How in the WORLD do you tell good stories on social media when folks have an attention span of like 2 seconds? If there is one person to learn from, my friends, I promise, it is Brendan Kane.

Brendan is the founder of Hook Point and has been a digital marketing leader since 2005. He has guided major brands and celebrities, pioneered the first YouTube influencer campaign, managed $200 million in marketing, and generated $1 billion in revenue.

Today, we talked about how you can drive your content and storytelling forward – even if it is on a niche subject. We unravel how mastery is important to your format and how batching may not always be the best approach.

ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/8 

TOPICS FROM THIS EPISODE:

• The generalist principle: Why you may not want to “niche down”
• Why batching your content may not be the best approach
• At what point do we “let go” as creators?
• Mastering a format vs innovation

Connect with Brandan Kane: https://brendanjkane.com/ 

Ask Heather a Question: www.heatherparady.com/ask 

Follow Heather on IG: https://www.instagram.com/heatherparady/

WATCH Episodes on Youtube: https://www.youtube.com/heatherparady