How can you improve your brand’s value and increase conversions? With data.
In this episode, Jon MacDonald, Founder of The Good, sat down with us to talk about data-driven conversion success. He explains how data drives decisions and how to use that data to increase your brand’s value and improve your website’s optimization.
IN THIS EPISODE YOU’LL LEARN:
- How Jon has seen online buyer behavior change over the past few years
- The tools for data collection that will optimize your landing page and checkout form
- The features and information that can improve your brand trust and increase conversions
- Jon’s favorite optimization success stories and his key takeaways from each experience
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Jon on LinkedIn
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Mentioned in this episode:
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