A simple challenge for you to make your communication even more irresistible …

Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog

Mentioned in this episode:

My new book is out now

You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And what to do about it? Find out in my new book “The PATH to Strategic Impact”: https://geni.us/the-path

New book

Welcome back to “Irresistible

Comunication”, two minutes, twice a week.

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No nonsense advice for

leadership communication.

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Picture this: you're addressing

your customers to tell them

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about your newest launch.

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You're proud as hell of what

you've built and rightly so.

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Now, how often do you find

“We” in your comunication?

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“We have achieved…”, “We

believe …”, “We are committed

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to …”. It sounds inclusive, right?

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But here's the twist.

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To your customer, it

can sound self-centered.

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Every “We” can unintentionally

create a divide?

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It emphasizes your perspective,

your achievements, your beliefs,

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but what about the customer?

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Where do they fit into this narrative?

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Now let's turn the tables.

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Imagine you're the customer.

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You hear a company repeatedly seeing “We”

and you start wondering: what about me?

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How does this benefit me?

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This is where the danger lies.

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Overusing “We” can alienate the

very people you're trying to engage.

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So, here's a challenge for you: for

the next week, consciously replace

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some of those “We’s” with “You’s”.

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Instead of “We have created

a new product”, try a version

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that starts with “You…”.

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Shift the focus from what you are

doing to what your customer can gain.

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This subtle shift can create

a world of a difference.

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It moves your communication from

company centric to customer centric.

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It shows empathy, understanding,

and a commitment to adding

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value to your customer's life.

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Remember: communication is a bridge.

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Overuse “We” and you risk

building a one-way street.

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But balance “We” with “You” and

watch how the dynamics change.

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Don't persuade harder, resonate stronger!

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That's how you make your communication

truly irresistible to your customers.

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Keep lighting the path and

share this with a friend!