In this captivating episode of Maxwell’s Iowa CoffeeCast, presented by Wellabe, Maxwell interviews Robert Warren, the dynamic CEO of Hoyt Sherman Place, about the historic venue’s remarkable success and transformation. Warren reflects on a record-breaking fiscal year, with Hoyt Sherman Place hosting over 100 headline events and bringing in $6 million in ticket sales—more than double what it was when he first arrived in 2015. Warren shares his philosophy on curating the right mix of artists, from musicians and comedians to podcasts and free public events, that have helped Hoyt Sherman thrive and stay relevant in an ever-evolving entertainment landscape.

Listeners will get a behind-the-scenes look at how Warren’s leadership has driven both artistic excellence and financial sustainability. He discusses the venue’s new incentive program that rewards employees for their hard work during busy show weeks, fostering a passionate team dedicated to keeping the historic venue vibrant. Warren also highlights the restoration efforts that have enhanced the space, including backstage improvements that have made Hoyt Sherman more attractive to major touring artists.

Maxwell and Warren dive deep into the venue’s rich history, from its origins in 1923 as a vaudeville-era auditorium to its near-demolition before the formation of the Hoyt Sherman Place Foundation, which saved and revitalized the venue. The conversation also touches on Hoyt Sherman's unique acoustics, which have been praised by legendary artists like Peter Frampton and Ricky Skaggs, and the role of community support in the venue’s continued success.

Whether you’re a fan of the arts, history, or just enjoy hearing about how passion and leadership can transform a cultural institution, this episode offers a fascinating glimpse into the vibrant world of Hoyt Sherman Place and the people who make it thrive.