentioned it.

Speaker:

January is the year I'm

Speaker:

coming together with my team

Speaker:

for strategic planning and

Speaker:

that will be part of it.

Speaker:

You where do we see

Speaker:

big picture?

Speaker:

In three years in five years.

Speaker:

So yeah.

Speaker:

And I think if anyone

Speaker:

listening never thought

Speaker:

about it, think about that.

Speaker:

Like if you're called to

Speaker:

something and you just get so

Speaker:

excited about, working with

Speaker:

your clients and you're

Speaker:

getting them great results.

Speaker:

I mean, don't stop

Speaker:

your brain.

Speaker:

Like go big, think big.

Speaker:

Yeah, you know, assuming that

Speaker:

you're doing work that you

Speaker:

love making it intact, that's

Speaker:

important to you.

Speaker:

If we think about selling

Speaker:

our businesses, it's not about,

Speaker:

again, like something

Speaker:

dirty, but it is making

Speaker:

sure that the.

Speaker:

transformations that you've

Speaker:

created continue even

Speaker:

when you're ready to do

Speaker:

something else.

Speaker:

So, if you have a team

Speaker:

that they then can continue

Speaker:

to deliver, if you have a

Speaker:

group of people that you've

Speaker:

been helping, that you can

Speaker:

continue to help them

Speaker:

even when you are no longer

Speaker:

personally doing it.

Speaker:

So it is very legacy

Speaker:

building, right?

Speaker:

If we build businesses that

Speaker:

we can sell.

Speaker:

So, yeah,

Speaker:

because we don't live

Speaker:

forever.

Speaker:

Right.

Speaker:

So.

Speaker:

When I think about the

Speaker:

ladies now, and like in

Speaker:

20 years or 30 years when

Speaker:

I'm not here, wouldn't that

Speaker:

be sad to like not have that

Speaker:

exist for them?

Speaker:

So again, it's not selfish to

Speaker:

say I'm selling this business.

Speaker:

Again, you really get

Speaker:

out of that.

Speaker:

That's a lie of the enemy.

Speaker:

Say, you know, wow, in

Speaker:

order for me to sell this.

Speaker:

What I'm really doing

Speaker:

is impacting lives of women

Speaker:

who aren't even born yet.

Speaker:

That's an amazing

Speaker:

thought.

Speaker:

I looked at it

Speaker:

that way.

Speaker:

That is great.

Speaker:

That is wonderful.

Speaker:

So as we wrap up, I know

Speaker:

that you have a freebie for

Speaker:

the audience.

Speaker:

Would you like to

Speaker:

introduce it?

Speaker:

Yes, I would be honored

Speaker:

if you would take me up on

Speaker:

this freebie.

Speaker:

It's my hiring guide.

Speaker:

It's time to hire your

Speaker:

dream team and take all the

Speaker:

guesswork out of strategic

Speaker:

hiring.

Speaker:

And so inside the guide is

Speaker:

my every step of the hiring

Speaker:

process, like who to hire,

Speaker:

when to hire, what to pay

Speaker:

and where to even find the

Speaker:

right people.

Speaker:

So I'll drop the link for

Speaker:

you in the show notes, but

Speaker:

it's judyweber.

Speaker:

co slash hiring guide.

Speaker:

Oh, that's wonderful.

Speaker:

I know that'd be very

Speaker:

helpful to a lot of people

Speaker:

and another freebie for me.

Speaker:

Thank you very much.

Speaker:

So you mentioned where

Speaker:

people can find you on

Speaker:

your website.

Speaker:

Where else do you

Speaker:

hang out?

Speaker:

Yes, I'm really loving

Speaker:

Instagram lately,

Speaker:

but right.

Speaker:

Okay.

Speaker:

Yeah.

Speaker:

Yeah.

Speaker:

Instagram's cool, but

Speaker:

really Instagram,

Speaker:

Facebook and LinkedIn again,

Speaker:

all at Judy Weber co.

Speaker:

And if you're listening and

Speaker:

you heard me here on Aaron's

Speaker:

podcast, will you please

Speaker:

reach out and tell me that

Speaker:

I really want to connect.

Speaker:

I'm not one of these fakers.

Speaker:

That's just trying to like

Speaker:

grow, Audience or whatever,

Speaker:

I really connect, and

Speaker:

I'm all into relationships.

Speaker:

So it'd be an honor to

Speaker:

hear from you.

Speaker:

That is wonderful.

Speaker:

What kind of content do

Speaker:

you put on Instagram?

Speaker:

I'm just curious.

Speaker:

You

Speaker:

know, when you mentioned

Speaker:

about content, you know, what

Speaker:

we talk about are pillars of

Speaker:

each of our, either program,

Speaker:

depending on what I'm

Speaker:

promoting and really.

Speaker:

Every day, I think, what

Speaker:

does my best client need

Speaker:

to hear?

Speaker:

So, it's a mix of mindset

Speaker:

and strategy.

Speaker:

I do polls, not on Instagram,

Speaker:

but, you know, in my stories

Speaker:

and stuff and elsewhere.

Speaker:

So, if you're into building

Speaker:

a business, God's way.

Speaker:

I would love and also my

Speaker:

podcast, my Joyful Scaling

Speaker:

podcast of which Erin

Speaker:

was yes.

Speaker:

So yes, my Joyful Scaling

Speaker:

podcast.

Speaker:

We have over 400

Speaker:

episodes now.

Speaker:

I'm gonna have my fourth

Speaker:

anniversary January

Speaker:

1st, which is insane.

Speaker:

Oh,

Speaker:

congratulations.

Speaker:

Wow.

Speaker:

That's wonderful.

Speaker:

. Yes.

Speaker:

So that's another great

Speaker:

place to kind of, get

Speaker:

connected and plugged in.

Speaker:

So you're doing,

Speaker:

you were been doing two a

Speaker:

week basically to get to 400.

Speaker:

It's

Speaker:

insane.

Speaker:

Yes.

Speaker:

I mean, at least once a

Speaker:

week and like this week

Speaker:

I just had a workshop.

Speaker:

So I think we're, we put

Speaker:

up four or five episodes

Speaker:

this week.

Speaker:

So yes, ma'am, we are

Speaker:

constantly churning out

Speaker:

content because it's what I

Speaker:

feel led to do in order

Speaker:

to ladies listening

Speaker:

to me, help them get

Speaker:

the results.

Speaker:

Wonderful.

Speaker:

Well, thank you so much, Judy.

Speaker:

This has been a fantastic

Speaker:

conversation.

Speaker:

I got lots of wonderful

Speaker:

advice myself, and I'm sure

Speaker:

that the audience

Speaker:

did as well.

Speaker:

Well, thank you again,

Speaker:

Erin, for the opportunity and

Speaker:

love you, girl.

Speaker:

Thank you.

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