Jen sits down with Dr. Lucy Burns to discuss how she grew her health and wellness business Real Life Medicine from a side project to a seven-figure company.

Dr. Lucy shares the strategies that helped her reach that first million, the challenges of scaling even faster, and how she's refining operations to impact more lives while preserving work-life balance.

Episode Highlights:

✅ Standardise processes and train new team members to free up founder time for strategic planning

✅ Get an outside perspective to refine messaging for attracting new customer segments

✅ Measure key metrics to optimise marketing spend and identify conversion bottlenecks

✅ Prioritise building authentic human connections through content like podcasting

✅ Establish systems for maintaining quality as the business scales rapidly

🔗 Grab Female Fusion's Personal Branding Kit at femalefusionnetwork.com/brand

🔗 Find out more about Dr Lucy Burns at www.rlmedicine.com

🔗 Follow Real Life Medicine on Instagram @real_life_medicine

🔗 Check out the Real Health and Weight Loss Podcast at https://www.rlmedicine.com/podcast

About Dr Lucy Burns: Dr Lucy is passionate about health. She helps people optimise their health by improving metabolism and unpacking mindset. Dr Lucy was an “expert yo-yo dieter” and was completely addicted to sugar. She developed obesity, fatty liver and pre-diabetes. She has completely abandoned traditional dieting and embraces a real food lifestyle. She has lost 20kg (45 pounds) but most importantly maintained that loss for 5 years and now helps others do the same. She works with Dr Mary Barson and they have helped thousands of women change their health trajectory and reverse or avoid chronic disease