Episode 52. In today's news episode, we discuss "Accountants - Would You Pay $7m for a 30s Superbowl Ad?"

Key takeaways from this episode include:

＞ shout out to Rich Hattersley of Accounting Web reporting on Turbo Tax's big advertising spend

＞ why an intuit-backed tech offering would spend $.5m for a 30 second ad and why nobody in accounting can match this spend

＞ how big ad spends are also happening in the UK and non US countries for accounting software companies with big pockets like Sage and Xero

＞ who is really driving the MTD (Making Tax Digital) agenda here in the UK (it's not the HRMC tax authorities)

＞ the real play behind big spending ads with brand awareness for accounting fintech companies

＞ why accounting software vendors are waiting no longer for accountants to sell their products for them and are going direct to business owners

＞ how accountants can best react to these big place by deep-pocketed software vendors trying to reach their business clients

＞ the reasoning behind advertisers and vendors putting money where the eyeballs are, meaning superbowl spending will reach beyond the US for accounting fintech companies

＞ the importance for accountants to change the conversation with clients from low-end compliance to high value services

Original sources: https://www.accountingweb.co.uk/community/blogs/richard-hattersley/super-bowl-raises-the-bar-for-mtd-itsa-ad-campaign

Here is the Turbotax ad on Youtube: https://youtu.be/JFFmnRg1CmE

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