How can you improve your brand’s value and increase conversions? With data.

In this episode, Jon MacDonald, Founder of The Good, sat down with us to talk about data-driven conversion success. He explains how data drives decisions and how to use that data to increase your brand’s value and improve your website’s optimization.

IN THIS EPISODE YOU’LL LEARN:

• How Jon has seen online buyer behavior change over the past few years
• The tools for data collection that will optimize your landing page and checkout form
• The features and information that can improve your brand trust and increase conversions
• Jon’s favorite optimization success stories and his key takeaways from each experience 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Jon on LinkedIn

The Good

Hot Jar

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