Life after GDPR - Ep. #16 - GA4 in the EU with Romar Van Der Leij and Emma Gordon

This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this first session I was joined by Emma Gordon who is a Digital Data & Analytics Lead and Romar van der Leij who is Legal Council at the DDMA. We discussed if Google Analytics 4 (is not) legal in the EU, and what the status is right now. We also look at how we got here, and what the future might hold for us from a legislative perspective.

Make sure you follow Emma on LinkedIn and Romar on LinkedIn and Twitter. 

Some of the resources mentioned in this podcast:

• Race After Technology (Book) by Ruha Benjamin

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
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Talk to you next week!

-Rick Dronkers

Full transcription available on our website.

https://lifeaftergdpr.eu/episode-016/