Do you know who your core customer is? The core customer is the buyer that you want to focus on. Your core customer loves working with you, would heartily recommend you, and willingly pays your full price. Your core customer is the top 20% of your clientele.

Consider the essential qualities of your core customer and take time to learn more about what makes them who they are. The more qualitative factors you have about them, the more you will understand what you need to do to more effectively engage with them.

For Bill, the core customer is highly motivated, open to growth, and a good personality fit. Give your core customer a distinct name to set them apart from your average client. By identifying just two or three clear characteristics of your core customer, you will be able to increase your effectiveness and engagement all around.

Resources:

Growth Navigator Coaching

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

Recruiter.com Short List (use code scaleup)

Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.

Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.

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