Speaker:
Vic Elizabeth Turnbull: Hi, I'm
Vic Elizabeth Turnbull and I'm the
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founder of MIC Media, a podcast
production and training agency that
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helps good eggs to grab the mic.
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And today I'm going to give you a
tip about reaching a wide audience.
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So I run my podcast production training
agency, MIC media, and I get up to loads
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here from the day to day running of the
business, like all the boring financey
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admin stuff, then the exciting stuff
like planning, producing, recording
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and editing podcasts and also steering
the awesome team here at MIC to create
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fabulous podcasts for our clients.
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So we specialise in working with
who I like to call the good eggs.
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So the people that are doing good in the
world, like charities, social enterprises,
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folk in education or value led businesses.
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And because I'm not busy enough
at MIC Media, I also help to
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run a podcasting community for
podcasters from across the world.
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It's called MIC's Podcast Club
and the premise is really simple.
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We help each other to
make brilliant podcasts.
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So we meet every month online, and
It's a support group, come open Q
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and A, come networking session for
podcasters from across the world.
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And we've got almost 2000 members.
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We started in 2018 and in fact, that's
where the name of my company came from.
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So how did I get into podcasting?
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Well, I've been obsessed with audio
since I was a little girl, from
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making my own radio shows on a Fisher
Price cassette player with a plastic
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microphone, to recording the charts
on a Sunday night as a teenager.
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I went to college and uni and did really
hands on media production courses.
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Then when I left, my career took
a bit of a squiggly path into
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working with national charities.
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During that time I did a whole host
of fabulous stuff including event
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organisation, lots of marketing,
fundraising, TV production.
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I also founded and hosted my own
live radio show for four and a
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half years too in Manchester.
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So I was made redundant in 2017 and I
had a year of 'what the bloody hell am
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I going to do with my life?' I launched
my first podcast in:
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I had a daft little idea to marry my
love of working in the third sector
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with businesses and organisations.
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My huge passion of creating a level
playing field for people who want to get
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their voice heard or learn skills they
thought that were out of reach for them.
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My absolute love of amplifying
underheard voices and stories and my
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huge, huge, huge passion of making
nice things for people's ears.
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And so that's how MIC Media was born.
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It's set up as a social enterprise,
making it one of the only podcast
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agencies working this way and with
the types of clients that we do.
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Since 2019, we've made over 50
audio projects and trained over
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2,000 people with podcasting skills.
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We've worked with the likes of
Oxfam, the National Football
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Museum, Plan UK, and The Co op.
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We've also been recognised by
the British Podcast Awards and
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the Audio Production Awards too.
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What I bloody love about podcasting,
and especially with the people we
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work with at MIC, is its power to
positively change people's lives.
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You would not believe the impact
podcasting has on people that have picked
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up a microphone for the first time,
learned the ropes of audio editing, or
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for those that have shared their story.
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One person we worked with
said, "podcasting has given
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me a new lease of life.
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It feels like something I can do.
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It's been amazing.
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As soon as I started to learn
how to podcast with MIC, it was
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a light bulb moment for me, and
I'm very thankful for it all.
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It's not just around the
confidence of learning a skill,
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but people are telling me...
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even my own children, how much I
have grown in confidence as a person.
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I'm now showing other women in my group,
how to get involved in the different
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roles that make up our podcast."
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How amazing is that?
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Another story is we worked with an
amazing group of women, an organisation
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in Oldham, teaching their participants,
their community, how to start a podcast.
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Um, and there was one lady there who
said that it's the cleverest she's
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ever felt since she was at school.
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So it's a joyful, joyful experience and
one that not many people consider when
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it comes to podcasting is that positive
impact it can have on people's lives.
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And that's what we're
all about with MIC Media.
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A lot of the podcast industry is
centered around celebrities, sponsors,
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big names, big deals, listener numbers,
and for us it's all about that genuine
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difference we can make to people's lives.
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Now this particular lady in
question she used to join us for
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every training session every week.
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She bought some massive big headphones
and she sat there and she lapped it up
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and she shared her story with us and
we eventually made a podcast episode
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about her passion for gardening.
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So my big podcasting tip for you
is about reaching a wide audience.
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Don't even try.
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Look, you can't please everyone.
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Just imagine trying to do this.
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There's so many things to consider.
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Like, what pushes someone's
buttons over another person?
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How does each person prefer
to receive their information.
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What motivates each person?
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How do they like to be talked to?
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Bloody hell, it'd be
exhausting, wouldn't it?
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Then try thinking about trying to please
the people who will never be pleased.
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That's going to get tiresome pretty fast.
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Your podcast is exactly the same.
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The wider your audience, the more
that you're diluting your content
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to fit everyone's needs and wants.
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So focus on a specific audience,
the one that's going to love your
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content, take some value from your
content, eat it up and share it.
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To be frank, most people do
not care about your podcast.
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Focus on the ones that do.
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Where can you have most
impact with your content?
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Think narrow.
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Not wide.
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So thanks.
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I've been Vic Elizabeth Turnbull.
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I'm the founder of MIC Media, a
podcast production and training agency.
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To find out more about what we
do at MIC Media, head over to
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micmedia.co.uk or search MIC Media
on LinkedIn, Facebook, and Twitter.
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I'm also on LinkedIn too, Vic Elizabeth
Turnbull (there's a photo of me with a
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microphone in my face), and you can see
all of those links in the show notes.
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Thank you so much for
listening to Podcasting People.
