The Daily Dispatch #41: Grier Allen gets real about drip marketing
In this Daily Dispatch, Brad is joined by Grier Allen, co-founder and CEO of Boomtown. After many years, Grier and Brad settle one simple debate: It's time to do away with the term "drip marketing." With that said, there's still much work to be done in the marketing space. However, now is also a great to do a little housecleaning in your CRM and databases, also.