It’s been four months since Michelle Daniels was unveiled as VIVA Cruises’ new UK country manager, a role that came with clear remit: to grow the river line’s market share in the market from 3% to 10%.

Daniels, who has previously held roles with A-Rosa River Cruises as sales director and Light Blue travel as commercial director, wasted no time in spearheading VIVA’s expansion.

Fuelled by positive engagement at the CLIA RiverView Conference in Budapest in March, the launch of VIVA Enjoy on the Rhine and plans to launch a new ship on the Seine next year, Daniels is enthused by the trade’s reaction.

Daniels sits down with Cruise Corner host Jack Carter to explore how the trade will help the line achieve its ambitious growth targets while examining how unexpected demographic shifts are opening up a new line of business for the sector.