After Dinner Chats, Ripped Off Less Ep3: Emotion, Ethics & Escapades in Adland
Get ready for a rollercoaster ride through the sharpest minds and funniest misadventures in the world of media and marketing. Episode Three of After Dinner Chats brings you a triple-threat of insight and hilarity with Dilip Shukla, Claire Gleeson-Landry, and Philippa White.
First up, Dilip Shukla of Reset Digital will make you rethink everything you thought you knew about connecting with consumers. He’s all about ditching those dusty old metrics and diving deep into the why – the emotions that truly drive decisions. Dilip helps businesses stop flushing cash down the drain by ensuring their message lands when people are genuinely open, changing the way you look at things so the things you look at change. And you won't believe his "funniest moment" involving a very public, very bold claim about being the messiah of digital media, complete with plans for a posthumous webcam broadcast, eek!
Then, hold onto your hats for Claire Gleeson-Landry, the powerhouse from Goodloop! She’s on a mission to prove that doing good is good for business. Claire champions getting "ripped off less" by turning ad spend into a force for positive change, ensuring brands earn genuine engagement and eyeballs by connecting with what consumers really care about – a far cry from just chasing cheap clicks. Her funniest moment? Imagine a severe allergic reaction at a major awards show, a Kim Kardashian-esque makeover by a well-meaning stranger and still getting up on stage to accept the award. Only in adland, eh?
And rounding out our incredible trio is Philippa White of TIE Leadership. Philippa argues that the best way to avoid getting "ripped off" in the grand scheme of things is to invest in our "Return on Humanity." She champions developing those crucial human competencies – empathy, vulnerability, cultural intelligence – to build stronger leaders and more resilient businesses. Forget ruthless tactics; Philippa shows how genuine human connection is the ultimate power play. Her heart-stopping moment involves a luxury car, a locked-in toddler, 30-degree heat, and a very high-stakes game of "unlock the door, sweetie!"
Join us for an episode filled with considered advice on navigating the ad tech world effectively, complemented by some rather unforgettable personal anecdotes. This is a discussion that offers both strategic insights and engaging stories.
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