This week I interview my mentor and friend Chris Ducker. Chris is the founder of youpreneur.com—the entrepreneurial mastermind community that helps experts become the go-to leader in their industry. He's a serial entrepreneur, a highly sought-after keynote speaker, trusted international business mentor, blogger, and podcaster.

Chis has recently published a new book called The Rise of the Youpreneur. I wanted to bring Chris onto the show to talk about his new book and to understand how content repurposing factored into the planning, creation and promotion of a new book.

On the podcast we discussed:

• What a youpreneur is and what Chris' new book, Rise of the Youpreneur, is about
• How Chris's membership community roapmap and community content formed the basis of the book
• Book promotion largely focussed on repurposing content from the book
• Tips for writing a book based on your content

To find out more click here and to buy a copy of The Rise of the Youpreneur click here.