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Should I offer pro bono & sliding scale to everyone, or just the clients that ask?
13th April 2023 • Beyond the Session with Aisha R. Shabazz • Aisha R. Shabazz
00:00:00 00:06:31

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Have you ever wondered when you should reduce the cost of therapy

for clients? During this episode of Beyond the Session, you’ll be invited to think

about if it's better to offer pro-bono or sliding scale services right away or once

a client is established. You’ll also discover how to calculate how much free

therapy to give away.

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The audio for this podcast is edited by Aleksandra V.

The music featured in this podcast was created by MH the Verb and GR Stone.

Copyright 2024 Aisha R. Shabazz

Transcripts

Aisha:

Welcome to Beyond the Session with Aisha Shabazz it's

Aisha:

time for, it depends where I answer your questions with context.

Aisha:

Should I offer pro bono and sliding scale to everyone, or just the people that ask?

Aisha:

So in my opinion, both parts of those questions are the same.

Aisha:

I would adjust that question.

Aisha:

To be the following, should I offer pro bono and sliding scale services as

Aisha:

a front end offer or a backend offer?

Aisha:

And let me break that down a little bit further.

Aisha:

So a front end offer is something that everybody knows what

Aisha:

it is you're thinking about.

Aisha:

Looking at a menu, you see it right there.

Aisha:

Plain is.

Aisha:

Pro bono and sliding scale services are available.

Aisha:

Okay.

Aisha:

That is a front end offer.

Aisha:

Everybody knows about it.

Aisha:

A backend offer is something that's only available to people that,

Aisha:

in this case, are active clients.

Aisha:

And the reason why I like to distinguish between a front end offer and a backend

Aisha:

offer is, If you have anything that's a front end offer, you have to be

Aisha:

prepared to answer any and all questions that come through the door, and the

Aisha:

amount, the volume of people that are on the front end of your business,

Aisha:

people that are inquiring about what you're offering is a lot higher.

Aisha:

Then those who are actively on your caseload are actively

Aisha:

engaging with your service.

Aisha:

So you have to consider how many questions you want to answer about

Aisha:

your pro bono and sliding scale offers and services versus how many

Aisha:

questions you don't want to answer.

Aisha:

So that's the first thing.

Aisha:

The second thing is I want you to consider, How much you're going to offer,

Aisha:

and you can consider how much you're going to offer in a couple of different ways.

Aisha:

You can consider how much of a pro bono and signing scale offer you provide

Aisha:

based on the total dollar amount that you are in theory giving away.

Aisha:

. The second thing that you could consider is how many sessions you are giving away.

Aisha:

So see the difference?

Aisha:

It's the dollar amount that you're giving away versus the number of

Aisha:

sessions, and either way you slice it, you're still gonna be giving yourself

Aisha:

a cap to how much you can give away.

Aisha:

There are many industries outside of the therapy industry that offer

Aisha:

pro bono inciting scale services.

Aisha:

The legal industry is one of them.

Aisha:

Attorneys are oriented and trained to know and realize that pro bono services

Aisha:

is a standard in a lot of different law firms, and there are corporate law firms

Aisha:

that have pro bono programs, you know, community legal aid that is a pro bono

Aisha:

and sliding scale nonprofit that offers.

Aisha:

Low fee access to legal services, so they have a very well fine-tuned process

Aisha:

in their industry, even though legal services are known to be a high ticket

Aisha:

offer or a high ticket service where it's costing a significant amount of money.

Aisha:

For the time that you're working together.

Aisha:

So when people are in doubt of whether or not they're gonna offer sliding

Aisha:

scale of pro bono, I like to encourage people to consider other industries

Aisha:

outside of their own that are doing this.

Aisha:

So going back to how you would determine what you're gonna give

Aisha:

away, I don't think that it is wise.

Aisha:

for you to offer sliding scale and pro bono services from day one.

Aisha:

And the reason why this is, is because you don't know how much money you

Aisha:

really need to run your business.

Aisha:

And so if you are giving away money before you have money, then

Aisha:

you're never going to be able to hit this place of sustainability.

Aisha:

And I would much rather therapists give a service not expecting anything in.

Aisha:

I also would encourage people to consider, and this is within the

Aisha:

clinical context of our work, that transference and counter transference

Aisha:

that comes up the idea of gifting something in exchange for something else.

Aisha:

And I believe that when you have rapport established with a current client, you're

Aisha:

more likely to establish clear boundaries with someone rather than starting.

Aisha:

Offer with someone that you have not built rapport.

Aisha:

So one way to protect yourself from, you know, the slippery slope of just giving

Aisha:

away the farm is having boundaries on how much you're going to give away.

Aisha:

So let's just use an example of the following.

Aisha:

If your rate is $150 per session and you've determined that you can

Aisha:

allocate $1,500 a year to pro bono and sliding scale services, that

Aisha:

means that you have a total of 10 sessions that you can give away.

Aisha:

10.

Aisha:

Now, does that mean that one client is going to get 10 services on the

Aisha:

house or 10 sessions on the house?

Aisha:

No, that's not exactly what that could mean.

Aisha:

What it could mean is that you're going to slide the scale and

Aisha:

you're gonna say, you know what?

Aisha:

I will give a percentage or a flat fee reduction on the full.

Aisha:

So if you reduce that one 50 down to 100, you're giving away $50.

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