Join Stan Sthanunathan, CEO of i-Genie.AI, as he talks with Pam Forbus, Global Chief of Insights & Analytics at Mondelēz International, about how to earn a strategic business role by sharing relevant insights that drive business decisions. Knowing the question the CEO needs to answer is the start to pursuing insights that matter. To be a growth leader, the researcher must know what grows the business. Pam shares what it means to speak the language of the CFO, the office where decisions are often made.