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[07] How To Create a Great Mini Marketing Message
Episode 717th February 2015 • TubbTalk: The Podcast for Managed Service Providers • Richard Tubb
00:00:00 00:43:14

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In this episode, Richard speaks with public speaking coach and trainer Alan Matthews on how to create a great mini marketing message. In our discussion Alan and I talk about:

  • The BIG mistake nearly all business owners make when they talk about their businesses
  • The key elements of a successful marketing message and a 60 second elevator pitch
  • Why using labels switches people off
  • How to use questions to grab attention
  • How to differentiate yourself from the competition
  • The importance of choosing, and addressing, a niche
  • How to use your marketing message to get more referrals

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