Hold up! Your welcome email might be losing your sales!

Yep, while most people are out here telling their rags-to-riches story and showing off their shiny success, smart marketers are doing something way better… and it’s working like crazy. 

If you want a welcome email sequence that gets read, builds trust, boosts deliverability, and makes sales, this is the guide you need. And it’s all packed into just five simple emails.

Let’s break it down step by step so you can copy it and get results fast.

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

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If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

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Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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00:01.56

Kennedy Kennedy

This welcome sequence actually makes sales. You see, most welcome sequences are really self-indulgent. Like, look how fabulous I am and all the things I've done. Or even worse, here's my rags to riches story. Boo.

00:14.10

Kennedy Kennedy

And nobody cares. So here's a really good welcome sequence that works really well right now. And it also brings in sales and helps you get more of your emails delivered.

00:25.84

Kennedy Kennedy

How cool is that?

00:53.75

Kennedy Kennedy

When someone first joins your email list, they just don't care about you. Think about it. When someone when you join someone's email list, you don't care about them. What do you care about? You care about the fact that you've got a problem or you've got something you want to learn and you think they can give you the solution to that problem. And that's the same for your subscribers.

01:09.23

Kennedy Kennedy

So I don't know why on earth so many people's welcome sequences start with their rags to riches story or this is my unique thing. They don't care. Right. They care about themselves and how you can solve their problem.

01:21.40

Kennedy Kennedy

So this is the email sequences. Five really simple emails you're going to send straight away when someone joins your email list. The first time a person, a new person joins your email list for the first time, this what you're going send them. And you're going to send it one or two hours after they've joined your email list.

01:37.25

Kennedy Kennedy

Why such a delay? Well, if they signed up for your lead magnet, the very first thing they should receive from you is not a welcome email. It needs to be the very lead magnet they asked for. So the very first thing they should get immediately needs to be what they asked for, the thing they bought, the here's my newsletter, the here's the lead magnet. And then one or two hours later, going to start sending the first email of this five-part email s sequence.

02:01.26

Kennedy Kennedy

And this is a really important email sequence because at the end of the day, this is your most read email sequence ever. Like you are never going to get this level of attention from people that you do with your first welcome sequence. That's why we're not going to start with a story about you because they just don't give a toss about you at this point. They care about themselves.

02:19.04

Kennedy Kennedy

And we're not going to waste this opportunity, right? So I'm going to give you a five email sequence that helps you with them getting to know you, you getting to know them. it helps you position yourself as having a unique way that's actually going help them and and and do this in a way that's different.

02:34.63

Kennedy Kennedy

And you're actually going to improve your email deliverability. It's really, really simple to do it. I'm walking the whole thing today. And look, we have to use this whole sequence because of two reasons, the human element and the tech element, right?

02:48.62

Kennedy Kennedy

Most other people who are talking about and teaching and even giving welcome sequences away and only teach the human element. They only teach the copyright element because they're copywriters. What you've got in this strategy combines both the technology of getting your emails delivered, make sure in the primary inbox, not in the spam, and also that copywriting element. Also what you should be doing with the psychology of those email subscribers. okay So the very first email that we're going to send is what I call the connect email.

03:18.03

Kennedy Kennedy

email. Okay. In fact, there is one single email strategy that has brought me in more than 8,000 paying students so far. And it's made us millions and millions of dollars for our business. And I call it the fast and forever email framework.

03:33.69

Kennedy Kennedy

And you can actually download that entire fast and forever email framework right now. It's completely free for being, for tuning in to this show. So if you want to go and download it, you can don't go download it emailmarketingheroes.com slash email.

03:47.05

Kennedy Kennedy

Fast email marketing heroes calm fast and it's free download on that page so in this Connect email what we're going to do is that this very first email is we're going to show people where else They can connect with us.

04:00.50

Kennedy Kennedy

We live in a world of the lowest levels of trust ever So what we're gonna do in this first email is show that we are three-dimensional We're not just this person who's gonna randomly show up with words in their email inbox We want them to connect with us and see us in different places, right?

04:13.80

Kennedy Kennedy

So if you've got a free Facebook group like we do, tell them about your Facebook group. If you're big on Instagram, I use Instagram. So here's my Instagram. Tell them where else they can come and connect with you, all right? And that means that they get to see pictures of you. They might see videos of you. They might see you interacting with people.

04:29.37

Kennedy Kennedy

But it lets them, even if they don't go and do it, which many of them will, but even if they go don't go and do it, they can see you're not just this person hiding behind an email address. All right. The next thing you want to do in that first email is tell them very clearly how often you are going to be in touch.

04:44.12

Kennedy Kennedy

You want to set expectations for these future emails so that your future emails are actually going to be successful. So if I say to you in my first email, hey, I'm going to be in touch with you every day with a brand new tip about about email marketing, how to make more sales from your emails.

04:56.99

Kennedy Kennedy

You're going to be like, this is awesome. Whereas if I don't tell you that and you download my lead magnet and then I'm in touch with you every single day, you're going like, whoa, what's with all the emails, dude? I wasn't expecting these. People don't like surprises. I don't like surprises, right?

05:10.31

Kennedy Kennedy

So you want to make sure that you say to them, hey, I'm going to be in touch with you every single day. I'm going to be touch with you every Friday. i'm going to be in touch with you three times a week. The more specific you can be about how often you're going to be in touch and which days it's going to be the better, because that gives people this sense of certainty, right?

05:26.58

Kennedy Kennedy

The next thing we're going to do, and this is a huge mistake, and it's a big lie that I see so many supposed experts talking about, but you've got to be careful with this. One of the big shifts we made In our first email of our welcome sequence, in this connect email, is we actually tell them about our main offer. We call it a Rome offer. It's your all roads lead to Rome offer. The thing you ultimately want all of your people to be in. So that might be your membership.

05:53.11

Kennedy Kennedy

It might be you at your core course. It might be your coaching program. We tell them about it in just a couple of lines, just a subtle mention on a big pitch in the first welcome email. Why do we do that?

06:04.33

Kennedy Kennedy

Because there are some people who are joining your list, who are joining your list to find out the biggest and best solution to their problem. And so you have better bloody well show up and tell them what the best solution is. And if anything like me, like most of us, your best solution to their problem is inside of your main core paid offer.

06:22.89

Kennedy Kennedy

We make sales from that very email. And it's not a big pitch. It's just like, hey, if you'd like to accelerate this, if you'd like to get to our top level program, this is what it is. You just make a subtle offer because then the people who are like, you know what?

06:35.85

Kennedy Kennedy

I just like to go head first into things. Those people are going to jump straight into that. I'm one of those people. If I've got a problem, like africa I know, for example, there's one guy called John.

06:47.41

Kennedy Kennedy

I've never bought anything from him. we We shared the stage at an event. And afterwards, I was like, do you have a community? Do you have something like to be around more people like you at your level? He was like, yeah, I've got this mastermind. It's 35 grand. I was like, I'm in. i had bought nothing.

07:01.98

Kennedy Kennedy

And then I went straight into my first interaction with them was what's the what's the highest level program you've got? And I joined immediately. There are, and it depends, obviously not in every area of my life, I'm gonna do that, obviously. Like i' only do some things at certain points I'm gonna do that, okay?

07:16.00

Kennedy Kennedy

So in this email, you really wanna be showing people how they can immerse themselves in you and your philosophies, your maxims, your your main beliefs around your topic. That's a really good place to link. If you've got like a YouTube channel or a podcast, or a private podcast, ah something like that, you should be linking to those as well.

07:36.68

Kennedy Kennedy

That first email is going to be like a menu of different ways these people can connect with you deeper, whether that's through more of your content, YouTube, Facebook group, ah your Instagram, that kind of stuff, or by enrolling on one of your but and one of your actual things they can buy, one of your paid products. And you also want to make sure you tell people about the frequency of your emails.

08:01.13

Kennedy Kennedy

That's the first email. That's what it should do. I think you can pretty easily do that. You know where they should be going. You know we should be doing. Email number two is a really simple email. I call this the engage and ascend email.

08:14.07

Kennedy Kennedy

Really short, really simple email. And the whole point of this email is to have that new subscriber reply to you. And the reason you want them to reply It's twofold.

08:25.09

Kennedy Kennedy

One is you want to humanize the experience in a world where there's lots of AI and everything's bloody automated. You want to really show and stand out that you actually care. They've got some significance. They matter to you as they should.

08:38.76

Kennedy Kennedy

but but And the way you show that is by actually saying, hey, you can reply to me. Because when i say you can reply to me, what does that mean? Hey, I'm going to read the replies. It's implied, right? So you say, hey, i want you to reply to me. And that deepens your relationship with that person.

08:52.51

Kennedy Kennedy

Next, the other good reason to do this is that it helps with your email deliverability. When Gmail and all of its buddies sees that a person app replies to your emails and you reply to them, which you should do as well, you reply to that reply, it says, oh, this is a conversation. This is a legit person.

09:10.24

Kennedy Kennedy

This is the furthest away from a spammer. Because a spammer, usually the replies will just go to a dead end, a black hole of the internet. But this person's actually engaging in a conversation. That replying conversation improves your deliverability score for all of your emails, not just for that contact.

09:26.63

Kennedy Kennedy

It's really, really powerful. And here's the really beautiful thing. A person who replies to you and says something and you reply back to them, this person is the most engaged person.

09:37.66

Kennedy Kennedy

So this is a really good opportunity if you have a call team, if you have some setters, if you have some kind of system where you can reach out with that person directly. This person is a really hot prospect that you can ascend. That's why I call this the engage and ascend.

09:53.68

Kennedy Kennedy

There are people who reply to our emails that we engage with directly, either by email, move them to DMs, move them to phone call or a Zoom call, and they buy because they just see the significance.

10:06.28

Kennedy Kennedy

OK, that's email number two. Email number three is what I call the contrarian email. This is where you're going to show up and show something and so share a story, something like that, which shows why your approach is different.

10:18.69

Kennedy Kennedy

And that's and that and because your approach is different, your results that you get are different. It's really important today with such a vast number of offers out there, lots of different people teaching similar stuff to you, promising similar stuff to you, that you show people why your thing is different. And therefore, it's more likely to get them results, because by the time that somebody comes to any of us,

10:43.59

Kennedy Kennedy

with with with their problem, they've probably already tried a few different ways of solving that problem. They've maybe bought some smaller things, they've maybe watched some free stuff, they've maybe tried some software if that's applicable, something like that, and they still haven't solved the problem.

10:59.88

Kennedy Kennedy

And that means they've now been let down a number of times. So if they don't clearly see why what you do is different, then they are not going to believe that you are any different to the other people.

11:13.68

Kennedy Kennedy

Therefore, they shouldn't buy from you. They shouldn't even really engage with your emails. That's why i want to do this in just the third email in this sequence. We want to say what we're doing is wildly different.

11:24.40

Kennedy Kennedy

So show them why your approach is different. In our case, I talk about the legit psychology that we use in our email marketing. Compared to what most people do, which is just copywriting, we use complete email strategy.

11:37.56

Kennedy Kennedy

We're not just about the the the copywriting and the words in the emails. We're about what's actually being said and why is it being said. And that has a bigger impact. You will, and obviously I say it much better than that in the email, right? So what is your contrarian approach that makes your results different, makes them more likely to be successful with your approach? Because remember, in sales and selling, all we're selling is hope.

12:00.89

Kennedy Kennedy

Think about that. All any of us is ever selling is hope. Hope that this time your solution will be the one that actually gets them the result.

12:11.76

Kennedy Kennedy

So make sure you're very clear about this is why my approach is different and therefore you're to get different results. Email number four is to simplify and amplify. In this email, what you're gonna do is you are gonna simplify everything and amplify what it is they're supposed to do and why it's urgent to actually fix it.

12:32.45

Kennedy Kennedy

One of the reasons that people come into your world is because they are overwhelmed. they've They've consumed loads of reels and Instagram and this and there some TikToks and and YouTube and some podcasts and they've read some books and they don't know how the pieces fit together.

12:47.72

Kennedy Kennedy

They don't know what to do in which order. They don't know what to start with or what to do next. And they don't know how to put them together into a system that actually works together. So your job is to say, hey, I'm the person with the plan.

13:01.70

Kennedy Kennedy

Don't worry, it is not as complicated as you're thinking it is with your overwhelmed current state. Really, it just boils down to this. And then once you show them how it's just this, you then amplify the importance of this by saying, but until you do this one simple thing, everything else is much more complicated.

13:22.48

Kennedy Kennedy

Everything else is overwhelming. And that's why it's urgent that we solve this problem. And that's why i want you to obsess and focus on just this thing. Of course, that thing is the very thing that you do.

13:35.20

Kennedy Kennedy

That's the simplify and amplify. OK, and the final email is the credibility lesson email. And this is where you're going to subtly weave in your credibility, maybe your experience while you're teaching a lesson.

13:50.44

Kennedy Kennedy

Really simple way of doing that. is by saying something. Maybe you've got a lesson you want to teach. Hey, I'm going to talk about um I email every single day. Maybe that's the lesson. The more often you email, um then the better results you're going to get. cause that's true. That might be the kind of lesson that I would teach. So let's use me an example.

14:07.48

Kennedy Kennedy

So I definitely taught that on stage hundreds of times at different events. So I might use the fact that I've been on stage at large events of of thousands of people as my credibility plane.

14:19.27

Kennedy Kennedy

So rather than just showing up and saying, hey, I'm really good, you should trust me because I've spoken on stage at lots of events and Rich Sheffron said this about me and I've sold this many millions of dollars worth of of of product and I've helped more than 8,000 paying clients. so That's all just brag, brag, brag and it doesn't have any value. No one cares. They're gonna be like, um don't care and shut down.

14:39.05

Kennedy Kennedy

And that's the way it should be. They're not really gonna believe you either. Instead, if you weave in some credibility you're like hey when I was speaking on stage at AdCon in London and there was a thousand entrepreneurs in the room There was an audible gasp when I told them that I email my list every single day And here's the thing when you email your list more frequently and then you tell and I would go on to the lesson about email frequency, but I wove in the credibility, okay or If it's not an event you've spoken at, maybe you haven't spoken any events.

15:09.29

Kennedy Kennedy

That's cool. Maybe you've helped a certain number of people. Awesome. Hey, one of the things I've learned in helping more than 8,000 paying clients is that every time we up the frequency of how often they email, we get better results. And here's why. And then go into the lesson.

15:23.58

Kennedy Kennedy

You see the same thing? I've woven in credibility of like, oh, this person's actually done this stuff. Because there's a lot of people who have just shown up as a coach today. And we want to show that you're not that person.

15:35.07

Kennedy Kennedy

The final thing needs to happen in this last email, and please don't miss this out, is that you want to hand over to the next email. There's going to be another email coming up. It's probably like an introduction to your offer or some kind of flash sale or some kind of other automated email coming up straight after this fifth welcome email. So make sure you hand over. And the simplest way to do that is to do what I call opening a loop.

15:58.13

Kennedy Kennedy

This is where you create a cliffhanger in the email. So you get to the end of that credibility lesson email and you say, oh, by the way, tomorrow I'm going to share with you the secret that has and then big exciting outcome.

16:09.16

Kennedy Kennedy

Really make it a cliffhanger like at the end of at the end of some kind of TV show. Tomorrow i'm going to reveal to you this big, really cool thing. And here's a really cool tip. Tell them what the subject line is going to be.

16:20.47

Kennedy Kennedy

Hey, the subject line is going to be the weird thing I do in my pants every morning. right It might be stardial. don't know what it is. right The weird thing I do in my pants every morning, make sure you look out for it. So you can bet your bottom dollar that tomorrow when that email lands that says, the weird thing I do in my pants every morning,

16:39.86

Kennedy Kennedy

they're going to go, oh, I recognize that. There is a sense of familiarity to that email. So not only have you teed up with excitement in the fifth welcome email, but you've also created some this this idea of familiarity in the next day's email, and you're going to see a huge uptick of the number of opens you get on that email rather than the usual decline that everybody else does. As you can see, there's a bunch of really cleverly purposely them together choreographed together emails psychology in these emails that each build up one on top of the other.

17:14.45

Kennedy Kennedy

And that's what this is all about. Go use this kind of welcome sequence and you'll notice that more people are replying to you. You're getting your emails inbox rather than spam boxed and you are starting to make more sales from all of your future emails as well.

17:30.21

Kennedy Kennedy

See you in the next one.