Professionalize Your Studio Practice with Business Training
Increasingly, artists are being asked to professionalize their art business, but as Cristina DiChiera so aptly recognizes, “In some instances, combining arts and business can be putting a square peg in a round hole,” but it doesn’t have to be with the right resources and training.
In this hour-long interview, Cristina talks about her career creating and implementing business workshops for artists with the Rhode Island State Council on the Arts and Mass MOCA, and her recent shift to Visual Arts Development Manager at Brown University. She underscores the importance of tapping resources at the local level through arts councils, professionalizing business practices, and incorporating them into studio time. With the advent of technology and the internet, it has never been easier or more imperative that artists take full advantage of the resources available to them and craft an art business that is sustainable through their artworks sold. She also gave us insights into using crowdfunding as a marketing and fundraising tool and how to choose between grants, competitions, and residencies.
Advice for our Business Accelerator Program on how to run a good business workshop for artists:
Glean topics from artists themselves
Understand the artist’s’ goals
Give good overview of the topic/overwhelming overview (make it brief)
Tease out each person strength – suggest areas where they can start to run their own affairs
Respect the time of participants – want to see artists succeed
Service providers are responsible to provide value in our workshops
Arts organizations as a tool for artists to up their business game