In this special kickoff episode, Tara shares an exclusive sneak peek into the introduction of the Scalable Expert book. If you’ve ever felt trapped in the time-for-money grind—juggling client work, managing a packed calendar, and wondering how to scale without losing your mind—this episode will resonate deeply.

Tara offers a behind-the-scenes look at the foundational mindset shifts that helped her move from overwhelmed agency owner to the creator of a scalable business. You'll hear the raw, unfiltered truth about what it really costs to stay stuck, and how to begin your own shift into a more scalable and freeing business model.

This episode lays the groundwork for a powerful new series designed to help you move from being the doer of your business to becoming its strategic architect.

📌 Chapters:

00:00 – Welcome + What to Expect

00:39 – Storytime: Introduction to the Scalable Expert Book

01:28 – Understanding the Time-for-Money Trap

02:54 – Redefining Success + Visionary Leadership

03:55 – The Client-Side Benefits of Scaling

04:06 – The Cost of Staying Stuck

05:02 – Awareness Questions to Reflect On

05:47 – What Comes Next: A New Way to Grow

06:33 – The Reality Check: Are You Ready?

07:25 – Preview of What’s Coming in the Podcast Series

07:57 – How to Take the Next Step (Book a Call)

🎯 Key Takeaways:

• Why the time-for-money model is secretly limiting your income, impact, and freedom
• The mindset shift required to go from “doer” to visionary
• The unexpected benefit of scalability—for both you and your clients
• 3 reflection questions to uncover if you’re ready to make the leap
• A preview of the Infinite Scale™ Method and what’s coming in the next episodes

If this episode sparked something and you’re ready to explore what a scalable business model could look like for you, book a free 30-minute discovery call with Tara.

👉 Schedule your call now

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

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Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:00

Welcome to The Scalable Expert, the podcast where we unlock

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: 00:00:03

the secrets to building a business

that grows with you, not around you.

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: 00:00:07

I'm your host, Tara Bryan, business

strategist, mentor, and creator

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: 00:00:11

of the INFINITE SCALE Method.

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: 00:00:12

If you're a coach, consultant, or

service provider who's maxed out

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: 00:00:15

with one on one work, overwhelmed by

the grind, and ready to scale your

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: 00:00:19

expertise into a business that works

for you, then you're in the right place.

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: 00:00:23

Each week I'll share actionable

tips, inspiring success stories,

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: 00:00:27

and proven strategies to help you

reclaim your time, grow your income,

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: 00:00:31

and create a business that delivers

results without sacrificing quality.

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: 00:00:35

Let's dive in and make your

business INFINITELY SCALABLE.

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: 00:00:41

Hey everybody.

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: 00:00:41

Welcome to today's episode.

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: 00:00:43

I wanna start this episode

just a little bit differently.

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: 00:00:47

I wanna read to you the introduction

to our new, the Scalable Expert

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: 00:00:52

book that's gonna be coming

out sometime in the future.

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: 00:00:55

But I wanna start by just reading

this introduction because so

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: 00:00:58

often the questions I get is,

like, what is a scalable expert?

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: 00:01:02

How do I know whether or not I'm

ready to become a scalable expert?

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: 00:01:08

We're gonna have a little story

time and then we'll talk a little

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: 00:01:11

bit more about the episode and the

introduction after I am finished reading.

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: 00:01:16

So the introduction, Breaking

Free From the Time to Money Trap.

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: 00:01:21

You sit down at your desk, coffee in

hand, ready to tackle another packed day.

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: 00:01:26

Your calendar is bursting with

client calls, project deadlines,

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: 00:01:30

and a growing to-do list.

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: 00:01:32

Despite your hard work and dedication,

you feel stuck in an endless cycle.

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: 00:01:37

You're working harder than ever

yet your results never seem to

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: 00:01:41

be aligned with your efforts.

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: 00:01:43

Sound familiar?

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: 00:01:45

This is a reality for so many experts,

service providers and entrepreneurs.

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: 00:01:50

You started your business with a

dream of freedom of time, income and

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: 00:01:53

impact, but somewhere along the way

you found yourself chained to a system

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: 00:01:58

that demands more and more of you.

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: 00:02:00

This isn't what you signed up

for and it's not sustainable.

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: 00:02:03

The good news, there's a way out.

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: 00:02:06

The Reality of the Time for Money Trap.

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: 00:02:08

For many business owners, the default

model is trading time for money.

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: 00:02:13

You provide a service.

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: 00:02:14

You get paid based on your time,

effort, and deliverables you produce.

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: 00:02:19

It's straightforward and easy

to understand, which is why

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: 00:02:22

so many people start here.

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: 00:02:24

But this model has serious limitations.

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: 00:02:27

Number one, your time

is a finite resource.

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: 00:02:30

There are only so many hours in the day.

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: 00:02:32

Once your schedule is full, your

income plateaus unless you raise your

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: 00:02:37

rates, gather a team or do whatever

else it is that you need to do to

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: 00:02:42

try and add more hours to your day.

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: 00:02:45

Burnout is inevitable.

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: 00:02:47

Constantly trading your energy

for income leads to exhaustion.

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: 00:02:51

You're not running a business, you

are running yourself into the ground.

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: 00:02:55

Growth is limited.

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: 00:02:56

Scaling requires breaking

free from this cycle.

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: 00:02:59

If your income is tied to

your availability, you're

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: 00:03:02

capping your potential.

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: 00:03:04

This is for sure what I ran into

as I was growing the agency.

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: 00:03:08

The more clients that I got, the

more we had to fulfill the more

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complex the business became, and

we just found ourselves in this

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constant money, for time trap.

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: 00:03:22

So what we have to do is

redefine what success looks like.

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Success in business is not about working

harder, it's about working smarter.

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: 00:03:31

To truly achieve freedom and impact, you

must shift from being the doer of your

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business to being the visionary leader.

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: 00:03:39

This means creating systems, frameworks,

and processes that allow your

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: 00:03:42

business to grow without requiring

you to be involved in every detail.

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: 00:03:46

Because here's the truth, scaling

isn't about making more money.

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: 00:03:50

It's about designing a life

and a business that aligns with

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your values and your goals.

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: 00:03:55

It's about creating something

sustainable, impactful, and liberating

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: 00:03:59

for both you and your clients.

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: 00:04:03

For me, one of the things that's key

about this is I always thought that it

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was all about how do I add more freedom?

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: 00:04:10

How do I add more ability

to grow outside of my time?

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: 00:04:15

I didn't actually think about how it

impacted my clients until I discovered

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: 00:04:21

how to start thinking from the perspective

of my clients and the benefit to

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them as well as the benefit for me.

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So more on that as we go forward.

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Alright, so what's the

cost of staying stuck?

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Before we dive into the solution, let's

take a moment to consider the cost of

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staying stuck in the time for money trap.

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: 00:04:44

One, you have missed opportunities.

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: 00:04:46

While you are busy managing the

day-to-day tasks or fighting fires in your

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: 00:04:51

business, you're unable to focus on the

strategic growth or new revenue streams.

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: 00:04:56

You have limited impact.

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Your ability to serve clients is limited

to the number of hours you can work.

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This prevents you from reaching

a larger audience and making the

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difference you are capable of.

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: 00:05:09

And, the cost of personal sacrifice.

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: 00:05:12

Your health, relationships,

and personal goals often take a

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backseat to your business demands.

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: 00:05:17

This imbalance isn't

sustainable or fulfilling.

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: 00:05:21

The longer you stay in this cycle,

the harder it is to become free.

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: 00:05:26

But here's the good news.

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You are not alone, and you don't

have to figure it out by yourself.

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: 00:05:31

The rest of this book is

designed to guide you through the

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transformation from overwhelmed

service provider to Scalable Expert.

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So the first step in this whole

process is just awareness.

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So before you can break free, you need

to recognize that there's a problem.

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So take a moment and reflect

on your current business model.

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Are you trading hours for dollars?

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Is your income tied directly

to your availability?

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: 00:05:59

And do you feel overwhelmed or burnt

out trying to meet client demands?

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: 00:06:04

If you answered yes to any of these

questions, it's time for a change.

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The good news is that you already

have the expertise needed to scale.

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What's missing is the framework to make

it happen and that my friends, is the

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INFINITE SCALE™ Method that I'm going to

introduce you to in the rest of the book.

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Alright, so that is that introductory

chapter to the Scalable Expert book, and

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I wanted to read that to you, just to

give you a sense for the possibility.

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If you are in that place where you're

trading hours for dollars, you're so

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busy fulfilling on the client work that

you have, you either don't have time or

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you can't picture what it looks like to

serve customers in a completely different

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way, then that's why you are listening to

the Scalable Expert Podcast, number one,

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while you may be interested in reading

the book or coming into to our world to

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learn more about the INFINITE SCALE™ M

ethod and how it may help you move from

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where you are today to where you wanna go.

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So I, I challenge you to answer

those awareness questions.

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Really think about that.

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Are you in a position where

you're trading hours for dollars?

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Is your income tied to your availability?

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The key for this, if you can't go

and do something else without your

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business coming to a halt, then you are

answering yes to that question, right?

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And do you feel overwhelmed or burnt out

trying to meet all the client demands?

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: 00:07:36

Are clients always asking for new and

different things or asking you for more

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and you are not able to deliver because

you just don't have the time or capacity?

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All of those things are clues that

there is a different approach that

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actually will help you build and

grow a company that will work for

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you instead of you working for it.

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So really think through those questions.

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All right, so that tees up a little bit

of a series that we're gonna have coming

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up here in the podcast, as we start to

strip away that sort of constant churn

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: 00:08:14

of more customers means more work, more

time, and less freedom for you to have

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: 00:08:20

to grow the rest of your business to

work on other projects or just do things

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that allow you to maximize your time.

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All right, so buckle up 'cause we're gonna

start getting into some of the concepts.

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If you wanna talk more about this, if

this, first introduction really resonates

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with you and you know that it's time

to start shifting the way that you

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show up, the way that you help deliver

awesome solutions to your customers

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and you are ready for something new.

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In the show notes, you can grab a time

on my calendar and we could just chat

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around what are the next steps for you?

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What does the model look like as it

applies to you and your business?

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So I look forward to talking to you.

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In the meantime, go ahead and answer

those reflection questions and then get

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ready for this series that's coming up

in the podcast to help you start taking

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the steps that you need to move forward

so that you can have more freedom,

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impact, and ultimately income in your

business as you continue to grow it.

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Alright, until next time.