Are you a busy mama struggling to find time to grow your client base? In this episode, we dive into proven, time-efficient strategies to help you sign your next 10 clients without spending hours on social media or paying for ads. I'm sharing tips from my new lead magnet, "How to Get Your Next 10 Clients Organically (Even if You Only Have 5 Hours a Week)," combining strategies from my $CHMONEY System & personal methods that have helped countless moms grow their businesses. Tune in to learn how to clarify your messaging, create irresistible offers, tap into your network, and consistently sign clients—all while keeping family life a priority.

💬 If you enjoyed this episode DM me on Instagram @momsdobusinessdifferent and LET A YOUNG THUG KNOW what you think!

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We focus on prioritizing the things that make you MONEY (aka learn the actions to sign clients)! Learn how to create an offer, 3x your visibility & leads, make high converting content, sell, and sign MVP clients who say “take my SCHMONEY.”

$CHMONEY is all about teaching you how to print money (legally). See you inside! 

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You literally cannot miss being in this powerful room and sharing the space with other moms who are on a mission to serve God and others by building a peaceful and profitable company. 

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Get the show notes here: 

Links and Resources

• Join the SCHMONEY Gang Email list for the TEA - CEO Corner Newsletter
• Kay Hillman Photography - Branding or VIP Experience
• Follow me on Instagram: @mrskayhillman
• Follow the podcast on Instagram: @momsdobusinessdifferent

Welcome back to the moms do Business different podcast.

I'm your host, Kay Hillman, believer wife, mama, and creator of the Shmoney Mama gang.

Myself and my team support mamas who are service providers and coaches in creating strategies that make buyers, say, take much money and create companies that bring in high cash months doing the bare minimum.

Join me for conversations on money, business growth, sales, productivity, and the mindset of being a mom who does business different mama.

Are you ready for the vibe?

Listen up and let's get this shmoney.

Hey boo.

Hey, happy Wednesday or whatever day you're listening to this on.

So I am recording this both on the podcast and over here on Instagram.

So we gonna see how this do what it do.

But today I want to come in and just talk about how to get your next ten clients organically, even if you only have 5 hours a week.

Now, you know me.

You've seen my time cards on Instagram.

If you're not on Instagram or not following me, go over to Instagram and you can see I have a saved light reel where I share my time cards and I share how much time I spend working in my business.

And some weeks I work, you know, 7 hours, other weeks I work 15, 20 hours.

Right?

But in all that, I usually am working a very like minimal amount of time, but I'm still able to consistently sign clients.

And so today I'm going to talk to both the podcast and to Instagram about how you can sign like your next ten clients organically, even if you have like very little time, which in this case, we're going to assume that you have about 5 hours a week.

Now, I have actually recently created a email, like a little word document guide that you can download if you want.

All you have to do is either dm me on Instagram, the number ten, or you can comment on this live.

And if you comment the word ten on any of my videos, you will be able to see or you'll be able to download this guide so you can grab that.

And that's going to really kind of walk you through exactly what I'm going to outline here in this episode.

Now, Instagram girl, I'm trying to record for the podcast, but if in the event my baby starts crying because he's been doing that lately, I'm going to cut you guys off.

I'm so sorry.

You can listen to the podcast episode or you can download the guide.

So comment ten or just like send me a DM with the number ten and I will send you this guide.

So, signing your next ten clients, it can be very simple.

Like I said, you know me.

You know that I.

I'm very intentional about how much time I spend in my business because I don't have a ton of it.

Right.

And most of us moms don't.

Most of us moms, we have other things that we're trying to do or things that we are focused on.

And so because of that, we have to be really intentional with the time that we do have.

Right.

And so I'm going to talk you through, like, eight stages or, like, eight phases that I recommend you go through at different points of the month so that you can consistently generate leads into your.

Into your business.

So.

And, of course, sign them into clients.

Right.

So, stage number one is to clarify your buyer and your messaging.

And I'm very intentional by saying, clarify you're a buyer and not your ideal client.

Client.

I think that for the last few years, we've been really focused on, like, ideal client.

Ideal client.

Ideal client.

But we need to be focused on your ideal buyer.

And I've actually done a podcast episode on this before.

I believe it's episode.

What episode is it?

It's like, episode one.

It's 197 on the moms do Business, different podcasts.

And in this episode, I talk about this concept called the most valuable payer, and essentially, it's the person that actually can invest and pay for your offer.

So it's not just the best fit client, but it's also the best fit client that actually has the money to pay you.

Right.

Because sometimes we created, and this is something that we're commonly taught, like, we're taught to create this ideal client Persona or avatar, but that person really doesn't actually have the money, or they're just actually not in the right mental position to make the investment into your offer.

Right.

Maybe they are not at the right stage they need to be at for your offer.

Maybe they are having some, you know, other things going on in their business that make them actually not the best fit for the offer, but because we want to help them, because we're trying to, you know, serve people, we say, this is our deal client, but instead, I want to flip that and say, you need to clarify your ideal buyer.

Who is the person that you can.

That you can actually support.

Right.

You can actually serve this person, but that they can actually buy.

Right.

They can actually pay.

So, yes, girl, go listen to the episode.

It's, like, 197.

You want to scroll a bit?

Because this was a long time ago.

I recorded that episode a long time ago, but episode 197 is a great episode to listen to.

So clarify your buyer.

Stage two or step two, is to create a high converting offer.

Notice I did not say high ticket.

I think that sometimes, like, you know, as someone who loves selling high ticket, I really enjoy selling high ticket offers.

I think that there's something to say if you're trying to get your next ten clients immediately.

If there's something to note that it's more important to have a high converting offer.

Now, there are a lot of things that go into this.

I'm only going to be able to share a couple of things, but I really want you to think about the offer you're selling and ask yourself, does this offer solve a very specific problem that people have right now?

And that's easy for me to deliver, right.

So does my offer solve a very specific problem?

Is it something that people need right now?

And is it easy for me to deliver if those three things are not there?

Your offer is going.

You might struggle.

I'm not going to say it's not going to convert, but you might struggle to get the offer to convert.

Right.

So if you have an offer, but it's not really like solving a very specific problem, like, people can't look at your offer and be like, oh, yeah, I know why I would join this.

Then maybe you need to rethink what you're promising or like, what the transformation of the offer is, right?

I used to have an offer in insanity.

It was an offer that literally would take me.

It was a photography offer at the time.

I was like, trying to do this whole vip experience.

And so what I did is I ended up creating this offer that ended up taking me like six weeks just to put.

Put it together for the client.

Then I had to do the photo shoot and then there was like three, four weeks of editing.

So, like, I had this big offer and like, yeah, I could have slapped like, the $10,000 price point on which I did, but even at $10,000, it was entirely too much work for me.

Right?

It was entirely too much work for me.

And honestly, the clients were, like, confused through the process and all the things.

And so I'm saying this to say, like, it was actually really hard to sell that offer.

And it wasn't a high converting offer because I had too many moving pieces.

There was a lot of stuff that needed to be delivered.

And people were just getting confused about what was the problem this offer was solving.

So to simplify a high converting offer, I really want you to think about what's the specific problem?

Do they need this problem solved right now?

And is it easy to deliver?

Because that second one is like really big.

Is it a problem that people have and they need to solve it now?

Because if it's not a pressing issue, people are not going to buy it, right?

That's like a key thing.

Like if people don't have, if the problem's not bothering them enough to invest now, they're not going to buy it, right?

So you want to really think about that piece.

So that's stage two or step three.

Two, however you want to call it.

Stage three is to tap into your existing network.

Listen, the leads, the money is already in your audience.

There are already people that want to buy your offer.

You have to believe that, okay?

Your friends, right?

Your past clients, your peers, now friends and family, you know, I know the whole thing.

They don't invest first, blah, blah.

That ain't true for me.

I can't relate to that because I got good friends and family and I pay my friends and family.

So I can't relate to not paying your people.

But I mean, I'm not saying that you should go and pitch your friends and family, but if it makes sense, pitch your offer to them, right?

Pitch your services or whatever it is to them, they might be a really good client.

Oh, my gosh.

Thanks, girl, for putting the notes in the, in the.

In the chat, the podcast you guys can't see.

But over here on Instagram, I have people that are putting the notes in the chat.

So I really appreciate that.

But so, so, yeah, in tapping into your existing network is going to be a great way to, like, quickly get in front of warm leads, right?

And when I say, like, getting in front of your network, I mean, think about your past clients.

Like, your past clients can buy from you again, right?

Like, they don't have to just buy from you once and that's it.

They can purchase from you again.

Maybe there are industry peers, people that you've been having conversations with.

Like, these people are your warm audience.

They're your existing network.

And there are people that you can actually sell your offer to.

I've actually sold like tons of offers to just my existing network of like actual past clients, colleagues, stuff like that.

Like, I've sold a lot of business to them and I've signed a lot of them as clients, literally, because I just leveraged the fact that, hey, we're friends and I already know you very well.

I know how I can serve and support you in your business.

So here's the next step, right?

So that's thing number three.

Thing number four is to build a personal connection with new leads.

So you talking to your existing network, right?

That's done.

Now let's think about creating new relationships, right?

So you probably have people on your email list that you have not, like, actively engaged with or connected with.

You probably have people that have commented on yourself on social media and you haven't had an active conversation with them.

So I really want you to consider, how can I build a personal connection with new people?

How can I take the people that are following me or whatever situation is, how can I take these people and really deepen that connection and conversation with them so that in the future or whenever you have a time, you can actually promote your offer to them, right.

So that's going to be the next thing that you want to think about.

And I want to remind you that we are doing all this for the purpose of signing your next ten clients.

So if you're trying to figure out, like, okay, well, I don't have a ton of time, I really want you to consider like putting those personal connections, because these connections can be your next client, your existing audience, your existing network, they can turn into your next client.

And this is why you want to do these things.

And I promise you it doesn't take a lot of time.

Like, I literally rotate and I'll share with the, I'll share the next couple of steps with you, but I rotate through these steps every single month.

And this is how I keep my pipeline full.

This is how I consistently sign new clients month after month after month because I'm just literally following through this framework.

And I know that, like a lot of times we want to think that sales is super hard or that it requires so much from us, but it really doesn't.

Like, a lot of this stuff is so simple and it feels basic and you don't want to do it because it takes time.

But, like, this is how you actually build a business.

Like, if you, if you pay attention, like, I love, I'm on this Mark Cuban kick right now and Mark Cuban, he, I think he's like the co owner right now because he just sold part of the Dallas Mavericks, it's a basketball company.

He sold part of it.

He sold 75% of them for $3.7 billion, $3.7 billion to sell a fraction of a basketball team insanity.

And he did that through a personal connection.

He knew someone that knew someone, that knew someone, and he built connections.

He built relationships, and that's how he ended up selling a whole basketball team.

Like, that's profound.

People do this in everyday business, but it takes some time, right?

It takes a little bit of time, but that doesn't mean that it's not a valuable thing to do.

So I really want to encourage you.

I know you might not have a ton of time, but listen, it's worth it.

He's so business smart.

I love learning from him, girl.

Dee, I love learning from, like, I mean, I'm just so blown away.

I don't know if you've watched the recent episode on Shark Tank, but recently on Shark Tank, they had this other guy come in, and I can't remember his name off top of my head.

He's a black man, though.

But, oh, my gosh, girl, when I tell you that he's super business smart and very financially savvy, I'll find his name and send it to you.

Because, girl, and I'm sorry to podcast.

Like, you ain't gonna know what I'm talking about right here, but there's a guy on Shark Tank that was on the most recent episode.

I think it was the episode that came out on October 20 and, man, chef's kiss.

So, yeah, so that was number four.

Stage five is to leverage your testimonials and word of mouth.

Okay.

This is probably, like, one of my favorite strategies.

I'm actually very, very intentional about leveraging my testimonials and word of mouth.

So my entire photography business is word of mouth and testimonials.

I don't post on social media over there.

Well, let me correct that.

I do use email marketing over there, but otherwise, everything is word of mouth and testimonials.

And so this is a really, really great option if you are really intentional about getting testimonials from your people and about incentivizing and encouraging people to talk about your offer or talk about working with you with other people.

And so I have just found that this one right here, like, literally, I have a whole.

The photography business is not six figures because I'm not actively working it anymore.

But at the height of that company, it was definitely bringing in six figures, and we were doing that all from word of mouth.

Now, we're slightly.

It's not super far under, but we're just.

I'm not pushing that hard for it, but in full honesty, like, that business like, I literally, I'm not blogging.

I'm not doing anything over there except for focusing on getting, you know, serving my clients really, really well so that they want to talk about me.

That's the other thing, right?

We're all good at what we do, right?

I'm assuming if you're watching this, if you're listening to this on the podcast, you are good at what you do.

So that is going to be the thing that's going to push people to go talk about you to others.

Right?

I was just talking to a client today, and she was literally raving about me on the call.

And I was just thinking to myself, you know what?

Like, this is how I want my clients to feel.

Like, I want them to feel so served and supported that they're telling me what I want to hear and what I need to hear to understand that, like, I'm doing a good job.

But also I know that this is going to have a ripple effect and they're going to tell others.

So you really want to, like, be intentional about how are you able to get testimonials, right?

Like, I'm really big on, like, I will ask questions.

Like, I will send surveys to my clients and stuff to get a testimonial from them.

I will be really intentional about.

I have, for my photography business, I have an entire incentive or referral program, right?

And that's how I leverage the word of mouth marketing.

So it's going to be a great other thing that you can do in order to get your next ten clients, period.

K is the best coach I've ever had, hands down.

Rose, I love you, girl.

Of course you would pop on when I'm talking about you.

So stage number six, or thing number six is to.

And look, I don't set all these stages before this.

And now I'm going to say create content.

Stage six is creating content.

But the key to creating content is that it has to be strategic content.

It has to be very, very strategic content.

And when I say strategic content, strategic, I mean focus on creating high impact content.

And for me, that's long form.

That's going live on Instagram while I'm recording a podcast episode, right?

Like, these are high impact pieces of content.

At the beginning of this episode and live on Instagram, I talked about another podcast episode I had done, and it was episode 197 of the Moms do Business.

Different podcast.

I'm on episode like 330 now of the podcast.

So this content that I'm creating here, that's long form.

It really is.

Strategic, because I'm able to refer people and point people back to other pieces of content very easily.

Now, the gag is because I know the girls, we talking about social media, okay?

But I love Instagram.

Okay?

I really do.

I love her.

She my girl.

And I know people say, like, oh, Instagram post only lasts 24 hours.

Mine don't boo.

I'm say that again.

Mine don't boo.

Mine lasts way longer than 24 hours.

Okay?

And it's because I reshare my content.

I will point people back to old pieces of content.

Someone actually dm'd me the other day, and they asked me a question, and I was like, oh, I wrote an Instagram post about this girl.

So, I mean, I know I get it.

I know it's not, you know, gonna get you a lot of visibility or whatever, but, like, I don't sleep on short form content.

I really don't, because all my content that I create is strategic.

It's to answer a question.

It's to identify, you know, a gap or help people identify where a gap might be.

Right.

So we have to be intentional about the content that you're creating.

You don't have to create more of it.

You just have to be very strategic about the pieces that you're putting out.

It's one of the reasons why even here on my Instagram page, momtubusinessdifferent.

If you're on the podcast, I'm talking to Instagram.

But, like, it's one of the reasons why on Instagram, like, I don't post a ton, and it's because I'm able to post just enough or what's most important and most strategic to reach whatever objective I'm trying to reach.

So if I'm trying to grow my audience and community, I might post more content that's, you know, maybe more awareness based.

Right?

Versus if I'm in, like, a conversion season, I might not talk to Instagram at all.

Or I might just post on Instagram stories since I know I can convert there versus, like, putting a bunch of stuff on my feed, right?

So it's about being really intentional and strategic about your content creation strategy.

Stage seven.

And then we'll wrap this up because I think there's eight.

Where's my 8th one?

Anyway, I'll find it.

So stage seven is to consistently follow up so that you can close the deal.

Right.

So we've done all this other stuff.

You've been, you know, leveraging your existing market.

You've been, you know, engaging with new people.

You're creating content.

Like, you're doing all these different things.

But now I want you to be really consistent in your follow up process.

Right?

So the thing that I see a lot of people fumble the ball, and, like, I've dropped the ball, too.

Like, trust me, I've dropped the ball plenty of times is that we might talk to someone and they might, like, kind of ghost us, or they might not, you know, say, yes, I'm ready to pay right now, or whatever.

And so because of that, we kind of fall back.

Or we're just like, oh, I don't think they're interested.

That's not true.

A lot of times people are very, very interested.

They just.

Maybe they forgot to press pay, right?

They forgot to hit the checkout button.

Right?

Like, I've had that happen to me where someone literally was going to check out and they changed their baby's diaper and forgot.

Right.

Follow up.

Okay.

The money is in the follow up.

I promise you, there is plenty of money in following up with people.

People just need to be reminded, right?

And so I always say, it's not if someone's going to buy from me, it's when they're going to buy from me.

Like, I truly believe that.

And unless someone straight up says, no, Kate, I never want to work with you, you are getting on my nerves.

I'm going to keep checking in, right?

And I'm not going to be, like, every single time, like, oh, hey, girl.

Like, I know you said you're going to just buy this thing.

Like, when are you going to buy?

Like, it's not like that.

It's more so, like a.

Hey, you know, just checking in.

I know we talked about XYZ.

I still have spots open for my Christmas mini sessions.

Right.

I just.

I just sent that message, by the way.

Um.

Cause I'm doing Christmas minis this year for my photography business, and I was telling someone, like, hey, you know, I know we talked about you doing holiday photos.

I have two spots left.

Like, are you interested in grabbing these or whatever?

Right?

If she says no, I don't care, somebody else is gonna buy it.

Like, literally, someone else is gonna buy it.

And that's the other thing.

You don't have to be so tied to this, because if the person you're talking to doesn't buy, I promise you, someone else will.

Right?

Because you have a what high converting offer.

We already talked about that in another section.

So the last step, which or stage, I guess we can say, is that I want you to get intentional about systemizing and, like, tracking your progress.

So we talked about, like, all these other things, and what I really want you to think about is tracking your progress in doing them, right?

So are you.

You know, like, I like to follow up on Fridays.

So maybe you have, like, a metric that you track every single week to just say, like, okay, did I follow up with people this Friday?

Right?

Like, that's a boy.

And you can just say yes or no, right?

Or I followed up with three people, or I followed up with zero, right?

So that you can track your progress and know what is or isn't working for you, right?

So maybe you.

You see that you're doing something over and over and over again, but, like, this is not yielding any results.

Maybe you're creating content, right?

Maybe on that, like, the content creation won't be getting the girls, okay?

Maybe you're creating a bunch of feed posts on Instagram, and it's just not giving what it's supposed to gave.

Like, you are not seeing any new clients.

It's been three months.

It's been six months.

And you just like, bruh, I'm tired of creating every day.

Okay, in that case, we need to.

Then we need to be able to look back at the data.

We need to be able to say, okay, what have you been posting?

What have you been talking about?

Right?

Do you convert somewhere else?

Right?

You may be creating Instagram content, but you actually convert on a podcast.

Right?

In that case, let's ditch Instagram and go do a podcast.

Like, let's just, you know, let the math.

Math.

Maybe you're.

Maybe you are creating Instagram content, but you convert better on lives, right?

That's me, okay?

I create Instagram content, but the girl converts live.

Okay?

If you can.

If I can get someone to watch me live or show up for me live, or, you know, really engage with me live, I can convert, right?

Like, that's.

That's where I focus.

So I want you to be intentional.

Like, this is gonna be the last stage of creating.

Like, knowing what your system is and then tracking your progress so you can see what does and what doesn't work.

Okay?

Like I said, this whole guide, like, I break it down even more.

Inside of my guide, all you have to do is comment.

I guess when this goes live, you can comment ten in the comments, and that will, like, automatically send you the, I need to name my bot.

I don't know what I'm gonna name my botanical, I named chat GPT Grace, but I don't know what I'm gonna name my manychat bot, but I got a name or something.

So if you comment ten, it will send you the download for that.

And then if you dm me ten, you'll also get it.

So you can do one or the other, but that will email you or that will send you this guide so that you can, like, get the whole breakdown.

And in the guide I also have, at the very end, I have like a little calendar, so you can't see it on Instagram, I mean, on, on the podcast.

But like, I have a little calendar inside there that tells you what to focus on each week.

And literally, this is my calendar that I use, and I rotate through this calendar literally every single week so that I can consistently grow my client base, so I can consistently bring in new leads.

And I mean, I do a few extra things, of course, but like, this is like the baseline framework.

And I just want to be very clear and say, like, I know that people try to make business seem, like, super hard, or, like, even in our own brains, like, we like to make things super complex, but I promise you, like, it's not that hard.

Like, it's not that hard.

It just takes discipline, right?

That's something that I don't always have.

So I'm not going.

I'm not gonna fuss at you about that, but it just takes a little bit of discipline to do things that feel boring, that feel like, bruh, I could have googled this.

Like, you probably could have.

You probably could have googled this.

Now it's time to actually implement it, right?

Like, that's.

That's where a lot of people get hung up.

It's sometimes hard to know how to implement certain things where it's hard to know what, what.

Like, what kind of content is actually strategic is the content I'm creating.

Actually strategic is, um, you know, is my follow up process solid, right?

Like, those are the things that, like, it takes a little bit of nuance to do those.

And I get that.

Right.

So I'm gonna help you with all this.

Grab the guide.

We can geeky more about it later, but, yeah, girl, that's it for this one.

Till next time.

I will talk to you later, darling.

Hey, I love the way y'all work.

Thank you so much for tuning into this episode.

I know you loved it, so go ahead and leave a five star review.

Make sure to share this episode and tag me at momsdobusiness different and at MrSK Hillman so a young thud knows it's real.

May you walk in your purpose and calling every single day to steward the life and business that God has called you to.

Until next time, let's get this money.