Are you ready to take your brand to the next level? In this episode of Laquita's Toolbox, we're joined by media expert Mitch Carson, who shares his wealth of knowledge on leveraging media appearances for business growth.

Mitch, with his extensive background in television, speaking, and international media, provides invaluable insights on how to position yourself as an authority in your field. From local dentists to aspiring authors, he explains why media exposure is crucial for standing out in today's competitive landscape.

Key Takeaways:

• The importance of a clean digital footprint
• How to leverage media appearances for long-term success
• The power of positioning yourself as an expert through media
• Why investing in media exposure is crucial for business growth
• Strategies for repurposing media content to maximize impact

Highlights from our conversation:

• Learn why your LinkedIn profile is critical for professional credibility

• Discover the true value of ROI when it comes to media appearances

• Understand how to package yourself for maximum media impact

• Explore the difference between immediate returns and long-term benefits of media exposure

Mitch shares real-world examples and practical advice that will inspire you to rethink your approach to media and personal branding. Whether you're a small business owner, coach, or aspiring thought leader, this episode is packed with actionable insights to help you harness the power of media for your success.

Don't miss this opportunity to learn from a true media maven.

Tune in now and discover how to fuel your business growth through strategic media appearances!

Connect with Mitch:

LinkedIn: https://www.linkedin.com/in/mitchcarsoninstantcelebrity/

Website: http://www.mitchcarson.com/

Free Strategy Call: http://getinterviewedguaranteed.com/meetwithmitch

Connect with La'Quita:

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Back to another amazing episode of

Laquita's Toolbox. I am your host Laquita

Mondri and I'm absolutely excited to be

with you guys today. Listen, you guys,

those of you that are new to Laquita's

toolbox, welcome, welcome, welcome. Those

of you that are returning, you know the

drill. Get something to write with and

something to write on because you do not

want to miss any of the tools that Mister

Mitch Carson will be sharing with us on

today. Y'all. Y'all don't wanna miss this.

So make sure if you're in a place where

you can get something to write with and

write on, make sure you're taking copious

notes. For those of you that are on the go

and listening to this on audio or either

on YouTube, if you can't write it down,

hit the replay. It's a podcast, y'all. It

is a podcast. And this is going to be one

of those episodes where you wanna hear it

over and over again because my man Rick,

Mitch is an absolute phenom in his space.

And all of you micro business owners and

small business owners creators, you want

to make sure you're paying great attention

to what he says. But before we bring Mitch

on, let me take a moment to thank our

sponsors at Covenant Press. They are a

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Don't click off of those pop ups too

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you can receive some great savings on your

purchase with Covenant Press. Hey Mitch,

how are you? How are you? Welcome to the

toolbox. Well, I'm glad I don't know what

wrench I'm going to use, but I'll find

one. Laquita, thank you for having me.

Awesome. Awesome. Listen, I know you have

some great tools. When, when I was trying

to figure out what to name this, my son's

07 football coach. He knows our family

pretty good and he said, you modelies

always have a tool in your toolbox. You

guys always have something. And I was

thinking to myself, you know what? That's

right. We have tools in the toolbox. But

sometimes we need to know the right tool

to use for the right job to make that job

more efficient. And I couldn't think of a

better analogy really to explain what you

do in your lane of creating celebrities

that are on international stages. So for

those that might not know you, please take

a moment, Mitch, and introduce to us not

only who you are, but what it is that you

do well. Name is Mitch Carson. I have a

deep background in media. I was on live

television pitching products on home

shopping network between 96 and 98. I have

spoken on stages in 63 countries, have

been featured on television and all the

major networks worldwide that you would

know of. Some of you not heard of if this

is limited to America, but I had my own

show on CNN Philippines. I've been on CNBC

Arabia. I was just recently covered on

Channel News Asia, news eight in

Singapore. And I just came back to the US.

But I have my own show that broadcasts

here called amazing authorities on NBC. It

airs on AB NBC here in Las Vegas. So it's

only in the Las Vegas market throughout

Nevada. And I also get clients covered on

the network television shows here in Las

Vegas, guaranteed, within two days. Up to

four networks, up to four live tv. Wow.

Yeah. Wow. Wow. That's what I do. Wow.

Wow, wow, wow. That is, that, that's so

amazing. Absolutely amazing. Listen, I

know you guys were probably like, Mitch,

you do a lot international. Yep. I just

got back from three week tour in Asia. In

Asia. So you, you're, you are not only

doing what you love to do from a us

perspective, but you're able to help your.

Not only you, but your clients get to a

true international stage to be.

Absolutely, oh. Multiple times. So we were

having some really good conversations and

about, you know what, the power of pr, the

power of media. Why is it so important for

people that are in that lane of coaching,

speaking authors? Why is it so important

for those individuals to have good media?

Why is that, like the lifeblood of what we

do? Okay, I'll use a couple metaphors.

What's your favorite car? You know, most

people are going to come up with, oh,

Mercedes or BMW, but a fancy car, a nice

semi luxurious car like that, you know,

Bentley or what have you, gets up great

dressing on the outside. Without fuel,

it's not going anywhere. No, it's not

going anywhere. PR publicity is the fuel

that's going to make that prized car move

forward. It's everything. Yes. If you

don't have fuel, there's no fire. Right.

There's no oxygen. It's the oxygen that is

necessary to live and breathe in business.

The person that has the attention. You

know, there is an old expression, Laquita,

any publicity is good publicity. Now, it

may or may not be true, we could talk

about the current political environment,

and I don't want to go down that rabbit

hole, because that can create issues. But

let's just say they're both vying for

attention right now. Good press, bad

press. It's all about spinning. But you

can not have a conversation today without

mentioning Kamala Harris or Donald Trump.

They're in history and the Olympics right

now. We're during the throw of December

Olympics. Yes, there now it, if we were to

not have television, it wouldn't be

covered. There wouldn't be any interest or

be no emotion, no fuel to their political

game. If we go back to the years of the

early presidency, Theodore Rouse Roosevelt

and all of those presidents, early on,

George Washington was on horseback, for

Christ's sake. And then. And then it

evolved that they were the back of trains

in the caboose. They were in the back of

the caboose talking to a crowd without a

megaphone. Yes. They're just talking there

with their long mustaches and beards,

those presidential candidates, you know,

and they're in their pocket watches,

sitting right here pontificating. And it's

a live audience of people that are

gathered around listening to them. And

they're in the. They're in the caboose

going train station to train station

today. It's a caboose, but it's simpler.

It's digital. You can go in and get a lot

more attention faster. Everything is

faster today. Publicity is amazing. I'll

give you an example. Personal to me right

after 911, and I know you come from a

military family, there was the 911 event.

I was like any other red blooded American,

upset, wanted to enroll, you know, wanted

to enlist in the Marine Corps because I

wanted to go and blah, blah, blah with

those terrorists. You could fill in the

expletives. So I'll leave them out. This

is a clean podcast, okay. But I had those

feelings like anybody else did. But at the

time, I was way too old. I would have too

many injuries. There's no way they would

have taken me into account. So what was

the next thing I could do to help the

American Red Cross and the victims? I

felt. I felt compelled to give to these

people that had been victimized, the

families of the victims and the

firefighters. Yeah, yeah. All those people

that represent us in blue in New York

during that time of which. Right. You

know, we could get emotional about. It was

just sadeena. It's a sad event. Whether

the CIA was behind it or not. That's

another discussion with the sorrow that it

caused. It's doesn't matter who

orchestrated the event, the result is the

same. And that was devastation to the

american citizens and to the families of

the first responders and the employees,

government contractors and all of them and

civilians who are still exposed,

experiencing loss from their lost loved

ones. PTSD. Yes, absolutely. That's a real

thing. So, absolutely, I thought, how am I

going to give back? Some way I can donate

money? Certainly that's possible. I could

write a check. That's what we did back in

2001. You wrote checks. There was no

zelle. So I thought, okay, I'm walking up

the stairs in my building. I own an ad

agency in Los Angeles. That's where I

lived most of my life. And on the bottom

floor, as I'm walking up to my office

above the main floor, which, the showroom,

everything, I noticed a toilet paper roll

with the IR's 1040 form on it. And I

thought, you know what? Osama bin Laden's

face needs to be on a. I need to place his

face on a toilet roll so we can wipe out

terrorism and put his face exactly where

it belongs, in my butt. So I created the

toilet paper with Osama bin Laden's face

on it. That's on 912. Yeah. The next day,

I found a printer that could print these.

So I printed I don't know how many cases,

thousands and thousands of cases of this.

Wow. I hired a PR agent, and then there

were many copycats that came after me. But

I was first, and I hired a PR agent for

$10,000 a month. She only took me for

three months. She was honest. She said,

this will die out after three months, if

it even lasts that long. So I started

selling these toilet paper rolls to

military exes around the US. Overseas,

they would stock it. I also had t shirts.

It lasted more than three months. Well,

but I'm saying it was like a sky. I mean,

a rocket ship that took off. The phones

were ringing off the hooks. I fax

broadcast. That's the technology back

then. I fax broadcasted all these military

PBX was an order form because I had t

shirts with Osama bin Laden being chased

by the devil with a pitchfork. I had, you

know, I sold targets with his face on it,

golf balls with his face on it, with a red

x. I did all of this with Osama. He was

the man of the hour and the villain of the

hour, and I capitalized on it. And you

capitalized. Well, the profits went to the

American Red Cross. That was the way I was

able to make it. And I knew enough that in

order for me to get out there, I needed to

hire a professional. So 23 years ago is

when I launched my first foray into a PR

specialist. Now, the lady was great. She,

shortly after that, retired. The woman was

already about 70. She was done, and she

retired. So I couldn't hire again for

other campaigns because I saw the

incredible effectiveness. Now fast forward

the result. Immediately. I got interviewed

by Fox in LA. LA came out. They came out

with a crew and filmed me at one location,

a retailer that carried the toilet paper

in my showroom. And I also was covered on

CNN, Reuters, television. They came out to

record me. Then I was on radio stations

all over the world, and I got, I was on a

Sydney radio station, and the reporter

asked, is youre capitalizing on the losses

of others by selling your items? This was

a very adversarial conversation. Yeah.

From, from one of the radio shows because

you're an american imperialist. Oh, wow.

She called me that. I mean, Australia.

Well, reporters can be nasty. We see that

all the time. It's funny that you said

that because I, I have a podcast that I've

done not too long ago with the Canadian.

Yeah. And he wowed me. Did he get nasty

with you, too? No, he. So his just, his

opinions were really strong. He didn't get

nasty with me. I didn't agree with him.

Okay. I was just nasty. Yes. Like, how are

you this invested in what's going on here?

Yeah. I mean, it's almost like the hot

button of politics when you. Who you're

voting for. And I don't want to discuss

that because I only inflame some of the

listeners and viewers. And if I mentioned

that to one person, I said, well, I'm not

voting for this person. And he went crazy.

I started calling me names. Started

calling me names. I mean, my gosh, if I

were younger, it could have been a fist

fight. But I just, I just said, okay,

you're right. And I walked away. Didn't

get into it. So you got to be very

careful. But this lady assaulted me

verbally from Sydney, Australia, and she

called me an imperialist. She had no idea,

though. She didn't do any due diligence to

research as to your proceeds were going to

these very worthwhile causes that were in

support of military families and first

responder families. Well, she jumped, and

she. That was her style, you know. You

know, there are certain journalists in our

country who love to prick at people.

That's their way of garnering attention to

get a reaction out of people. And

sometimes you poke the bear and the

response isn't great. You know, I go back

to Mike Tyson being interviewed by, I

don't know if it was Don Lemon or somebody

else said, mike, you know, you're a

convicted rapist. And Mike went off on

him. He said, you're a piece of, you know.

And I remember that was a classic piece of

journalism. It's like, stay. You can stay

in your lane. You don't need to poke the

bear who want to piss off Mike Tyson for.

I wouldn't know. I wouldn't. If I had a

bazooka in my hand. That part. Yeah. You

just leave them alone. Leave the guy

alone. Leave him alone. He did his time

whether he was guilty or not. Another

discussion, but leave the guy alone. Yeah,

leave him alone. And these journalists can

be difficult, but you have to know how to

handle them. And you can either engage

with them. And I remember Socrates gave a

little bit off topic, but it's a great

takeaway. Socrates had a quote, if you

argue with someone, you've acknowledged

their worth. Come on. I like that. Yeah.

And if you're not going to argue with a

five year old, there's no. Not at all.

They're not your equal. So if somebody

who's a numskull wants to pick a fight

with, you simply don't respond. That's the

best response. No response. Because that

is the response. Yeah. They're looking for

you to feed into that so they can go

deeper, give them no fuel. Right, right,

right. No answer. So I use that. I learned

a lesson from the 911 experience and what

I'm saying, the sales died off after about

six weeks. Okay. Yeah. There were no more

phone calls coming in. The PBX has stopped

reordering because the emotion, that's my

takeaway. I want to share with people. The

emotional buying is not permanent. There's

a difference between a trend and a fad.

This could have fallen into the category

of a quick fad. Fad. Shorter trends can be

much more extended. Right now we're in the

trend of AI. This is true. Yeah. So that

is a longer term capitalization of

piggybacking on that. It's called news

jacking. I jack the news. I piggybacked on

the news of 911 in order to profit, in

order to contribute. Why did I sell? Well,

I made it very clear profits went to the

victims of 911, of 911. So it made them

paying the price without question. Without

question. Because people want to support.

Well, they, you know, because you can buy

product a or product b, if one has, and

it's the same price, or maybe even if it's

slightly higher. And product a is

supporting the American Cancer society and

your mother just passed from breast

cancer, who are you gonna buy from? I'm

going to buy that times probably whatever

I can afford. Exactly. You're gonna buy

product a because it's supporting

something that's emotionally attached to

you personally. We always bring it back to

a personal level when we buy. And proper

pr can position us in a way that we become

the obvious choice. That's the key. It's

the obvious choice in the marketplace. If

you have enough credibility, like what

you're doing with, with your television

on, Roku and all these other things,

you've got the podcast doing all this.

You're the obvious choice for me. Why I

chose to invest in your podcast, because

you had it all well laid out, Laquita, and

thank you. Yeah, you did charge, but you

were very clear and specific about what

you offer, and I thought she could be a

good collaborator also. And then we've

discovered through our own discussion that

we're there and that comes through. Yeah,

your pr on the place that you posted was

great. You filled it out. You ticked all

the right boxes such that you got my

attention. And PR is about getting the

right attention. So, yes, with, with our,

with our, with content creators,

publisher, not, excuse me, content

creators, authors, speakers, coaches that

fall into that. Into that space. When you

looked at the things that I had laid out,

I've been in, I've been doing this for

quite. For a little bit. Okay. What is it

that, I guess two tips that you would give

to that community, to this community to

say, these are the things that you need to

lay the good groundwork, a good

foundation, so that then when they come to

you for pr work, they've got those

building blocks already there for you to

work with. Okay. Superb. Question number

one. It's about deleting. Okay? Because

here's what happens if I package you up. I

talked to Laquita. I'm going to use you an

example. You say, Mitch, I want to get on

tv in Las Vegas. I'm all in. I know the

value. I want to get on tv. I'm going to

look at all your social media because we

have to drive it. They asked for all those

links. Now why are they asking for all the

social media? Because before I get

confirmation that I can book you, after I

try to put you in a nice Tiffany box

that's all blue and white packaging,

you're you're looking the bomb. They're

going to do something that is important as

a verb today. It's called they're going to

google you. Yes. They are going to

investigate Laquita Manley in depth.

They're experts at journalism. Journalism.

Journalists dig. Yes. They are looking to

find reasons not to book you. That may

sound contradictory, but they've got to

find clean images because they don't want

any backlash later. Okay. Their job is to

find reasons not to book you. If you are

representing a christian ministry, for

example, I know that's something that's

important to you. Yes. And they go and

look on the, wouldn't be on your LinkedIn

necessarily, but let's say they go look at

your Facebook or your TikTok. If you had a

tick tock. I don't know if you do or not.

I do look. Okay. But if you are on tick

tock and Facebook, drinking alcohol,

drunk, slumped over, vomit is there, and

if you're tick talking, showing all your

body parts, let's say, in non respectful

ways, first of all, your husband would be

pissed off. Absolutely. Well, that would

go over well. You're, if you're not, if

you're not represented well on your

TikTok, which is public information

forever because people can screen capture

that. Yes. You don't have all of that.

Like I tell clients, delete all pictures

of you being drunk. Delete all pictures.

Unless you are a model and a swimsuit

model. If you're in a bikini and you're

bent over and they're taking pictures from

behind and you're bent over thinking that

that's cute and you're looking back

because we're seeing your butt crack.

Clean that off. Clean it off? Yeah, clean

it off because I won't represent you and

I'm not a square. I just know you have to

be a square in order to get on major

networks. Networks, yes. That's, that's

real good. Especially in this age of, I

think, misrepresentation of the word

authenticity, because being your authentic

self does not necessarily give to me, to

me. To me, it is not an excuse to be, I'll

use the word unseemly. Can I use that

word? Unseemly? Yeah, let's say lacking

self respect. How's that? Yes, that's real

good. That, that's real good. Because no

matter what my opinion is and what I'm

doing, there's, my grandmother taught me

that there's always a way to do anything.

There's a right way. And then there's

another way. Well, your grandmother's

right. She generally is. She generally is.

But, you know, one of the things I say,

Laquita, to people is, before you post

something, what would your grandmother.

Have said, that's real good. That is real

good? Will it. Will it pass the

grandmother test or some of the things

that I tell Yden, you know, young women,

when I'm talking with young women, is

especially young moms. I'm a mom, but my

children are adults. Right. Is this

something that I want that could

potentially come back and cause one of

your children to be ridiculed because of

something that you've said or done and put

out into these Internet streets that will

never go away? Yeah. Even my generation

there. If you had done a spread in some of

these magazines, that may or may not, or

if you were a stripper in a past life, but

today, if you are a stripper, you're.

You're doing nude modeling, or you've got

an Onlyfans. Good luck finding a

respectable husband. Good luck, lady. You

may be making big money. You have fancy

emblems on your nails when you get your

pedicures and manicures and facials. Yeah.

What happens when you are now 30 years

old, the clock is ticking, and you decide,

you know, I better marry up quick before

the Botox doesn't work anymore. There you

go. And then, you know, and the great

prospect is there that may be the guy that

you've been waiting for, the perfect man

that you could bring home to mom. Mm hmm.

And then he finds out you were on onlyfans

for two years with every Tom, Dick, Harry,

Bill, Sam, Steve. Get all the names of the

Alphabet in the. In the name game. How is

he going to do. How is he going to do

that? That he would have to be a type of

man that I've never experienced or the.

The gentleman that we know, my cousin, you

know, friends, family, loved ones that are

single men. That is not prospective wife

material. I could not agree with you more,

but we live in a time where we're told

that, oh, no, that's judgmental. I mean,

that person has a right to judge whether

or not they want to be with you based on

your past, present, and potentially future

actions. And that's what media outlets are

going to do as well, like your past,

present, and potentially future actions.

What I hear you saying is they're going to

look at that 100% to say no. And if they

are looking at that and they see that you

have positioned yourself on with your

digital footprint. Your digital footprint

has now positioned you to be exactly who

you say you are. So that means in the

future, your probability of still

remaining that person is solid. So maybe.

Let me give you a chance. Yes. Keep it

clean. I think we both agree on this. Run

it by. Whether your grandmother's alive or

not. You remember her. She baked cookies,

gave you warm milk. Run it by. Would

grandma have approved this? Would she have

given. Would she have given you the stink

eye and the switch? Or would she have

given you a lovely lance? Yeah. Or. Well,

you know. Yeah. Yeah. When I grew up,

there was, go, Mitchell, go get the

switch. That I grew up just like that,

Mitch. Yeah. You can't do that today.

Can't spank your children. But my

grandmother, she shook me. Oh, yeah. And

you're. You're getting the belt. That was.

Yeah, absolutely. So we have to make sure

that our digital footprint is clean. Yes.

What is another thing that. That we need

to make sure that we have in place? Okay.

Digital footprint. Okay. Part of that

footprint, I'll get very tactical.

LinkedIn is critical. Yes. LinkedIn is

critical. Must have an all star profile.

Content needs to be somewhat regular. You

don't have to post every day, but that's

where people look. They look at your

Facebook, your personal and your business

page, if you have that, and your YouTube,

if your market is. You're the gaming

people. All right? You could be on tick

tock, but keep it clean. You know, just

use good discretion. Again, bringing in

grandma. And I think it matters. Social

media matters today matters. How many

podcast interviews have you done to prove

your expertise? That's. Yes. How many

radio shows have you been on in order to

prove your expertise? How many online

publications have someone written about

you? Have you been covered on to prove

your expertise? That's real. Yes. All of

that matters. Yes. All of that matters.

You're dressing these. Is your website

clean? Does it say 2022 at the bottom, or

is it up to date with 2024? Little hinges.

Swing big doors. I like that. Little

hinges. Yeah, little hinges. Swing big

doors. Take care of all the little hinges.

Make sure that they are greased and ready,

they don't creak, and they're tied down

and they're screwed down really good in

the door frame because that you want that

door to swing freely without any

squeaking. And if you've got nasty, nasty

stuff on anything, you're going to squeak

when that door opens. Right? You want to

avoid the squeak. Okay. And listen, guys,

ladies and gentlemen, the reason for the

question is this. I've been in the

coaching space for a long time. And what I

have found is a lot of people have the

financial ability to hire, but they

haven't done the groundwork. And when you

haven't done the groundwork, it doesn't

matter how super, fantastic and wonderful

your coach is, you put them at a

disadvantage with being able to help you

the way that they can to their fullest

capacity because you haven't done the

work. Unless you've hired a person as a

coach, that's going to be your

implementation coach to help you through

each one of these processes to make sure

you build up that good foundation. 100%.

Absolutely. So either way, you have to do

the work. We cannot do it for you. You

have to be willing to do the work even as

a doing implementation processes. Because

I believe, Mitchell, of some of these

things that we're talking about right now,

you do assist your client with helping to

put those pieces together 100%. Like I

helped them create the one sheet that's

for podcasting or other media experience.

It's the, it's their media balance sheet,

the media snapshot of what they've done,

what they offer. So look at it very

quickly. It's there. It used to be a big

media kit. Today it's a snapshot of maybe

links. For them to go and dig deeper of

all your media experiences. I think

that's, that's important. This is real

good. Like, and I really love that Mitch

is bringing up some of these points

because recently, just in July, I had an

in person event work, a conference called

the TV Media Tour. And that was the

purpose of the tv media tour. We had

subject matter experts that were teaching

workshops and the deliverables. What the

attendees received was a podcast interview

on my show that streams on the Roku, Apple

and Amazon. They received a professionally

written press release. They had a micro

photo shoot to where they got five poses,

you know, a couple of different headshots.

And so I call it three quarter from like

the waist up. What they need for their

media kit or for their one sheet? One

sheet, yeah. Yeah. And I, through all the

relationships and partnerships I have, we

were able to have a local media outlet

there and a local radio station as well as

an Internet radio station, so that they

could get the radio interview, the podcast

interview, and a magazine article written

for them as what they walked away with at

the end of that two day conference, had

numerous workshops, or at least eight

workshops, four workshops a day over the

two day period. And you really spoken to

all of those deliverables that what we

need. We even had a publisher on hand to

talk about the importance of publishing.

Yes. And why you need to write a book. And

I know that's something that you really

hone in on the importance of having a

book. Why is that so important? Because

many people graduate from college. I have

an advanced degree. I have an

undergraduate degree. Okay. That's common.

I am a much smaller group. I'm in as much

smaller, more established club or

fraternity of authors and authorship. It

also shifts the mind because my biggest

enemy exists between my right ear and my

left ear. And I believe I deserve to make

riches because I'm a multi book published

author. Yes. And when I wrote my first

book, my income went up 16 fold because I

felt I deserved. I believed I deserved. I

had done more than the other MBA that I

went to school with. And, you know, we had

this. The ceiling at that point in my life

was, oh, if I make six figures, that's

good, that's good. Peanuts compared to

what I then be allowed myself to earn.

Because I was a published author and as a

book author, and I've got a copy of it

right here. This was a self published book

that I wrote then. I was published by John

Wiley and Sons right here, called the

silent salesman. Once I did that and

became a published author, event producers

opened their doors to me. Yes. So those

were two big hinges that I greased up and

pushed open. They opened the door tenfold.

I was booked solid. And then with all of

my tv experience and the fact that I've

been. I'm a published author, I have never

had to market myself as a speaker.

Laquita, you're automatically a subject

matter expert in a lot of areas. Yeah. And

I would speak at a conference. Now, I will

say, I am a very skilled professional

speaker. I've been at this a long time.

I've honed my craft. I've put in the

necessary work to be effective on stage,

and I teach others how to work a room, how

to sell from the stage. And as a result of

me being on these stages, event producers

are sitting in the audience, they've

invited me to speak on their stage. And

then it snowballed. And it's continued to

snowball. To snowball. Yeah. And now it's

a virtual. These are virtual stages in

many cases, but it opens up. As much as I

have wanted, I've been booked. Wow. I

haven't had to submit my media kit like a

lot of other people, and it's necessary

now, if I'm to be asked by Joe Blow, the.

The producer of XYZ event. Hey, send me

your media kit. I can send it to them, you

know, because I've checked all the boxes,

I've got all the media, I've got books.

I'm already the expert that they need in

order to market to get butts and seats.

Because to fill events, you need credible

speakers that draw people in based on

their individual credibility and interest

level. Yes, absolutely. So you, like, you

produced this media event. What did you

charge for that? About five grand to come

in. So, no, it was my first event. And I

must admit the idea was great. The

overwhelm was greater. We priced our top

pack, our, we put one package and it was

$454,500 or $4,400, $450. You are ten

times off the market there. So I did learn

that in the planning as I went. Oh, my

gosh. As I went through. Yes. So I've done

events like this all over the world, and

I'm saying this from experience, but

people would speak at my speak in Dubai

event, they paid $12,000 and all those

deliverables to speak on the stage, get a

recording of their speech, to get branding

photography, three, four poses. And then

the upsell was more poses to then get

interviewed on a radio show, to be

interviewed by CNBC Arabia. All of these

were promised deliverables. $12,000. Wow.

So I did learn that after the fact, as we

were putting it, as I was putting it

together, as the ideas were coming and

putting it together, it's like, wow, this

is amazing. But you did the first one. I

did the first one. Now with the second

one, be priced at that. Absolutely not.

No, we will not. Not now that you met

Mitch. I'm gonna, I'm gonna push you. No.

Yes. Absolutely no. Way too cheap. And it

was. And I did not charge the speakers.

Yes. I learned a lesson. So here's the

thing for me, and what I like to encourage

the toolbox listeners is there's no

failure in trying. I've tried it. I

learned it. I learned what I needed to

know. And in that if we would call them

mistakes, those were just learning

opportunities. So now I'm right. And so

now I'm already planning the second tv

media tour. I started actually planning

the second one while, like, more than

three quarters of the way through planning

the first one. Awesome. About halfway

through, I realized I had done this all

wrong, but I had to finish it. So about

three quarters of the way, I started

planning for tv media tour number two. And

it's definitely different than tv media

tour. It's better it's better. I love the

podcast idea. Obviously it feeds in your

core competency. I love the photography.

Nobody has enough. You have a, you know,

person with a mustache there and an

earring that takes the photos. You, the

local media is there, and if they speak on

the stage and you give them a recorded,

you know, from a couple. From a two camera

shoot. Yeah, golden. And I mean, that's

exactly what happened. From a two camera

angle. Yeah, you were just, pricing was

too cheap, but it's not. You didn't make a

mistake. You learned from it. You said,

yeah, I learned everything. I learned from

that. And now tv media tour is going to be

fabulous in 2025. But in the. And the

point of me doing tv media tour is with

building the podcast and growing the

podcast and building and growing my new

network purpose place network. Where we're

bringing on other tv show host is this.

These are the deliverables that I know

that they need in order to be successful

at what they're doing. Because at the end

of the day, everybody wants to monetize,

as you should. But if we have not laid the

groundwork in doing these things to get

the media to get your one sheet done or

the media kit, you know, whichever one you

want to call it, then how can we monetize?

Because if I haven't done those things

that mean I'm not visible, I have no brand

recognition other than those who I really

know, who really know me and really trust.

But those are not your ideal clients. Your

ideal clients are probably going to come

not in your immediate circle, and that's

where your monetization is going to start.

And so we have to position ourselves for

that. And so that's where that idea came

from. I wanted to be able to show my

followers, as well as those that are

partnering with the network. This is what

we need from you guys. This is why we need

it. And to be able to have you here today

as a professional in this space is

phenomenal because I think we undervalue

it because we hear it so much. There's a

lot of white noise in social media about

all of these things, but the necessity of

it, I think people truly underestimated

the power of having these things done to

get in media, because we'll get, like you

noticed, my platform was a pay to play.

You understand this, the potential and

then value of it. So you did it

immediately, right? And so let's speak to

that, if you will, for a moment, because

you're getting people booked on these

stages and platforms, but how often do

they have to pay, whether it's paying the

platform directly or even paying the money

to get there? Well, they. But I. Here's

the challenge. As an event producer, I'm

not putting you on my stage unless you're

packaged correctly, because the hardest

job for any event producer is putting

butts and seats. That's expensive. That's

expensive. It's very expensive. And you

have to justify you first. You got to

bring people in. So let's say it costs

$400 if you run a ads on Facebook, $400 to

get a customer. So they're sitting in your

platform and they've, they've spent a come

to your event, you're 300. Negative 300 in

the hole right away. Customer. Yeah.

Without. And of course, the venue cost.

And if you're including any food. So let's

just say you're out $400. Mm hmm. For that

person to be sitting in your seat, taking

your goodie bag and taking your water and

sitting there, you now have an uphill

battle. Yes. You've got to sell them to

recover that 400. And optimally, you've

got to shoot for more than that so you can

make money. You're not in this for

charity. No. So sponsors come in as part

of the offset. When I've run events, you

got to have somebody and you got to give

the sponsor stage time, and they're

selling against you. So that's a model of.

Okay, they might be taking cash out of the

potential money that you're going to whack

their card for. Right. They might have a

$10,000 limit. And if the sponsor comes in

and their product or service competes with

you, you got to be careful of that. If

they're selling a $3,000 product, that

means the gap is only 7000 for you to sell

a high end product. If they're even

willing to give you that seven grand, some

people are going to say yes, some will say

no. You got to look at all those, those

elements. I mean, I I've been involved in,

in these events where I've certainly

offset the costs by gate charges and

bringing in sponsors. Bring photographer

that is there. They've got to come for

free. Yep. And they'll do the first three.

It's their job to upsell. And maybe you do

a rev split on the upsell. Yeah. You see,

that's how you help offset some of your

costs of putting butts in seats. And the

same with the radio show. You know, maybe

they'll get some advertisers. I mean,

there are ways of doing this. It's not

you. They're not privileged to come. Their

privilege is working with you with the hat

around. You know, you're not paying for a

photographer. You're giving them a

platform to sell services. They are not a

cost. They are not a cost. They're

investing. You're giving them a platform.

I mean, I know I negotiated, for example.

I made a big mistake. I had a partner in

my speaking Dubai event, and I ran seven

of those in Dubai. My partner agreed

without my approval because he, you know,

we didn't get involved in all that. I

thought he was a good businessman, but he

was crazy. He brought a videographer that

would create sizzle reels for people after

they spoke at my event for $3,000. It was

an upsell. Oh. He didn't negotiate for us

to get any part of that. Oh, wow. So he

got to scrape. He came over on his own

nickel. He got to scrape our clients for

three grand, and we got no money out of

that. Something's wrong with that picture.

Wow. Yes. Yes. Something's very wrong. And

he did that. And, I mean, that was a real

point of contention, because I had 38

people, everybody opted 38 times. $3,000.

That's a big number, and I didn't get a

penny of that. That's. Sorry, buster.

Yeah. Yes, yes. Sorry. You know, and, you

know, he's. He's. He really took advantage

of the situation. He should have charged

him. Yes, he should. You know, these are

sponsors to. But he didn't. My former

partner didn't see it that way. Now, the

clients got quality reels. I will say that

they were satisfied. He was a great

product. But there was no money for me, no

money for us. And we assembled all these

people, prime people, and they all came

through my contacts. And these are. And

there's a cost. There's a value in getting

customers. Right. You know, so it really

you. So you're probably. Did you draw from

all the people that were on your Laquita's

toolbox show? Yep. I drew from. I drew

from my LinkedIn followers, my podcast for

Laquita schoolbox followers, and from

ministry, to be fair, and from ministry,

because a lot of small, smaller

ministries, they need an easy gateway into

digital media in order to. Not just to

help to build their brand, like a lot of

ministries. That terminology scares them.

But a ministry is a business in order. And

the quite honest truth of it is the lie

that has been perpetrated, that. I have no

idea where it came from, that churches

steal from people, bad people steal from

people. Let's get that clear. Bad people

steal from people. But the vast majority

of people who are in ministry is not in it

for the money because it's not there.

People don't tithe. People don't give in

an average ministry, no matter the size,

5% or less, actually give tithe an

offering on a very regular basis. Oh, I

didn't know that. Okay. I saw Joel Osteen

in Houston. I wanted to see him because

he's got an $80 million ministry. Mm hmm.

I saw his merchandising operation was a

6000 square foot church. Oh my gosh.

That's the money. Oh my gosh. I was

smelling money. It went in my nose. It was

so stuck. And he is a master marketer.

Yes. Whether you like his message or not,

he is. Oh, he's a master. Or the people

that, I mean, he's the puppet. Yeah. His

staff that he's got, they are masterful.

Yes, master. You can have an argument

until the end of time on the validity of

giving a tithe. You can have an argument

until the end of time on the validity of

people giving in an offering. If they

don't want to do it, they're not going to

do it. No, I don't we, I don't even bother

battling scriptures with people about

that. If you don't want to do it, just

don't do it. But here's the thing. You

don't walk into any church and you go in

there and it's cold. If it's wintertime,

people come in the door and they expect

the heat to work in the winter. They come

in the door and they expect the AC to work

in the summer. And they want all of these

events for their children. You want events

for the singles, you want events for the

married people like as well as they

should. Church is supposed to be a

community builder, a people builder,

healer. But if we don't give, where is

that money coming from? I won't give you a

tithe or an offering, but if I like your

message, I'll buy your book, I will buy

your series wherever that series is, or

workshop or whatever workshop or what have

you like, I'll do that. But I'm not giving

you a top because I'm not paying for the

pastor's car. When actuality, a lot of

pastors have two or three jobs because

they have to pay the bills of the church.

So a lot of smaller ministries getting

into the digital space so that their

viewership impressions can increase. So

that if the pastors of these ministries do

have events that they're putting on and

they're ticketed events. You'll have

people that come, whether they're members

or not. If the pastor is, in your case,

have written books, right? If they've

written books, then we can sell the books.

You know those things. But if people only

in your local community know that you

existed or you're just streaming it to

Facebook or to YouTube, but you don't

understand how to make that, how that SEO

works to get a wider viewership, then it's

harder. And that's where we partner with

them to get these assets done and to get

them on a bigger stage, because you may

not be able to pay for to be on tvN or the

word network, but maybe your budget will

fit being on, on my network or other

networks like mine, where you're still on

TV, you're still on these stages, and

those opportunities open up even more.

Absolutely. Yeah. So this is, the media

space is for everybody. And I love that

you can guarantee that tv within Vegas

because they're radio. Show and

international syndicated radio show also

that is here. And national newspapers.

That's a big thing. Yeah, that, that is a

big thing. And what, and then I know that

you're teaching your clients, okay, now

that, you know, you're doing these things,

now, what do I need to do with them? Now

that I have these collaterals, I have the

article in the newspaper. I have the

interviews. I, you know, I've been on the

shows. Now, how do I make that work for

me? Well, let's just say you're a local

dentist, Laquita. Okay. There's a story.

They went to the same dental school you're

in. What city? In Texas? Killing. Okay, I

don't know where that is exactly. All

right, let's say Texas, about 45 minutes

from Austin. Okay, so they go to the same

dental school in Austin. You have Bob and

Bill. Bob and Bill are best friends. They

live next door to each other. Bob,

however, has got a keen eye for marketing.

Bob writes for the local newspaper in the

Austin market. He is also a guest when any

time the health month comes up on the

editorial calendar, he's brought in with

Bob the chiropractor who talks about

spines. Bob the dentist talks about health

oral care. And Bill is sitting at home

watching Netflix and eating bon bons. Who

do you think charges more money for drill

and fill dentistry, Bob or Bill? Bob does.

Why? He's put in the extra effort. He's

got a nicer car than bill. They're still

best friends on the weekends and they golf

together. Bob is the one that gets the red

carpet treatment at the country club

because he's the one that's on tv. He's

the one that's been on the radio. He's the

one that writes for the local newspaper.

And Maybelle, who's there is the wife of,

you know, of Humphrey. Humphrey says, bob,

I read your article in the newspaper and

Bill gets no attention. Bob, I'll be in to

get my teeth cleaned and get my wisdom

teeth pulled for my grandson next week.

Yeah. And they don't care about the price

because their Bob is in the newspaper.

They're not going to haggle over the cost

of an extraction. It's Bob. He's a

celebrity dentist. Bob is my friend. He's

rights for the newspaper. I get to read

about Bob. They get to brag about Bob, and

they make more money. Oh, and Bob's

written a book. Bob's been on Laquita's tv

show. Bob is all over the nation. He's a

local expert, but he has been on Mitch's

tv show. Oh, my God, Bill, what happened?

I guess I missed out. I got to work to 65.

Bob retired at 50. I wonder what happened.

One embraced media, one did nothing. Both

equally talented, went to the same school,

best friends to this day. But Bob couldn't

open up and invest because media is an

investment, not a cost. It's an

investment. An investment in yourself and

in the future of your business. Why do we

go to college? It's an investment for our

future. Yes. It trains us to think and

good social, but the original intent is

it's an investment in your future. You can

take a job as a plumber today, make good

money, an hourly basis, probably make more

money than the fresh college graduate. But

the first college graduate will make more

money in ten years then Steve the plumber.

It does because he invested early on and

it's paying off longer term. A plumber has

a ceiling in terms of what he can charge

per hour. Mm hmm. And whereas, and that's,

that's great. It's good living. I'm not

knocking plumbers, but it's, is it the

easy way or do you invest now and then you

profit later? Yeah, either or so. If you

have the, as the plumber, if you're. I see

it like the two scenarios. Am I the

plumber that wants to be the plumber, or

am I the plumber that's going to start a

franchise like Bing that still requires a

totally different level of thinking? Yes.

I'm the plumber that want. I love what I

do, and I'm going to build a team, and

we're going to have a franchise. And I see

my plumbing business in three states in

ten years. Like, yes, that's. That's the

difference. And you've also got to be

packaged up because you have. You have.

Paul the plumber and all of his plumbers

that work for him don't show their butt

cracks when they're hanging underneath the

sink. Okay. They pulled their pants up,

and they tied it off with the belt. And

they smell good. They don't come in

stinking. They don't smell like they're in

uniform because they're in uniform. A

clean uniform. Yes. They're in logo

because he's. He's seen the necessity of

packaging himself well, packaging his

business well. Just like the dentist.

Exactly. I. We have to put that. That

investment in in order to get the results

that we want. All this. Listen, I know I

have gone over my time with you, and I do

apologize sometimes. Oh, no problem. We

was good. We had a good time. We had a

good conversation. I would love to have

you back again on my live stream so that

we can have this conversation and get some

feedback from the audience. Okay. On, you

know, just what they're thinking. Get some

questions going and all these. All these

great things, because pr and making the

appearances is absolutely vital to the

small business owner. And I love the fact

that you use the dentist as an example,

because sometimes I found, even when I was

doing the tv media tour, a lot of people

who just happened by in the event center

would say, oh, I heard about this, but I'm

not a podcaster. I, you know, I have a

cleaning business. Well, you need to be

here. You know, I have this business. No,

you need to be here because it's

positioning. Have you positioned yourself

and your business in such a way that

clients come to you instead of you having

to always go out and get the clients? And

that's really, like, my biggest takeaway

from our conversation today. It's

positioning, 100%. Your investment into,

um. You getting the right positioning?

Yeah, it's an investment today. It's an

investment today. Will it roi? Yes, it

will. Not immediately, necessarily.

Sometimes, yes, but it's a process, and

you've got to pay your dues. You got to go

to college in order to get into the MBA.

In most cases, unless you're a unique

person like LeBron James or Kobe Bryant,

they jumped the ship. Michael Jordan went

to college. Most go that route. You gotta

invest. You gotta invest. I will even say

this, Mitch, with the work that you're

doing, I would say for someone, even what

I tell people when we're on our client

discovery calls for the podcast. Well, how

do you define Roi? If we only define ROi

in dollars and cents, then, as my husband

said, scared money doesn't make money. But

if I have different definitions of ROI. If

before, nobody in Vegas knew who I was,

but now they do because I've been on the

show in Vegas before, no one knew who I

was. Within the markets where your radio

shows reach, then my immediate ROI was. I

became visible to another audience

immediately. Immediately, immediately. My

second ROI on that is, Mitch is now going

to teach me how to use those appearances

in those markets and bring it into the

market where I am so that I look

wonderful, that I got to go to Vegas and

do an interview. You guys don't even

appreciate who I am. But I went to Vegas.

They wanted me, like, you know, like, how

we position it. Well, exactly. And, you

know, there. I spoke to somebody recently

who guested on the podcast of

entrepreneurs on Fire, John Lee Dumas.

He's apparently very big in the space.

He's got I don't know how many millions of

downloads. I mean, he's one of the bigger

ones. You have to pay $3,500 to be on his

show. To be on his show. To be on a show.

Now it's bragging rights. Yes. And the

first metric was there's a new author

wanted to talk about his book. He sold six

books after doing the interview. Now, that

might. I don't know what the average is,

how many you sell with the podcast guest,

you know, experience or show, maybe, but

they're new people, and you don't know how

many books will be sold later when people

watch it later, that's an asset that

exists forever. It's evergreen. Yeah. And

yeah, because only six books at $20, $120

return on a $3,500 investment. But he was

on John Lee Dumas's, and that might enable

him to get on more big stages and all

this. And you said it very well. Is the

RoI immediate money, or is it also self

esteem? That part, that confidence

builder? It's on. On John Lee Dumont, his

podcast entrepreneur on fire. Do you know

how many times I would repurpose that? Oh,

yes. Got it. You get the game. You know,

Laquita. It's all in the back end. Yes.

It's all in the back end. Absolutely.

After the fact. Mm hmm. It's what you do

after the fact. How do you leverage that?

It's the l word. It's leverage. Leverage.

It's the l word. Love. Leverage. It's the

l. It's love. Leverage. Leverage. Love.

They work in tandem. The. That's what.

Yeah, so I. It's. Yeah, I mean, you get

it. Some people will just come get their

tv coverage and go home and go back to

Netflix and scrawl up into a ball. I did

it. It was great. I had the feeling. Where

are the customers? Where the. Buddy, you.

I gave you the winning hand. You've got to

walk to the cashier, take your chips and

cash them in. Right? You've got the chips

in your hand. That's all the media

coverage. You went through Laquita's

program, you went through Mitch's program.

You've got the chips, you've got to walk

it over to the cage and get the cash. Yes.

And what does that entail? Syndication of

content. Repurposing content. Yes. Using

it to then vie for speaking gigs, to open

doors for you where they'll pay you well.

But we're not going to do it for you. I've

shown you how to fish. Go fish, buster.

Yes. Go fish. Absolutely. I could not. I

could not have said that better. We

brought you. I'm not feeding you. I'm not

making your jaws move for you. Yeah.

Giving you the fishing pole. I've given

you the tutorials. I've shown you how to

pick it out of the pond. Now you got to

throw it in a second time. That part. That

part that. That's the key. Bingo. We still

have to take ownership of doing the work.

Yeah. Now there's done with you. There's

some people that need more support. That's

why you have coaching. Yes. And we need to

be paid for that because it's our time and

we deserve compensation. The results

improve and increase when you have

coaching, that's done with you. And then,

of course, there are some people that

require done for you. That's premium.

Premium pricing. Yes, it is. Okay. You

want me to call your guests and try to

provide a show for you and do everything,

fill an event for you? Pay me, pay me, pay

me. It is big bucks. Yes, yes, it is. But

some people want that. They're lazy. They

do. I don't care about how to fish. I want

the food put in my mouth, and you got to

move my jaws for me and shove it down my

esophagus. Okay. And then, you know, I

want you to poop for me. To everything. I

just don't want to move. I don't want

people. Yeah, they are. There are. But I

would prefer to teach them how to fish and

support them. Let's do this. This is how

you reel it in. Slowly dip it down slowly

a little more, little by little, and then

you'll have a flood of fish. That part,

that part. And you will not be hungry. No.

Because you won't have to depend on anyone

else. After I've learned that skill set

and mastered that skill set, I can move

forward. Exactly. Absolutely. Wow. Wow.

Mitch, this has been amazing, but I can't

wait for you to come back and do a live

with us because this has just been good

synergy in this conversation and the

analogies and the information, the wisdom

that you've shared has been phenomenal.

And I definitely look forward to us not

only just, you know, having another

podcast interview, but I look forward to

us being doing more collaborative work in

the future. Yes. Yes. You have truly

blessed I, the Laquita toolbox audience

today. And. But before we go ahead and

wrap this up and bring this podcast to a

close, I have failed to ask you, how can

people get in touch with you, and what

events do you have coming up next that the

Laquitus toolbox audience can tap into?

Okay. Get interviewed, guaranteed.com

forward slash meet with Mitch is my

giveaway for your people if they desire to

get on network television in Las Vegas. If

you're serious about it, let's have a

chat. I do not charge for this call. It's

not a consult per se about your business.

It's a consult about your media. What can

you do next? If you qualify to get into

television here, I will let you know. And

if you have a uniqueness, how do we do

this? That's my gift. I'm sure it'll be in

the show notes. Get interviewed,

guaranteed.com forward slash meet with

Mitch. That's where they get in touch with

me. It's it for if you're serious. If you.

Just because I'm handsome and you want to

ask me out for a date. If you're in Las

Vegas, we can do that, but it's not, hey,

I'm 63, you know, I'm past being accused

of being handsome. Unless you've got poor

eyesight. We can go back in time. Okay.

But to talk about your media interviews.

Thank you for laughing. Oh, that's

hurtful, I guess, to some degree, because.

Oh, my goodness. Listen, y'all get with

Mitch. Oh, thank you. All right, the

dating thing. All right, 16th. Get with

Mitchell. Sorry to make you laugh. Oh,

this is good. Okay. So your contact

information definitely will be in the show

notes. And so, guys, check the show notes.

Make sure that you are getting this

podcast out to as many people as possible.

Hit those like share and subscribe

buttons, not only so you can receive the

latest episodes of Laquita's toolbox as

they come out, but I shared this episode.

Yeah, we went way over. But I think it was

good. It was fun. We just flowed. Didn't

we float? We flowed. Listen, guys, until

next time, I am your host, Laquita Manley.

You guys be great and enjoy the rest of