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How to Write Better Emails, Blogs, Podcast Episodes | Speaking Coach Laurie Ann Murabito on Her Experience in Content by Design

In this episode of Unjaded, Vickie Dickson sits down with Laurie Ann Murabito, a speaking coach and student of the Content by Design course. Laurie Ann shares her journey from being a "painfully shy girl" to becoming a professional speaker and how she leverages her Human Design to refine her messaging and connect with her audience. If you've ever felt nervous about public speaking or struggled to find the right words, this conversation will provide you with actionable insights to elevate your speaking skills and create content that resonates deeply with your audience.

Before we get started… I love hearing from you! 💙 Is this episode inspiring you? Did you get an insane take away? Know someone who would also love it? Take a screenshot and tag @vickie.dickson on your IG story and I’ll shout you out!

In this episode, you will hear:

• How Laurie Ann used the Content by Design course to refine her messaging and create content that aligns with her Human Design, making it easier to connect with her ideal audience.
• How Laurie Ann transitioned from being shy to becoming a sought-after speaker and coach.
• The importance of aligning your speaking style with your Human Design to create more authentic connections.
• Why Content by Design goes beyond social media, helping you create authentic content across all platforms—from blogs and emails to podcasts and live events.
• Tips for improving your public speaking by improving your writing skills.
• How to redefine what it means to "take the stage" in today's digital world.
• Strategies for becoming a memorable guest on podcasts and other platforms.
• Why embracing your unique Human Design can help you attract the right audience and repel the wrong one.
• The impact of journaling as introduced in the Content by Design course, and how it can help you become a freer and more confident writer and speaker.

By the end of this episode, you’ll see how the Content by Design course can be the key to transforming not just your content, but how you present yourself on any stage. Laurie Ann’s journey shows us that aligning your content creation with your unique Human Design isn't just about improving your messaging—it's about unlocking your true potential as a speaker and creator.

Whether you're crafting a blog post, planning a podcast, or preparing for a live event, Content by Design gives you the tools to confidently share your message in a way that resonates with your audience and stands out in a crowded space. Hop on the waitlist now!

Get on the Content by Design Waitlist NOW → https://vickiedickson.com/waitlist

You Can Find Laurie Ann Here:

• Website → https://speakandstandout.com/
• Podcast - Be In Demand → https://podcast.speakandstandout.com/

Links Mentioned in the Episode:

• Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart
• Book a Personal Human Design reading → https://vickiedickson.com/personal-reading

Let’s Connect!

• Send Vickie a DM on Instagram with your Human Design questions → https://www.instagram.com/vickie.dickson/
• Check out Vickie's website and current offerings → http://www.vickiedickson.com

Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!

 Life is gonna kick you around. Stay Unjaded! ✌️

💙 Vickie

Episode Transcript:

Hey, this is Sarah Mertzlufft, your microdosing wing woman. I got my first paying client as a result of going through CBD, I learned how to speak about my business in a way that works for both me and my clients. And I am attracting soul aligned people who don't even want to sign up for my email list. They just want my product. So it has been amazing.

Welcome to unjaded. I'm your host. Vickie Dickson, this is a podcast with a human design spin on building the life, the relationships and the business that you were made for. Let's dive in. Welcome back to unjaded. Or if this is your first time here, welcome here. You're gonna have some fun today, my guest is Lori Ann murabito, and Lori Ann is a speaking coach and also a student of the content by design course. I want to tell you a fun story about how we met. Lori Ann and I have known each other about a year, and we traveled to tribal last year, about this time, actually, last year we were at tribal, which was a an in person mastermind in Florida, and we just hit it off, and here we are, a year later, we've been back and forth in each other's businesses and doing lots of fun stuff, and we take some of the same courses and hold each other accountable and all of the things to our business goals. So I'm really excited to chat with Lori Ann today, and I'm going to give you just a brief overview of her human design. We're not going to really dive into her human design, but I want you to know who she is from that perspective, and then we're going to be talking a little bit about what led her to take content by design, how she's going to use what she learned in her speaking business and in creating content as she moves forward, and all that jazz. So Lori Ann is a four, six, emotional manifesting generator, and she has the cross of the sleeping Phoenix, which is the energy that we are moving into in 2027 and beyond. So welcome Lori Ann to the show. Thank you very much for having me. I know that was a lot, and I remember tribal I you know, when you ever introduced yourself and said that you were an expert in human design. I was like, oh yes, because I think you were the only person there that had ever heard of human design before. Yes, out of 13 people, I was and I knew what my, I knew what my, my I knew that I was a manifesting generator. I didn't know so much that I was a four, six, and some of the other things that I know now that I can speak off the top of my of my head when people ask, but you know, like, yeah, I was so excited that you were in the group. I want to just bring that around for our listeners for a little bit, just because there are a lot of people here who are in the human design space. And I know that I went to tribal thinking that everyone in the world knew about human design and that it wasn't really so much of a big deal. And then I got into that room with everyone, and like I said, you were one of 13 people there, and you, you and I were the only two who knew about human design. And people were, like, gobsmacked by it, absolutely amazed. I would open my mouth and I would say something, and they would be like, Oh my God, tell me more. And I hear, anyway, that one of so I'm a I'm a line two in my human design, which means that people have to tell me what I'm good at, because I don't know. But I hear a lot that I'm able to simplify human design concepts so that people can understand them. And I guess my message for you here, if you're human design practitioners, that we always have to simplify it, because not everyone knows human design, and we walk around thinking or acting like speaking like everyone knows human design, and it's like code. I mean, it's all weird words, like the cross of the sleeping Phoenix. What the heck is that? Or a manifesting generator? What the heck is that? So this is just a little shout out that has really nothing to do with the rest of the episode, kind of though, because we talk about this in content by design, it's like, simplify. How can you simplify your message? And that really needs to be done in the human design space. So back to what we're supposed to be touching about. Talk to me about your business. Well, I am a reformed, painfully shy girl who accidentally became a professional speaker. And some years ago, I sort of stepped off the stage, although, as the speaker, you never step off the stage. And today I actually help coaches and consultants and service providers write and deliver amazing presentations that they use as their best form of marketing. It all happened by accident when somebody sent me a text saying, lorianne, do you write speeches for people? And I had so much fun helping her, and it literally changed her business. She went from losing money to having a full practice. Because you look at speaking, not necessarily as something that you are looking for. Speaking gigs in order to get paid for you look at speaking as the fastest way to grow your business. So how does someone grow their business through speaking? Well, let's look at at a speaking event. You know, there's a speaker in the front of the room. They are considered to be the expert that somebody brought in. So let's just say this is some sort of an association or some sort of conference, and everybody who walks into that room has raised their hand to say, I'm interested in this topic. I'm willing to spend time here. I'm willing to buy a ticket. I have this problem. So everybody who's in your audience is a hot lead, essentially, or they know that they're going to need your services. Or. Or have this problem solved in the near future. So not everybody is ready to hire you right then and there, however they may down the road. So you ended up building that know like and trust instantly. Of course, one of the best ways to build that know like and trust is to just be outstanding on the stage. And we can talk a little bit more about that afterward, because we've all sat through presentations of a very boring person who was just like you, kept looking at your watch, hoping that the phone would ring, or something, you know, air quotes an emergency or an infomercial where somebody just talked, you know, about like, the reason why you need to buy their product or service or hire them, you know, for an hour. That can be very tiring, and that makes me think of the last interview that we did. So you actually appeared on the pulse on human design, which is another podcast that I host, and I had to, like, prod you and prod you and prod you to, hey, share your lead magnet. Hey, share your lead magnet. And finally we started and like, I'm trying to pave the way here, so you weren't coming in and being like, it's the me show, and you have to work with me and all these things. And that's important, because a lot of times on podcasts, that's what people do. They do, they really do. And as a host of my own show, it's like, I gotta control the guest. Okay, so what made you think about taking content by design? Because you help people write speeches, you write a lot of content. What made you think, hey, this sounds interesting to me? Well, one, I'm fascinated with human design, and I'm also fascinated with like, how is my human design? How would that help me even more in my business? How could I tap into it to even write freer and more open and honest? And so those were a couple of reasons, but also the way to become a better speaker, and I'm always fine tuning my craft, is to write better, and you write better by reading and speaking with other people. So it's a lovely domino effect. So me learning to write better is always going to make me speak better. And so that's actually one of the first homework assignments that I give clients that I work with, is to start writing, even if you just have one of those calendars that's like the motivational quote of the day. Put it on Facebook, put it on Instagram, you know, and just share your thoughts about it. And every once in a while, disagree with it, even though they're probably some of the motivational quotes are a little hard to disagree with, but disagree with it just so that you practice writing persuasively from a different point of view, because what you're doing is you're just trying to open up the audience to thinking or seeing something differently. And that's a great tip about the better you write, the better you'll speak in content. By design, the very first thing we do, I think it's actually a bonus that's released, even before we start in the course, is that I get you journaling, because it's such an important practice to get into. And if you're listening to this podcast and you're like, icky, I am not ever journaling. I don't want somebody to find it. I don't want it like you can burn your journal. I don't care if you burn the words after you write them. But journaling is such an important practice. I'm Julia Cameron. What is her book? Now? It's completely gone for me, but Julia Cameron, if you look her up, she has so many books. She's a projector, actually, which is a fun fact. And she has written, I think it's close to 60 books, but her premise that she stands on is that you have to basically clean the pipes. So every day you get up and you write three long form pages, because it actually makes space for your creativity and for you, it's making space for how am I going to speak this? When I can write it, I can speak it. So that's beautiful. Yes, and I struggle doing my three pages a day, but it's a new habit, that's what it is. It's about developing that habit. And I remember you talking about that in the very beginning of the program. In fact, you'd been doing this for a decade, or over a decade, and I was like, wow, that is no wonder why you're such a great writer. You're constantly practicing, yeah, but in honing the craft, like you said, it's honing the craft. Whatever your craft is, it's honing it. It takes times, yeah, to put in the 1000 or the 10,000 hours, absolutely. So get started today. And I love that you said it you were looking to be, or it made you a freer writer. Like write more freely. And I think that lots of times, or what I observe is that lots of times people sit down to create content, and it's, I mean, it is a job, but you can have fun creating content. You can be free in your writing. And I think that understanding how to leverage the gifts in your human design makes you able to stand in that freedom when you can look at, oh, this is how I communicate. This is the message that I'm here to share. This is the role that I'm here to play for people. This is who I'm actually crafting my message for. Then how freeing is that it just makes more sense that that would be easier to write.

It is, and also a little intimidating, I will add, to be honest, because I'm here to talk to leaders. And so for me, it was just like it was little old me, I'm here to talk to those people. So it can also be very freeing, but also like, you know, it's time to embrace, like, who you're here to speak to the the message that you're here to share the impact that you're going to have on the world, you know, and you know, it's. It's a process of just stepping more and more into it, and that's something that I found, like, I literally took a big gulp when you when you read that part of my design during the program, which is like, I am, okay, yeah, you. But I can also see how impactful that can be to me, speaking to those people, because then they will be speaking to their audience, and it's just, it's a beautiful, beautiful domino effect, yeah, and if you're not speaking to the visionary leaders, like, who's taking the stage, right? Exactly. So was there anything in, you know, you you signed up for content by design. And, you know, it's about human design and creating content. And lots of times people this is like a roundabout the way question, but lots of times people think, oh, it's only for social media. And I don't want to focus on social media, but like, content by design is really everything we talk about. Blogs this time, we did a lot on welcome sequences, podcast episodes, like, it's anything that you have to write to create something in your business, which is basically everything. So there is a question in here, and that is, was there anything that surprised you coming in you knew it was about content writing and human design did anything kind of surprise you as we went along. Well, when I think of writing, I think of all forms of writing, like, how can I do writing for social media, but also my emails, and we'll definitely talk about, like, how my emails have changed, you know, along with, you know, like, long form content, you know, blogs, by podcasts, show notes. I think a lot of times we as coaches, as service providers, we need to write something for our audience. And I think too many times we're not being the leader, we're putting ourselves in the audience. And it's like, oh, what like? What can I write? Everybody's gonna like? We're going too much for the hearts, the thumbs up, the comments, instead of saying the thing that people need to hear. And just yesterday, I shared something from America's gut talent, and it was just, it was a short video somebody who dared to get up on stage, and he was one, like a dancer. And I was, like, so touched by this, and so I'm sharing it with my audience on Facebook. And I didn't just say, Hey, watch this. It was like too many of us out there are complaining about things that aren't working out, that the cards have it lined up for us. I mean, I was just so admired by this guy who was like he had cancer and so they had to amputate one of his legs when he was a small child. Did you think that stopped him? It didn't. I mean, it was just, it was absolutely breathtaking, but my pose was very like, I'm gonna hit you between the eyes. It's coming. If you're tired of being a slave to the algorithm and you're really ready to claim your place in the online space, then this message is for you. I'm getting ready to launch another live round of the content by design course where you learn to leverage your human design so that you can create content that draws your ideal clients to you with ease, without feeling yucky or salesy and definitely without being a slave to the algorithm. We work on blog posts and email sequences and podcast episodes and social media posts, and all of the things. Because no matter what you're creating, it needs to come from who you are here to be what you're here to say, how you're here to say it, and who you're here to say it, to get on the waitlist. The link is in the show notes for you, like, look at your own life and what excuses are you living with? So I think that's part of what has also come out from from taking your program and like, that's very freeing to be able to speak in that manner. And I don't worry about if anybody commented. I'm just like, I'm...