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The Difference Between Conversions And Conversions By Conversion Time
27th December 2022 • The Google Ads Podcast • Solutions 8
00:00:00 00:06:26

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Unsure of the difference between "Conversions" and "Conversions By Conversion Time” and how to analyze the data? You’re not alone!

Millions of business owners are using Google Ads to drive traffic to their websites-but many don’t understand how to use the data they collect. Luckily, Smruti, our Junior Google Ads Specialist, is here to help!


In this episode, Smruti explains what "Conversions" and "Conversions By Conversion Time” columns mean and how you can use them to better understand your ad performance. We hope this information will help you improve your Google Ads marketing strategy and increase your conversions, listen the episode now!


Related Video:

💣 Google Ads Conversion Tracking Best Practices: https://youtu.be/Vis5PVSt1Rk



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Transcripts

John:

We are going to learn about the difference between convergent

John:

and convergent by convergent time.

John:

So here you can see from this campaign in the last seven days, we

John:

have received 2 63 conversion and it is convergent by convergent time.

John:

But in the conversion column it stores.

John:

2 42 convergence.

John:

so fire.

John:

There is no difference.

John:

Hi guys.

John:

I'm Ruthy from Solutions Eight, and in this video we are going to learn about

John:

the difference between convergence and, and conversion by convergent time.

John:

So as you can see inside this account, , we have added convergence by convergence

John:

time column and convergence column.

John:

Okay.

John:

And uh, I'm giving last seven days data.

John:

here you can see from this campaign in the last seven days,

John:

we have reset 2 63 conversion.

John:

And it is conversion by conversion time.

John:

But in the conversion column it stores.

John:

2 42 conversions.

John:

while there is no difference, because conversion by conversion time will

John:

show all the conversion happened in between your viewing date range.

John:

So it'll show all the conversion in the last seven days because we

John:

are viewing last seven days data.

John:

But the conversion column.

John:

The description is bit different.

John:

It is like, you can say conversion by click time.

John:

Okay.

John:

So here it'll show all the conversion for that click happened

John:

in between your date range.

John:

For, it also, all the conversion for that click happened between last seven dig.

John:

Okay?

John:

So it is bit confusing, but if I explain you gimme any example,

John:

then you can understand, okay, so here supports an example.

John:

This is not a glitch.

John:

I'm interrupting the video you're watching because I need to remind

John:

you that I'm always looking for people to join our team.

John:

So if you're passionate about Google Ads and you wanna work with the best

John:

Google Ads agency on the planet, please go to so late.com/apply.

John:

Speaking of working with the best Google Ads agency on the planet, if you're having

John:

trouble with Google Ads and you want professional help, that's what we do.

John:

You can go to so late.com, that's s o l eight.com to apply for your

John:

free, no obligation action plan.

John:

And if I've.

John:

Any level of value at all.

John:

Maybe think about giving me a thumbs up and subscribe to our channel.

John:

That's how we juice the YouTube algorithm so they actually know

John:

that I know what I'm talking about.

John:

If you have questions, comments, concerns, or confessions, hit me

John:

below in the comments and now back to your regularly scheduled program,

John:

So for an example, someone click on your ad on day one and know about

John:

your product and offerings, But he did not make any voltage and later he

John:

come back to your site on day eighth.

John:

Okay, so he come back again to your site by googling your brand name.

John:

We are come directly crouching your site, and this time he make a purchase.

John:

Okay, so on day eighth, he make a purchase.

John:

But if you are viewing from day six to day 12 data, then your conversion by convers.

John:

Time column will show one conversion because the conversion happened in

John:

between your viewing date range, but the click for this conversion happened

John:

beyond your viewing date range.

John:

I mean day one, your conversion column.

John:

Also any conversion.

John:

because the convers.

John:

For that click happened beyond your date range, I mean day one, and same if you are

John:

viewing from day one to day seven data, then your conversion column will show

John:

one conversion, but your conversion by conversion time column also any conversion

John:

because the conversion happened.

John:

After your viewing date range on day eighth, but the conversion

John:

but the click for this conversion happened viewing your date range.

John:

So your conversion column will count one conversion.

John:

and your conversion by conversion, time column won't count any conversion, and

John:

same happens to conversion value and conversion value by conversion time.

John:

so I hope you got the concept.

John:

And if you have still some doubt, you can ask me inside the comment.

John:

Uh, If you have like this video, please thumbs up and share with your

John:

friend, family, wherever you can.

John:

And please subscribe to this channel to watch this kind valuable video.

John:

And that's it for today, and see you again.

John:

Thank you for watching.

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